Chris Allen
**** ********* **** *********, ********** 94551
****.*****@****.***
Sales Account Management Customer Success Manager
QUALIFICATIONS PROFILE
Accomplished, goal-oriented, and performance-focused professional, offering 20 years of experience in business development, ecommerce
sales, and marketing. Known for outstanding ability to establish sales channels and launch products within highly competitive and
fast-paced environments. Equipped with interpersonal and communication skills in building connections with all levels of
professionals. Technically proficient with Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Google G Suite (Gmail,
Sheet, Docs, and Drive), Salesforce, Microsoft SharePoint, and SAP.
AREAS OF EXPERTISE
Account Management Product Positioning Co-op/MDF Program Administration Operations Coordination
Sales Forecasting Staff Training and Development Strategic Planning and Implementation Client Relations
PROFESSIONAL EXPERIENCE
Monster Products, Inc., Brisbane, CA
Sales Manager Feb 2017–Present
Effectively handle the development and implementation of ecommerce sales and online marketing strategies
Develop various promotional programs such as digital marketing, POP displays, in-store banners to increase product sales through
different distribution channels within budget parameters
Career Highlight:
Successfully generated $6M in sales revenue for assigned accounts
Sellpoints, Inc., Emeryville, CA
Retail Success Manager Sep 2005–Feb 2017
Sellpoints SaaS marketing platform is a B2B tool that used for identifying audience and shoppers behavior through social or paid
search ads to influence purchase decision
Supervised $1M annual marketing programs, in coordination with strategic retail partners such as
Costco.com, Costco.ca, BJs.com, Officedepot.com, and Newegg.com
Took charge of tracking and assessing return on investment (ROI) of marketing programs through Sellpoints proprietary SaaS platform
and Tableau reporting interface
Acquired extensive background in SaaS
Career Highlight:
Drove efforts in selling marketing programs such as Brand Showcase, pre-marketing/retargeting, digital endcap @ Costco, Office Depot,
and Newegg, which resulted to outstanding results
Dazzle Multimedia/Zio Corporation, San Jose, CA (Sep 1997–Aug 2005)
Channel Sales Manager Sep 2000–Aug 2005
Inside Sales Manager Sep 1997–Sep 2000
Provided hands-on guidance and facilitated training to nine manufacturer's representative
Oversaw all aspects of operations for the launch of consumer electronics retail and distribution channels of digital video capture and
card reader product lines in the United States and Canada
Developed various sales and marketing programs such as in-store display and end-cap; and rebate programs for national retailers such
as Best Buy, CompUSA, Office Max, Circuit City, and Fry’s Electronics to boost sales
Career Highlights:
Obtained the #1 position in video capture market share within a 9-month period and #2 position in card reader market share within 11
months of the product launch
Demonstrated competency in increasing Dazzle's sales from $10M in 1998 to $54M in 2002
Held accountability in managing 95% of new major retail and wholesale distribution from 1998 to 2002
Provided expert management on product programs in 8 of the top 10 computer retailers in the United States, and succeeded in securing
business in 15 of 18 major accounts in the United States territory within 10 months
Exemplified strong capability to establish major accounts in the United States, such as Best Buy, Circuit City, AOL, Wal-Mart, Office
Depot, Staples, Sears, Target, Sam’s Club, Office Max, CDW, Electronics Boutique, Tech Data, D&H Distributing and Wynit Distributing
Drove efforts in establishing major accounts in Canada such as Future Shop, Business Depot (Staples), London Drug, and Costco
EDUCATION
Coursework toward in Managerial Economics and Business - University of California–Davis, Davis, CA
ACTIVITIES
Volunteer, Northern California Junior Lacrosse Association