Donna Johnson

ac2n5f@r.postjobfree.com

630-***-****

A B2B marketing professional specializing in identifying and quantifying innovation and segment opportunities based on current market needs, trends and the feasibility of execution.

FP International – Thornton, IL 2014 – 2017

Market Manager

Provide in depth market analysis to identify issues and create quantifiable opportunities in protective packaging. Promote the importance and benefits of the last mile Omnichannel customer experience through industry speaking engagements and adjacent partnerships. Created a dashboard using industry related key market indicators, as well as internal KPIs for snapshot monitoring. Responsible for website improvement, customer insight analysis, as well as training programs, including product videos and 3D end user online support.

Commercial Construction Research, Inc. – Oak Park, IL 2013 - 2014

Consultant

Created an Innovation Workshop providing clients with a step-by-step roadmap to quickly identify and quantify new product and acquisition opportunities. Specialized in building components industry.

Illinois Tool Works – 1997 - 2012

ITW Buildex; Itasca, IL

Manager, Market Research

Select new opportunities by identifying industry growth drivers, as well as end user needs and issues. Define methodology for execution of projects, targeting industry segments within the nonresidential construction market. Qualify and quantify the opportunity, as well as potential barriers to success.

Identified Energy Conservation Trend within the Building Envelope – Identified over $150MM in NPD and acquisition opportunities in three primary segments of nonresidential construction.

Value Prop and Brand Awareness Study. Personally conducted 90 phone interviews with end users and channel members to determine brand awareness and weaknesses within three primary segments. Analyzed, summarized and presented recommendations to management.

Developed a quantifiable monthly reporting system for the nonresidential market using external and internal data broken down by company segments, including 80/20 analyses. Used correlation/regression analyses to determine industry-to-business lag times for planning purposes.

Market Manager

Identified a $30MM opportunity for specialty products with OEMs. Worked with customer service to set up a 3rd party warehouse in Singapore. Personally achieved nearly $1 million in revenue in year 1.

Determined a make vs. buy opportunity that nearly doubled gross margins and ensured product availability for a significant product line.

Spearheaded a new manufacturing process that provided a unique selling proposition and ensured growth of a high margin niche market.

Strategion, Inc.; Chicago, IL 1996 - 1997

Research Consultant

Conducted primary research and strategy recommendations for 3-M, Monsanto, DuPont, AgrEvo, and Zeneca.

Determined the opportunity/acceptance level for new formulations, bundling and genetically modified crops, as well as issues and recommendations for market penetration.

Elkay Manufacturing; Oak Brook, IL 1992 - 1996

Product Management

Represented Marketing as part of a cross-functional team that developed a new product development process, reducing NPD by nearly 50%.

Led Elkay team in the development of a DuPont Corian® drop in sink line. Conducted focus groups, mall intercepts and personal interviews to determine best design platform and color selections. Created a sliding bowl-to-bowl work surface accessory. At the time, this was the most successful DIY product introduction in the company’s history.

Successfully led teams that created numerous NPD sink and water product accessories for the company’s target channels: DIY, plumbing and K & B showrooms.

Conducted primary research on an ongoing basis to identify K & B trends and potential opportunities for Elkay.

Training: Cross-Functional Team Leadership, Facilitation, Concurrent Engineering, Trade Focus, “80-20”, Product Line Simplification (PLS), Market Rate of Demand (MRD).

Education: B.A. Marketing; North Central College; Naperville, IL

M.B.A. Marketing; Illinois Benedictine College; Lisle, IL

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