Social Media Manager

MELISSA H ARTER

408-***-**** ● *******.*.******@*****.*** ● 8730 Costa Verde Blvd.#2219,San Diego,CA 92122 SKILLS

● Copywriting

● Social Media Strategy

● Digital Marketing/PR

● Brand Voice

● Client Relations

● Community Management

● Social Advertising

● Graphic Design

EXPERIENCE

SOCIAL MEDIA MANAGER TELEPICTURES PRODUCTIONS:“THE REAL”,Nov 2015-July 2017

● Wrote,created,&executed social media campaigns promoting in-show content &out-of-show initiatives

● Captured real-time social media content utilizing talent and celebrity guests,which is disseminated daily across all social platforms with a total audience of 2.8M fans

● Created daily editorial calendar,web content,and weekly newsletter

● Drafted social messaging for hosts,celebrity guests,and brand integration partners

● Served as point of contact for all social media needs for hosts,management teams and show producers SOCIAL MEDIA MANAGER TOTAL ASSAULT,Feb 2014-Nov 2015

● Wrote copy,created,and executed social media campaigns for brands,celebrities and entertainment companies

● Implemented social strategies to grow fan base and drive ROI via original content,contests,sweepstakes and PR/influencer placements

● Served as point of contact for all clients,oversaw all aspects of marketing campaign to ensure cohesiveness

● Created Facebook ads to drive sales and engagement on social media content DIGITAL PROJECT MANAGER NATIONAL POSITIONS,Aug 2013-Feb 2014

● Created tailored marketing plans for 70+clients spanning all social networks,email marketing,blogs,and infographics

● Drafted copy for social media channels and developed content for email newsletter

● Served as point of contact for all clients to ensure deliverables were executed above par ONLINE MARKETING MANAGER MARIN BEAUTY COMPANY,Mar 2012-Feb 2014

● Created and executed a web,social media,and email marketing plan for company’s three salons

● Created copy for monthly editorial calendar;implemented social media contests to augment engagement

● Executed Facebook ad campaigns to drive community growth and website visits

● Wrote,designed and deployed monthly newsletter

CONTENT PRODUCER KONO SOCIAL,June 2012-Aug 2013

● Wrote a unique blend of social content and designed custom graphics for 150+clients in a myriad of verticals to drive engagement

● Executed and optimized Facebook ads to attract new fans in clients’ target demographics

● Researched current trends across a variety of verticals and provided monthly analysis of campaign performance.

EDUCATION

AZUSA PACIFIC UNIVERSITY B.A.in Communications /3.9 GPA /Alpha Chi National Honor Scholarship Society

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