Sales Marketing
Resume:
KELLY KYRIAKOS
ST. LOUIS, MO ***17
Cell: 314-***-****
Email: *********@*****.***
SUMMARY
A highly focused, results driven sales & marketing professional with a long and successful track record in B2B sales, marketing, and product management. A Sales Management leader with over 25 years’ experience selling, marketing, and developing leading-edge manufactured product solutions for both the Public Safety Sector as well as for private businesses. Marketing and selling these solutions through developing & managing sales & marketing teams throughout the U.S. and around the world.
QUALIFICATIONS:
• 20 plus years of highly successful Sales & Channel Management Experience
• 10 plus years Marketing Management Experience across multiple platforms and market segments
• 10 plus years of Product Management Experience including Pricing Strategy, New Product Development & Rationalization
• 20 plus years of experience in B2B sales to Distributor, Dealer and OEM customer bases, as well as into Federal government and multiple International Markets
• 15 plus years of successful Contract Management at the Municipal, State, and Federal Level
• 20 plus years in Managing both Direct and Indirect sales forces throughout the U.S. and around the world EXPERIENCE:
CODE 3, INC, St. Louis, MO APRIL 15 AUG 17
VP EMERGENCY BUSINESS
• Responsible for all Sales into Domestic Emergency markets which include: Law Enforcement, Fire/EMS, Federal Government, and legacy Warning through a network of over 950 distributors, dealers and OEM customers throughout the U.S. driven by a Managed sales team of 10 Direct and 22 Independent Sales Representatives calling on these customer segments as well as the individual Law enforcement, Fire, & EMS Fleet customers throughout the U.S. o Delivered $31,000,000 in sales in 2016.
o On pace to deliver over $35,00,000 in 2017
• Tasked with oversight and budget development of $3,500,000 + o Sales expense budget came in 3% under budget for 2016
• Directed customer service team of 7 people, responsible for all domestic and international order entry as well as outbound call activity for the Federal government market segment. o This outbound call and quoting activity resulted in over $750,000 worth of revenue in 2016.
• Managed ongoing sales integration of NOVA, ECCO, & PRECO products into Code 3 product line o This integration added $750,000 in incremental revenue in 2016
• Led new distribution opportunities outside of traditional market segment distribution with Balkamp, Keystone Automotive, and various online outlets
o $500,000 + in revenue in fiscal 2017.
• Secured new OEM opportunity with Harley-Davidson Motorcycle to supply all lighting for their Law Enforcement Market Segment
o $200,000 + in revenue in fiscal 2017 and $750,000 in fiscal 2018
• Negotiated and put in place new contracts with Delaware, New Jersey, Florida, and GSA in 2016 alone o Delivered over $900,000 in revenue in 2016
o Will deliver $2,000,000 + in 2017
CODE 3, INC, St. Louis, MO JAN 11 APRIL 15
VP EMERGENCY BUSINESS & MARKETING
• Responsible for all Sales into Domestic Emergency markets which include: Law Enforcement, Fire/EMS, Federal Government, and legacy Warning through a network of over 950 distributors, dealers and OEM customers throughout the U.S. driven by a Managed sales team of 6 Direct and 17 Independent Sales Representatives calling on these customer segments as well as the individual Law enforcement, Fire, & EMS Fleet customers throughout the U.S. o Delivered $28,400,000 in sales in 2015.
• Developed & implemented Sales & Marketing budget of $6,700,000 in fiscal 2015. o Budget came in 2% under for fiscal 2015
• Responsible for development and implementation of all Marketing activities for all Code 3 market segments including: o Developed and launched new website that came in 3% under budget o Drove social media creation for Facebook, Twitter, YouTube, and other social media formats o Lead creation of over 30 catalogs, price books and other print media including trade advertising o Created new POP and new National tradeshow booth
• Created Master Alliance Program (MAP) for key distribution to drive revenue gains through special loyalty benefits. o Drove incremental revenue gain of $1,050,000 in fiscal 2015
• Gave all new sales input on product development including sales dollars, GM and volumes o Generated $2,200,000 in new product sales in fiscal 2015
• Responsible for Sales portion of CRM system development, implementation, and ongoing management- o Sales Force pipeline visibility along with quote tracking, opportunity management and close/won rates delivered
$625,000 in incremental trackable sales in fiscal 2015 CODE 3, INC, St. Louis, MO MAY 08 JAN 11
VP SALES
• Directed all Sales functions for Code 3, Inc including Management of 8 direct and 27 indirect sales reports o Sales of $68,000,000 in 2008 which included Police, Fire/EMS, Warning, GSA, & International market segments o 7% over previous years sales and 3% ahead of budget
• Responsible for oversight and budget development for $3,000,000 + Sales expense budget o Came in 5% under budget in 2010
• Gave all new sales input on product development including sales dollars, GM and volumes
• Responsible for development and execution of yearly sales plan by Market Segment, Region, and Country. SETCOM CORP, Mountain View, CA JUNE 06 MAY 08
VP SALES FIRE PRODUCTS
• Responsible for all Sales of Setcom products to OEM fire truck market, dealers, and end users in US & Canada o Delivered $2,0000,000 in sales in 2007
• Development of Rep force to sell fire & police products to dealers and distributors o Added 3 rep groups in 2006-2007 that delivered $750,000 in sales BUSE INDUSTRIES, St. Louis, MO DEC 04 SEPT 05
VP SALES
• Responsible for all sales of BUSE products & services to OEM customer base through a team of 5 direct and 12 indirect sales representatives. Total sales budget of 25 million dollars for 2005 o Built new inside and outside sales team that was on track to drive 9.6% growth for 2005 CODE 3, INC, St. Louis, MO JAN 89 DEC 04
VP SALES JAN 02---DEC 04
VP INTERNATIONAL SALES/NATIONAL SALES JAN 98 DEC 01 MARKETING DIRECTOR/DIRECTOR INT SALES JAN 95 DEC 97 MANAGER, OEM SALES JAN 93 DEC 94
REGIONAL SALES MANAGER, Dallas, TX JAN 92 DEC 92
DISTRICT SALES MANAGER, Dallas, TX JAN 91 DEC 91
MARKETING COORDINATOR JAN 89 DEC 90
EDUCATION: DARTMOUTH COLLEGE Hanover, NH
BA in History
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