Senior Level marketing professional.

SCOTT J. STERLING

*** ****** ***, ********* ****, Pennsylvania 19444

C - 484-***-**** H - 610-***-**** E – ********@**************.***

Linkedin.com/in/scottjsterling @creativebanker

SUMMARY OF QUALIFICATIONS

Marketing executive and Storyteller with extensive experience in communications, marketing, social media and digital services ensuring full integration synced with business strategies. Expert in managing change and transforming cultures. Leader of marketing teams. Coaching and developing staff to drive exceptional performance.

CORE COMPETENCIES

Marketing Communications Non Profit

Digital, Traditional and Social Media

Business Development

In Bound and Out Bound Marketing

Strategic Planning

Plan Development

Budgeting

KPI and ROI Metrics

Branding / Identity

Public Relations

Press / Media Relations

Crisis Communications

Internal / External Communications

Meeting and Event Planning

Board Leadership

Development

Grant Writing

Fundraising

Capital Campaigns

Major Gifts

Event Management

Donor Software

CONSULTING EXPERIENCE

Nineteen Two Consulting, LLC 2015- Present

Principal

Marketing and communications consulting company provides personal, senior level experience and service. Subject matter expert in marketing and communications for financial services and non profit organizations.

Areas of Focus

Financial and Professional Services and Highly Regulated Industries

Non Profit Organizations

Service Intensive Companies

Services Provided

Comprehensive Marketing and Communications Plans and Budgets

Digital, Social and Traditional Media Development, Process and Integration

Branding

Public Relations and Crisis Communications

Business and Culture Development

Asset creation in Photoshop and Illustrator

Clients Include

The Bryn Mawr Trust Company ($3.2B in assets) – Digital, Merger Integration, Marketing and Communications Consultant across all lines of business; Retail, Wealth, Insurance, Consumer and Business Lending. Launched integrated webpage as well as Social Media programs, Implemented Direct Mail and external and internal communications programs.

Clients Continued

Meridian Bank ($750M in assets) – Social Media and Mortgage Marketing Consultant. Developed Social Media program utilizing Facebook, LinkedIn and Twitter for 22 individual Mortgage Centers as well as additional separate corporate Social Media sites. Designed and launched separate websites for each Mortgage Center. Implemented Direct Mail and Email programs.

New Century Trust – (Non Profit) Public Relations, Communications and Event Consultant.

Asthma and Allergy Foundation of America – (Non Profit) Press releases and national media placement.

Doherty and Associates –Led Marketing for Tax and CPA Firm. Developed and launched social media programs as well and website, direct mail and direct response programs.

Medical Billing Management – Led Marketing and Business Development. Led startup of business and instituted all programs and procedures.

Tender Hearts (Non Profit) – Interim Executive Director & Development Director.

PROFESSIONAL EXPERIENCE

Malvern Federal Savings Bank - Paoli, PA 2002 – 2014

$650M in assets; 8 Financial Centers

VP / Director of Marketing – Bank Officer

Developed and led the marketing department for 13 years during significant growth bank asset size increased by $350 million and opened two new financial centers. Personally led effort to change culture, installing new customer service standards and measuring employee performance. Resulted in bank winning Readers’ Choice Best of Awards for 12 consecutive years. Effectively managed a $2M marketing budget. Increased customer base as well as retail banking and loan volume by 25%.

Leadership

Led entire marketing function across all lines of business

Developed brand strategy, standards and guidelines including trade and service mark management

Completed reorganization of retail delivery channels

Developed and managed high performing Marketing, Business Development and Retail Banking staff.

Media management - social media, online, outdoor, radio, television, direct mail, and print

Member of senior staff, ALCO, loan and deposit, technology, growth and strategic plan committees. Led Marketing, products and services, and retail banking committees

Created A Rewarding Banking Experience concept. Entire company culture built around concept

Business Development

Repositioned Retail and Business Banking, Consumer and Commercial lending products and services

CRM / MCIF Management (Marquis and Raddon)

Introduced integrated marketing strategy across all product lines

Developed mortgage marketing programs for conventional and government program loans

Created programs to increase customer count, share of wallet and retention rates

Driving Revenue

Managed $2M marketing and $7M branch budgets

Developed and implemented Social Media programs utilizing Facebook, LinkedIn, and Twitter

Designed and developed website three times between 2003 and 2014, driving over 50% increase in traffic each time. Launched online account opening to further drive new accounts

Successful direct mail campaigns including branch opening with a 10% response rate

Marketing program for branch opening exceeding deposit goal by 120%

Revenue Continued

Repositioned product mix, resulting in deep cuts to cost of funds

Launched mobile banking, resulting in 75% above projected adoption rate and 30% penetration in first quarter. Second phase resulted in 40% further penetration

Created successful programs to increase fee revenue by 25% over two year period

Planned events from five to 300 attendees both on and off site promote brand and drive business

Innovation and Awards

Launched green banking programs across all lines of business. Increased auto and home equity loans by more than 25%. Introduced responsible banking. Won multiple local, regional, state, and national awards and received extensive press coverage

125th Anniversary year-long celebration highlighted by creation of 125 Days of Sharing Community Program. Won multiple awards. Community service adopted as a core principle as a result

Won Readers’ Choice Award for Best Community Bank for 12 consecutive years.

Royal Bank of Pennsylvania - Narberth, PA 1999- 2002

Now Royal Bank America

$1.2B in assets; 18 Branches

Director of Marketing- Bank Officer

Hired to start up new marketing department. Developed planning and budgeting processes. Successfully implemented best practices and techniques for the marketing department. Initial marketing budget was $125K and ultimately increased to $475K. Asset size increased by $600 million and number of branches increased by 30%.

Leadership

Planned and implemented first integrated advertising and marketing plans and campaigns

Created and implemented public relations role for first time in history of bank

Marketing position elevated to Senior Staff and Banking Officer

Member of senior staff, technology, loan and deposit, products and services committees. Led marketing committee

Business Development

Implemented, planned and hosted client events as well as annual shareholder meeting

Streamlined product offering resulting in both increased accounts and dollars on deposit

Maintained extremely high ratio of dollars per account, far exceeding peer group

NON PROFIT EXPERIENCE

Tender Hearts – Wilmington, DE 2017

Supporting Medically Fragile Children in Delaware

Consultant – Interim Executive Director & Development Director

Led day to day for startup organization. Established direction and clear path for success for the organization.

Board Organization / Development

Developed Board policies and procedures

Created By-Laws and other Board specific documents

Developed Board recruitment and onboarding procedures

Refined Mission and direction

Refined current and established future programming.

Awareness

Introduced Friend Raising as a concept

Partnered with other nonprofits and community organizations to support mission

Refined and refocused all digital and collateral properties

Fundraising

Funds Development

Grant writing – Secured organizations’ first grant

Donation solicitation

Event Panning – Planned signature event. Estimated 400 attendees

Laurel House –Norristown, PA. 2002 – Present

Domestic Violence Support / Prevention programs and Shelter

Board of Directors

Responsible for leading the growth and sustainability of the organization along with fulfilling the fiduciary responsibility of Board membership. Stewardship of a 2 million dollar operating budget.

Positions Held

Leadership Co- Chair 2017 - Present

Board Co-President 2006 - 2008 and 2014 – 2016

Treasurer - 2009

Vice President 2004 - 2006

Driving Revenue

Personally raised over $200,000.

Donor Cultivation

Chair Capital Campaign Cabinet

Twice Chaired annual gala. 300 attendees and raised over $190,000

Introduced new revenue sources including two profitable thrift shops

Development and Grant Writing

Community fundraising

Upgrading Staff

Introduced both board and staff policies and procedures

Responsible for board development

Led search committee of current Executive Director

Community Engagement

Serve as Domestic Violence subject matter expert

Serve as board spokesperson and press communications liaison

EDUCATION

La Salle University Bachelor of Arts in Communications

La Salle University Non Profit Center Board Leadership/ Management Certification

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