Sales Food Service
Resume:
David E. Diaz
***********@*******.***
PROFESSIONAL EXPERIENCE
Intercontinental Sales & Marketing
Managing Director 2009-Present
-Calling on manufacturers, distributors, and retailers that use dairy items. Initiated private label pack of specialty cheese items to food service distributors.
-Developed cheese items to operators, using cheese as an ingredient for specialty sandwich programs.
-Sold specialty cheese items for baked specialty bread items Blaser’s Premium Cheese
Eastern Region Sales Manager 2008-2009
-Plan & direct distributors through the region which encompasses the Eastern United States.
-Secured new distribution with Retailers through the region via Specialty Distributors.
-Implemented new distribution on Artisan French and Italian cheeses at leading retailers in the region.
-Achieved placement of Broker’s for the Company in the Region BelGioioso Cheese Inc.
Regional Sales Manager 2005- 2007
-Plan & direct 9 brokers and 4 house accounts through the region. Developed growth of over 30 % in segments of the region on the Military, and Export segments.
-Developed Italian Specialty programs with SYSCO OPCO’s on the prestigious Arrrezzio & Optimo Brands.
-Secured new distribution with a number of Food Service Operators such as Maggianos, Macaroni Grille, & Chilli’s.
-Developed and implemented sales in the ingredient sales segment selling manufacturers specialty cheese items for usage in manufacturing.
-Grew business at Publix 40 % with new SKU’s placed in distribution and some strong cross merchandising events \ promotions.
Region 6
FY 2005 9,820,000 Lbs
FY 2006 10,420,123 Lbs.
FY 2007 10,916,045 Lbs.
Publix growth in 2006-2007 with new items in the water mozzarella segment. SFI Anco Fine Cheese
Regional Sales Manager 2001-2005
-Plan & direct 4 brokers and 2 house accounts in the Southeast Region which encompasses North & South Carolina, Louisiana, Tennessee, Alabama, Florida, and export for the SFI Anco Fine Cheese. Developed programs around the key operators in the Food Service segment through the distributors in the region.
-Implemented programs at SYSCO, Cheney Bros., US Foods, & Gordon Food Service Developed new programs and seminars during the “Chef Talk” seminars at key Food
-Service distributors throughout the region.
-Developed sales incentive programs at accounts such as CBI in securing new tonnage on new items at key operators.
Territory #4
2002 $7,867,211
2003 $8,902, 067
2004 $9,122.345
Dollar sales measured at Anco v lbs.
Growth in goat cheese and brie under Arrezzio label and roll out CCI Inc.\ Bel Paese Cheese Co.
Eastern Region Sales Manager 1995-2001
-Plan and direct nine brokers & three house accounts in the Eastern Region, which encompasses Baltimore, Washington, to Florida and the Caribbean, for the importer & exclusive manufacturer of the prestigious Galbani Brand in the US. Developed programs around the needs of specific retailers & food service operators through the region. - Achieved 22% sales increases in the territory over FY 1999 & FY 2000.
-Developed Food Service Italian Cheese blends for key operators throughout the Eastern United States.
-Secured and implemented new distribution at A&P, Winn Dixie, BILO, Kash N Karry, and Wal Mart.
-Developed Corporate “La Romanella” Program in grated cheese program with Smart & Final Foods and developed programs at SYSCO
Winn Dixie and Shredded Cup program from 23,000 lbs. to 178,000 Lbs. La Romanella grated, shredded tonnage from 0 to 670,000 Lbs in FY 99 Burns & Ricker Inc. / B&G Foods
Southeast Region Sales Manager 1992-1995
-Plan, direct and managed 10 brokers & two house accounts in the Southeast Region from Maryland to Florida and Puerto Rico for the leading manufacturer of specialty hard breads & snacks which include “Bagels Crisps”. Formulated, implemented, and customized results getting sales & marketing campaigns for key accounts and distributors.
-Conducted training sessions for brokers, retail sales personnel and sales managers on sales techniques for selling specialty gourmet snack programs.
-Launched successful programs in securing major distributor accounts including Winn Dixie Divisions, A&P, Giant Food, Publix Markets, Lowes MDI, and Sedano’s Miami. Dorman Roth Foods Inc. / Div. Of MPI
Southeast Region Sales Manager 1991-1992
-Managed organization & developed sales & marketing programs in the Southeast, Puerto Rico, and the Dominican Republic for retail, food service and deli commodity items. - Created and expanded markets and avenues of distribution. Provided leadership in Broker Management training in the region.
-Reviewed and analyzed existing policy and procedures with a view toward enhancing sales, productivity, and efficiency.
-Designed specialized cheese products & programs for retail and food service accounts- operators.
-Managed 6 brokers and major accounts in selling products to food service and retail trade.
-Developed new private label business with leading food service operators. Packers Provision Company
Account Executive 1986-1991
-Developed new existing account business within the retail & food service trade. Managed procurement, transportation, sales activities, and marketing for numerous brands. Implemented sales activities & marketing related events of numerous brands, including Dorman Roth, lamb Weston, and Passionade Frozen Nectars. Created custom programs for food service operators such as Burger King, Wendy’s, KFC, and Church Fried Chicken.
-Trained & developed 35 sales representatives in selling the before mentioned items from two warehouses.
-Launched the Global “Passionade” brands & coordinated with Campofresco Inc., the leading manufacturer of Specialty Nectars.
Education and Training
Bachelor of Science in Business Administration, Baruch College-New York, New York Major: Marketing
NFBA Broker Management Seminar II
Chicago, Illinois
Languages Excellent Oral & written skills in both English & Spanish Computer Proficiencies
Microsoft Excel & PowerPoint
References & Further Data Available upon request
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