Agile Scrum Master

Luay Dajani .

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***** ****** *****, *******, ** 77065 • 512-***-**** • ****@*********.*** LinkedIn Profile: https://www.linkedin.com/in/luay-dajani/ • Citizenship: US Citizen PRODUCT MANAGEMENT • MARKETING • AGILE/SCRUM

I am looking to leverage my multinational and far-reaching experience in IT Solutions and Telecommunications to focus on customer experience, enhancing brand value, and ultimately building visionary solutions. CORE COMPETENCIES

Social / Digital Media Marketing and

Advertising Management

Technical Project and Risk

Management

Agile Scrum Master and

Product Owner Methodologies

Marketing, Communications and

Brand Management

Data Analysis and

Presentation

Strategy, Growth and

Profitability

Financial Acumen (Controls and

Budgeting)

GSM, WCDMA, LTE, MNO

& MVNO Operations

Product Marketing,

Development and Life Cycle

PROFESSIONAL EXPERIENCE

Principal Consultant Houston TX; 2016 – Present

Digital Services & Marketing

Grow digital presence through product marketing, social media, website content marketing, digital advertising, corporate presentations, and media development (NOTABLE PROJECTS BELOW). Virgin Mobile Middle East & Africa (FRiENDi mobile Brand) Amman JOR; 2010 – 2016 Senior Marketing Operations Manager (2013 – 2016)

Developed commercial & brand strategy and product management for telecom startup and facilitated cross- functional team collaboration with engineering, sales, customer service, and finance.

Launched high speed mobile data managing prices/packages and campaign (boosted margins 25%).

Handled P&L achieving consecutive quarter-on-quarter revenue growth, exceeding challenging forecasts.

Managed campaigns, products, pricing, and process requirements with rapid deployment & team collaboration (50%-75% increased efficiency and saved $1m on in-house initiative vs. competitor).

Drove digital and conventional customer communications strategy (B2C) and brand awareness increasing website traffic by more than three times and added a significant amount of Facebook followers.

Negotiated and drafted host operator and third-party service agreements (reduced network costs 50%).

Responsible for performance monitoring/analytics including reports/presentations to management & BOD initially deploying ad-hoc BI tools (saving $100Ks on system). Pricing and Product Manager / Launch Project Manager (2010 – 2013)

Launched mobile commercial services and first MVNO in Jordan defining services for 15+ multi-lingual expat communities enabling differentiation and enhanced customer acquisition & retention.

Managed product development & lifecycle from inception & go-to-market, through post-launch & monitoring, ensuring performance and ROI.

Textron Systems (formerly Overwatch/Austin Info Systems) Austin TX; 1999 – 2005 Senior Software Engineer

Developed mission critical field-based intelligence systems for Defense Contractor (obtained Security Clearance, not currently active).

Headed team of multiple software and system engineers for a variety of projects in addition to representing company for on-site launches, demonstrations, and interoperability tests. Luay Dajani .

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ADDITIONAL EXPERIENCE

ICT Association of Jordan (int@j, USAID fund); Skills & Standardization Manager; Amman JOR; 2016 – 2017 VTEL Holdings LTD; Senior Systems and Core Analyst Dubai UAE/Amman JOR; 2006 – 2010 Zoom Media; Technical Officer; Dubai UAE; 2005 – 2006 DIGITAL MARKETING CONSULTING PROJECTS

Fuel.Tech (fuel.tech) Houston TX: Digital marketing initiative for Oil & Gas technology provider researching viability and implementation of mobile app technology for a major client.

Insyab Wireless (insyab.com) Dubai UAE: Launched/managed digital campaign promoting Mobile Ad-Hoc networks (MANET). Achieved 3-week rapid timeframe of Website, Social Media launch & branding for industry event.

Joinstreams (Joinstreams.tv) AMMAN JOR: Commercial consultant for video streaming/content portal providing Arabic content to EMEA & US markets. Enabled revenue generation with backend advert system.

Spark Innovation AMMAN JOR: Consulted on product and strategy in addition to creating marketing and sales materials/presentations for Telecom VoIP and International Roaming solutions provider. EDUCATION

The University of Texas at Austin; BSc in Computer Science; Austin TX; May 2001 ADDITIONAL CREDENTIALS

IT & Technical Skills Productivity Tools: MS Excel, Word, PowerPoint, & Visio (advanced level), Adobe Photoshop & Premier, Moovly Animations, and AWS Cloud Services

Telecommunications Voice & Data Technologies: 2G/3G/4G (GSM, WCDMA, WiMAX & LTE) and VoIP such as SIP, Radius & Diameter

Analytics Tools: Google Analytics, QlikView and WMS Panel

Digital & Social Media Marketing: DoubleClick for Publishers, Google AdSense, Google AdWords and Facebook

Technologies: Websites (WordPress & DIVI Builder), C++, C# (.NET Technologies), Java, Java Script, ASP.net, mobile (Android) and MSSQL in addition to Software Development & Processes (CMMI, Agile)

Video Streaming Technologies: WOWZA Streaming Server, JWPlayer Languages Fluent English (Native Language), intermediate Arabic, and basic Spanish Certifications/

Training

Agile Scrum Master Certification (EXIN-ASM), Jira Project Experience Certificate

(SimpliLearn), DoubleClick for Publishers Certification (Google Publisher University), PMI-PMP training

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