Manager Marketing
Resume:
Name: Paulo Alexandre
Email: *****.*********@****.***
Skype: paulo.alexandre.online
Mobile: +351-***-***-***
Address : Rua de Tomar no37, 1oD, Porta 4, 2410-186 Leiria Country: Portugal
Profile
Paulo is an entrepreneur hands on, CEO with several years of experience. He has served in leadership positions on global corporations as well on multiple startup's. Has a proven record of success in launching new markets, turnarounds, starting new business, introducing new products, winning market share and exceeding revenue and sales goals in Mobile Media and Advertising industries. Passionate about finding opportunities and connecting the right people, Paulo practices a fast-paced, high-energy approach to his work. His success can be attributed to his interpersonal skills, leadership and the ability to set goals and achieve beyond them.
Specialties:
CEO, Board of Directors, Fund Raising, Venture Capital, Advisory Services, Business Strategy, Digital Marketing, SEO/SEM, Account Manager, Media Buying, Media Selling, Award Winning, Sales Manager, Project Manager, Affiliate Manager, Product Strategy, Acquisition Manager, Marketing and Product Development, Building Start-Ups, High Growth Technology Businesses, Mentor.
Accomplishments :
Professional experience with a successful track record.
Raise funding from Venture Capital.
Several products won international recognitions by Apple.
Won awards as best mobile campaign of the year.
One of the start-ups was recognized as the most innovating company of the year.
Created products that had more than 25 millions downloads. Open to new challenges on :
Management, Marketing, Sales, Technical. Some examples of positions that can be a good fit :
CEO, Manager,
SEM, User Acquisition Manager
Affiliate Manager
Project Manager,
Product Manager
Sales Manager
Marketing Manager
Start-Up Mentor
Start-Up Board member
Venture Capital representative on the Board of Start-Up's
Manager on Incubators or Accelerators, Mentor.
Professional Experience
1. Mobusi, Mobile Advertising
HEAD of SEM & SOCIAL
February 2017 – July 2017
2. MICROMENTOR.ORG
Start Up's Mentor
February 2017 – July 2017
MicroMentor is a free, easy-to-use social network that allows entrepreneurs and volunteer business mentors to connect so they can solve problems and build businesses together. Whether entrepreneurs need help with business planning, market strategy, finance, or some other area, they can find a match on MicroMentor that will offer solutions. Accomplishments
At this point, already help four young entrepreneurs to build their business plan's and proof of concept using the lean startup concept. All of them are already active on the United States market, selling their products and services. 3. DIGITAL-MINDS S.A
3a. CEO & FOUNDER
October 2007 – December 2016
Digital-Minds combines technology and media advertising services, both on mobile and web, that enable clients to reach new users at all digital channels along their Internet journey. Since 2007, has created web&mobile marketing campaigns and apps for small and large companies, including Fortune Magazine’s Top 500 like Coca-Cola, Vodafone, Microsoft, McDonalds, Kraft Foods, Grants, Carolans, Optimus, Galp Energia, Rock in Rio, Sapo, MediaCapital, Olá, LogiTravel.
As a CEO, Paulo has a Market and customer knowledge, Familiarity with technology, Identifies, grows, and deploys core competencies, Establishes strategy, Focuses on profitability, Builds teams, Defines clear cut objectives, Delivers objectives, Removes obstacles for the team, Establishes and enforces a culture, Focuses on both short and long term, Early problem identification, Ability to solve a problem, encourages continuous learning at all levels, Reinforces mobility of the team. Specialties :
General Management, Sales Manager, Business Development, Product Manager, Marketing, Manager, HR Manager
Skills:
Leadership, Integrity/ethics, Analytic intelligence, Sense of urgency, Willingness, Decision making, Ability to simplify, Creative Questioning approach, Openness, Communications skills, People empathy, Potential problem identification, Vision/perspective, Endurance, Willingness to take unqualified responsibility, willingness to take the lead. Accomplishments :
Raise funding from Venture Capital.
Several products won international recognitions by Apple. Won awards of best mobile campaign of the year 2012 The company was recognized, one of the most innovating of the year 2011 Created products that had more than 25 millions downloads on the app store and were at number one position on the Apple rankings in more than 80 countries worldwide without any kind of marketing, generating half million dollars in revenue. 3B. BUSINESS DEVELOPMENT & SALES MANAGER
October 2007 – November 2016
Digital Minds Ad network was dedicated on putting digital campaigns on the right place at the right time, driving usage and brand engagement of the product, getting the best results
(sales, registrations, app downloads, web downloads, visits) Responsibilities :
Selling high quality targeted desktop & mobile traffic from United Sates, Canada, Europe, Latin America on different business models (CPM, CPC,CPI,CPA,CPS) Specialties :
Business development, Sales Management, Media Seller, Strategy, Planning, Budgeting, Forecasting, Targeting, Project Management, Negotiation. Keywords :
Media Agencies, Media Networks, Direct Clients, Sales Force, PipeDrive, Affliate Networks, Excel, Skype.
Accomplishments :
Build a network of clients willing to buy Digital-Minds traffic. Sold thousands of campaigns to dozens of customers worldwide. Increase the revenue of the company in more than 200% 3C. SEM&PPC MANAGER, GOOGLE CERTIFIED
April 2013 – November 2016
Certifications :
- Google AdWords Fundamentals Certification
- Google Adwords Search Advertising
- Google Mobile Advertising Certification
- Google AdWords Display Advanced Certification
- Google Analytics Certification
- Microsoft Bing Ads Certification
Responsibilities :
Driving web and mobile traffic demand through various paid advertising strategies, that includes a definition of a proper segmentation for highly targeted ad campaigns for acquisition of digital customers on different verticals using several business models that includes CPM, CPC, CPI, CPA, CPS. Develop SEO targeted pages to create more content-rich website experience, Evaluate and analyses users behavior to improve results. Build, modify, and a/b test landing pages.
Specialties :
Media Buying, Paid Search Marketing, Display/Banner Advertising, Social Media Advertising, Mobile Advertising, Web&Mobile Analytics, E-Commerce Website/Landing Page Optimization, Pay Per View(PPV) Marketing, Lead Generation, Email Marketing Mobile Marketing, Affiliate Marketing, CoRegistration. Keywords :
Adwords, Bing, Yahoo Ads, Facebook Ads, Twitter Ads, HasOffers, Cake, Media Buying,Affiliates Networks, Ad Networks, Mobile Networks, Display, Search, RON, Pop Under, Bundles, RTB's, DSP's, SSP's, SEM, SEO, PPC, SMO, Email Marketing, Blog Marketing, Web Analytics, Mobile Marketing, Content Management Systems, Online Media,Affiliate, Performance Marketing, Software Distribution&Monetization, PPI, PPD. Accomplishments :
Build an entire network of traffic web&mobile partners that can bring successful results. Drive millions of impressions and clicks to landing pages that generated thousands of actions (sales, installations, downloads, registrations). 3D. PRODUCT MANAGER
October 2007 – November 2016
Key Responsibilities:
• Product ownership.
• Bringing online products and services to market.
• Developed innovative products roadmaps.
• Created user interactions and worked with several offshore teams (engineering, design)
• Created detailed specifications from high level ideas
• Created and prioritize the product backlog
• Managed a development process using agile frameworks
• Collected customer feedback and build suggested improvements into the products Skills :
• Familiarity with invision, JIRA, Sketch, software development tools
• Ability to understand technology discussions in the context of a service oriented architecture and a modern UI tech stack - ability to create detailed specifications from high-level design ideas.
Tools :
• Atlassian Jira + Agile
• Assembla
• BaseCamp
• Karikalan
• Teamviewer
• Skype
3E. MEDIA BUYING
April 2013 – November 2016
Responsibilities :
Driving web and mobile traffic demand through various paid advertising strategies, that included a definition of a proper segmentation for highly targeted acquisition of digital customers on several verticals using different business models like CPM, CPC, CPA, CPS. Accomplishments :
• Built an entire network of traffic partners that can bring successful results.
• Millions of impressions & clicks to landing pages that generated thousands of actions
(sales, installations, downloads, registrations)
Specialties:
• Campaign management (MCC Adwords, Voluum, AdsBridge,HasOffers,Tune, Cake)
• Tracking & pixels setup on Adwords, FB, Voluum, AdsBridge,HasOffers, Cake.
• Manage SEM to drive demand generation and customer acquisition
• Search Engine Marketing SEM/PPC
• Social Media Marketing/SMO
• Mobile Marketing
• Email Marketing
• Web Analytic
• Content Management Systems
• Online Media, Affiliate/performance marketing, CPA/CPL/CPS.
• Defined proper segmentation for highly targeted ad campaigns
• Evaluated and analyse web behavior to improve the user journey and experience
• Build, modify the A/B testing on web pages
• Software Distribution & Monetization - Revshare/PPI/PPD.
• Media Buying
• E-Commerce Website/Landing Page Optimization
• Pay Per View (PPV) Marketing
• Lead Generation
• PPV Marketing
• Direct Response Marketing
• Affiliate Marketing
Networks used to generate traffic :
• Adwords
• Bing Ads
• Zeropark
• Propeller Ads
• PopAds
• Exoclick
• Popcash
• AdamoAds
• Airpush
• Mopub
• Plugrush
• JuicyAds
• Ero-Advertising
• Traffic Junky
• Traffic Force
• Traffic Factory
• AdsBridge
• Revmob
• Kimia
• Crunchimedia
• Reporo
• Fyber
• Inmobi
• Millennial Media
4. MOBILESOFTSYSTEMS
CEO & Founder
May 2004 – October 2007
MobileSoftSystems was a startup based on SMS messages Technology. Being a pioneer in the mobile space providing services to Mobile Communities, Mobile Content, Mobile Classifieds and Enterprise Messaging. Offered a spectrum of products and services that included SMS Services, Subscription Services, Mobile to TV, Mobile applications, Social Networking, Digital Ads Content Portals, Bulk SMS, Short codes. Responsibilities:
CEO, Sales Manager, Business Development, Product Manager, Project Manager, Marketing Manager.
Accomplishments :
Sold and developed dozens of mobile campaigns using SMS, IVR, J2ME games. Develop an ecosystem of SMS including Music, IVR, WAP, Applications & M-Commerce. Create Platforms & distribution channels across models of IVR, SMS, Web, WAP. Launch of innovative services & products driving SMS business to Media Agencies. Build a service base with consistent revenue growth. Developing & maintaining Partner relationships and Content planning. 5. SOFTWARE AG CORPORATION
Regional Manager of technical support
May 2003 – May 2004
Founded in 1969, Software AG is an enterprise software company with over 10,000 enterprise customers in over 70 countries. The company is the second largest software vendor in Germany, the seventh largest in Europe and among the top 25 globally. Responsibilities:
Lead a technical team to support a line of customized products to VIP Clients Report directly to the CEO.
6. UNISYS CORPORATION
Project Manager
April 2000– April 2004
Unisys Corporation is an American global information technology company based in Blue Bell, Pennsylvania, with 23,000 employees, that provides a portfolio of IT services, software, and technology, for organizations and government agencies throughout the world.
Responsibilities:
Project manager of projects related to Voice Mail and SMS on the Telecoms sector. Technical Support to the team of Pre-Sales on Requests for proposals (RFP) Software developer in Visual Basic and Unisys MCP in Telecoms sector Software developer in DotNet and SQL sever on the Banking sector 7. ORACLE CORPORATION
Database Expert
January 1999 – March 2000
The Oracle Corporation is an American global computer technology corporation, headquartered in Redwood City, California, with more than 380,000 customers including 100 of the Fortune 100 and with deployments across a wide variety of industries in more than 145 countries around the globe.
Responsibilities:
Development and support of new services based on Oracle products. Training thousands of Oracle clients on Telecoms and Banking sectors. 8. MINISTRY OF EDUCATION
Teacher - Programming Languages (C, C++, VB)
September 1996 – December 1999
9. FREELANCER
Software Developer & Trainer of Computer Systems (Unix, Ms-Dos, Win 3.11) February 1992 – August 1996
EDUCATION
1992 - 1995 incomplete degree
Software Engineering – University Autónoma of Lisbon Software Engineering – Institute Polytechnic of Leiria CONTACTS :
Name: Paulo Alexandre
Birth: 1969/10/06
Email: *****.*********@****.***
Skype: paulo.alexandre.online
Mobile: +351-***-***-***
Address : Rua de Tomar no37, 1oD, Porta 4
Postcode: 2410-186 Leiria
Country: Portugal
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