Marketing Sales

NANI ISWARA

Phone: 214-***-**** Email: ****.******@*****.***

PROFESSIONAL PROFILE

Digital technology innovation and re-imagination leader with a strong vision to develop new solutions and a specialist in business development as a subject matter expert. Architected digital technology solutions with digital enabler platform disrupting the finance, insurance, retail, healthcare and other domains. A strategic thinker, on top of tactical execution, an accomplished digital enterprise business professional with strong management skills leading teams, strategic planning, analysis and reporting, successfully managed complex marketing projects from data request and collection to analysis, presentation and follow-up. Result oriented, Creative, technically competent, result-oriented, innovative with proven problem solving, organizational, teambuilding and leadership skills. Passionate and experienced in product programs, planned, created, implemented solutions with impact on end user adoption, analytic tools, emerging technologies and their applications in the industry domains.

Provided customers a real in depth look at transforming their business and their lives with collaboration technologies. Thought leader – spoke at conferences, authored white papers, blogs, member of Digital Marketing, Fintech, and Wearable/IoT groups

Skill Highlights

Leadership

Digital Experience Strategy and Implementation

Digital Marketing

Digital Analytics

Social Media

Strategic Planning

Business Development

End User Adoption

Solution\Enterprise Architecture

Business Transformation

Product Management

Program\Project Management

Offshore\Onsite Team Management

Team Leadership

Product/Program Management

Content Strategy

Content Management

Mobile

Marketing

Organizational Skills

Consulting

PROFESSIONAL SUMMARY

Persistent Systems, Director, Digital Product/Solutions Management, Dallas TX January 2016 –

Responsible for Product/Solutions Management of Enterprise Digital Transformation/Architecture for clients in finance (digital banking), retail and healthcare domains, translating the enterprise stakeholder’s vision to digital strategy to do new ways of doing business – about innovation and transformation of business capabilities or business models that are necessary to compete with innovative born-digital disruptors and to create, develop and implement advanced platform-based solutions to technology problems in business disruptor environment in their Digital journey to become Reborn Digital

Clients: Financial - Tech CU, First Tech Federal CU, Patelco CU, Stanford CU, Retail - Macy’s, Michael Kors & Healthcare – Hospitals

Proposed, demonstrated, developed and integrated Platform Driven experiences to enhance experience through technology, drive customer Centricity Through Digital, move to Omni-Channel Digital Platform, Provide Contextual domain-based Solutions, Reduce Complexity and Increase Profitability, Integrate Channels and Upgrade Service Platforms, Integrate Digital with Human-Touch, Provide Sandbox Environments, deliver intelligence through data

Defined processes and frameworks to deliver and embed new dashboards into the business as part of BI reporting strategy that included reporting top level KPIs with supporting drillable detail to key stakeholders as well as defining additional level of data to deliver insight for each KPI

Devised predictive modeling methods measuring the impact of traditional mass media, digital media and earned social media that maps out the impact and dimensions of the customer-brand-experience

Delivered Secure Customer Experiences, Any Where, Any time, At Speed on Persistent Platform to become the most trusted partner to innovate in the area of biometrics, machine learning, and data intelligence, solutions architecture using Enterprise Architecture Modeling Tools

Successfully implemented enterprise strategy in developing / marketing the of solutions enabling mobile, IOT, AI, Analytics and other technologies, DevOps best practices, prototypes, proof of concepts and sales collateral around Enterprise Digital Transformation for growing the pipeline of opportunities in customer loyalty/rewards solutions, PaaS for digital enablement, IaaS for Cloud Infrastructure, vSphere Web Client Based Deployment, private and public cloud infrastructure, database marketing, CRM, Campaign Management, Email/Social/Mobile marketing, eCommerce {SAP FMS, Oracle Retail), CMS (Sharepoint) and Web Channel Optimization

Created RFPs, published white papers, developed BPO strategy & customer specific proposals to achieve strategic business technology objectives to become a Digital Enterprise, enable digital marketing profitability goals, align to industry drivers and deliver a step-change in operational and management performance, Interacting with senior management levels at both internal and external levels, which involved negotiating or influencing on significant matters in decision-making and determining objectives and approaches to critical assignments

Syntap Technologies, Chief Architect, Product/Solution Strategy Consulting, Dallas, TX June 2015 – December 2015

At this innovative startup company, responsible for product innovation and thought leadership with a vision to drive the digital revolution in-stores and deliver the solutions to bridge the gap between digital and physical divide, Omni-Channel digital solution approach and strategy, Microservices, DevOps, business development, presales support, discussions with key stakeholders, Product Management & Strategy, functional and technical aspects of the sales process, successfully achieving the targeted number of enterprise clients for implementing the solutions

Clients: NY&Co, CVS, Walmart Scan & Go

As the owner of the overall platform business plans and roadmaps for establishing the Syntap platform based solution and taking it to the key stakeholders from the major enterprise customers, managed all aspects of a successful platform, including product strategy development, customer insights/needs, and requirements definition to translate the needs in to the solution

Drove on-going development and effectiveness of the integrated multi-channel digital initiatives, marketing ROI modeling and data analytics, Micro services architectures with Enterprise Architecture Modeling Tools and convergence of omni-channel needs thriving with partial information and ambiguity by building successful teams

Provided strategic leadership of digital member experience, marketing efficiency and digital sales with a visibility to the availability of products across the retailer’s inventory locations (warehouses and stores) to both the shopper and the store associate, enabling the retailer to offer and sell the products beyond the inventory at the current store, to improve inventory turnover, minimize loss of sales, finally resulting in a better shopper satisfaction and loyalty

Established the technology vision aligned with organizational business strategy with high-throughput making appropriate tradeoffs to optimize time-to-market, maintaining the product roadmap, and clearly communicating goals, roles, responsibilities and desired outcomes for the customers

As the primary expert in the digital strategy and transformation, defined the solution architecture, go-to-market strategy and developed marketing strategy for website, social media sites and defined measurable goals for marketing success

Provided Digital Subject Matter Expert sales support for new client opportunities globally and created points of view and industry positioning for digital in-store solutions

Developed business development strategy to track targeted retailer customers and defined the investment approach for promoting the solution with ability to track the progress of marketing updates, while driving a new digital strategy initiative to motivate and shape customer behavior through implementation of innovative digital solutions more integrated, and more reliable for more people, online and in physical stores

TCS (TATA America International Corp), Enterprise Digital Strategy/Architecture Consultant Dallas, TX January 2012 – June 2015

Responsible for Enterprise digital product strategy and solutions architecture in industries including insurance, finance, telecom, education, retail, hospitality, media, etc., mobile strategy for bringing mobility to the forefront of the organization with Mobility First approach for increased value using enhanced user experience for the end customer, employee productivity and ROI.

Successfully maximized the operational efficiency and effectiveness of the digital team through demonstrated leadership, organization skills, establishment of best practices and governance boards, using agile development for deploying modern solutions for identifying and building out programs to deliver new sources of value for enterprise clients by translating key insights from various sources of business into pilot initiatives

As the primary business liaison expert, created responses to Requests for Information, Requests For Proposal, Contract negotiation, Statement of Work, developed BPO Strategy and successfully delivered complex custom application development projects and initiatives, working across organizational boundaries and interfacing with senior executives, establishing credibility in first meeting, developing relationships with clients at executive level with critical focus on both horizontal and vertical solutions across several industries incorporating Cloud, Analytics, Mobile, Social and Security solutions achieving consistently superior client ratings

Provided thought leadership to the Mobility CoE, mentored junior consultants, engagement managers and delivery teams on the proposals and proactively created/managed intellectual capital reuse with knowledge sharing activities and distribution

Evaluated Enterprise Mobile Solutions Strategy and Architecture to create custom cross platform mobile solutions with Enterprise Architecture Modeling Tools – business to consumer and business to business architectures in One Eco System that includes end customers, employees and social media integration

Investigated the gaps in mobility for the mobility first approach with enterprise security strategy and defined the architecture and infrastructure for the enterprise to address the needs of individual lines of business within the organization

CompuCom, Senior Program Manager Dallas, TX September 2010 – January 2012

Responsible for collaboration practice with internal and external customers to successfully manage IT solutions and systems integration for new and migration projects, managing partners, go-to market and solution support services.

Managed multiple projects from start to finish as the primary liaison while collaborating with customers, software developers, business units, technology teams and support teams

Successfully engaged in multiple initiatives simultaneously to collaborate with developers and subject matter experts to establish the technical vision and successfully analyzed tradeoffs between usability and product performance needs

Decomposed high-level information into details to abstract up from low-level information to a general understanding and to distinguish user requests from the underlying true needs

Utilized strong analytical and product management skills to drive and challenge business units on their assumptions of how they shall successfully execute their plans

Defined the optimized process for different vertical market products with a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements

Critically evaluated information gathered from multiple sources and reconciled conflicts

Proactively communicated with customers and development teams to analyze their information needs and delivered the functional and business artifacts

NV Technologies, Co-founder Flower Mound, TX June 2009 –

Responsible for creative Digital Marketing Strategy and Transformation deliverables, digital solutions across a wide range of industries for SMBs

Evaluated Enterprise Digital Solutions Strategy and developed BPO Strategy to create custom cross platform mobile solutions – business to consumer and business to business architectures leveraging the knowledge in the Digital domain across various geographies

Conceptualized custom mobile solutions architecture for cross platform architecture for solutioning, selling, and delivering complex engagements in retail ecommerce technologies using SAP, Oracle, IBM, etc., Sharepoint for CMS and Digital Marketing

Managed and mentored project delivery teams across the globe making sure client quality standards are met above and beyond expectations for achieving excellent rating in client satisfaction

Ensured customer satisfaction is measured and goals are met; implementing plans for continuous improvement, to balance the needs of the customer/client and operational need to ensure efficiency and effectiveness

Managed all aspects of the operation budget, including forecasting and budget planning and performance against budget while also leading the effort to implement new business implementations (client, technology, processes, etc.) successfully and on-budget

Defined, organized and executed projects, orchestrating significant Vendor contract negotiations, providing executive oversight for all products and solutions, while tracking execution against objectives and independently addressing execution issues as needed

Nokia, Solutions Manager Irving, TX April 2000 – June 2009

Responsible for strategic alliance solutions from major partners including IBM, Oracle, Juniper Networks, Checkpoint, Avaya, Symantec and Microsoft, Salesforce, Solutions for Mobile operators such as Vodafone, Orange, British Telecom, AT&T, Telefonica, CableVision and Roger Wireless. Duties included managing channels, go-to market and legal agreements.

Managed cross-functional teams, customers, clients and suppliers cultivating positive relationships and strategic alliances, leading the way to exploring newer strategic business relationships.

Planned complete alignment, implementation plans, metrics and monitor performance and process deliverables.

Implemented partner satisfaction survey that resulted in increase of sales in next generation platforms and products by 10%.

Demonstrated initiative and leadership to drive influence changes and improvements among R&D managers, sales organizations and associates in executing implementation plan.

Solid reputation for unraveling partner enterprise solutions that added significant value to Nokia platforms increasing profitability for Nokia as well as the strategic partners.

Championed the implementation of cross-trained technology consultancy teams to achieve outstanding results by exceeding projections.

Collaborated with R&D teams globally, strengthened requirement gathering for platforms and individual device programs to make sure solution’s platform requirements are incorporated.

Recognized as the most productive for finding innovative and creative solutions for the partner issues.

Accomplished 40% cost savings by streamlining and consolidating internal and external solutions.

Strengthened market share of Nokia platforms by 7% with available solutions by spearheading the developer relations team in the Americas region and coordinating with multi-site global teams to address issues, technical and testing discussions.

EDUCATION, TRAINING & AFFILIATIONS

MS in Computer Science: Florida Atlantic University, Boca Raton, FL

Bachelor of Engineering: Osmania University, India - Graduated Summa Cum Laude

Enterprise Business Management: Kellogg School of Management

Training: Management/Leadership, Project Management, Program Management, Solution Management,

Member of IEEE Computer society, Digital Marketing, Fintech, and Wearable/IoT groups

TECHNICAL SKILLS

Software: Objective C, Web 2.0, Ajax, C/C++, Java, J2ME, HTML, Perl, CGI scripting and JavaScript, ASP, Nokia S60, Symbian C++, Linux embedded software,

Systems: Mac, iOS, Windows, UNIX, Java, Embedded Software, OS/2, Oracle, Sybase

Technologies: Sparx Enterprise Architecture, UML Design, TOGAF, SaaS, PaaS, IaaS, Messaging, Middleware, Browsing, Database, VoIP, Office productivity, Cloud Computing, Security solutions including encryption, antivirus, firewall and VPN.

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