Briana M. White
Address: *** ***** ***** ** ***. M2
Jonesboro, GA 30238
Email: ac2hw0@r.postjobfree.com
Mobile: 717-***-****
Penn State University, University Park, PA
Graduation Date: May 7, 2016
College of Communications – BA in Advertising
Major: Advertising
Minor: Sociology
Cumulative GPA: 3.59
RELEVANT WORK EXPERIENCE
Pinaj Inc.- Campaign Manager
February 2017 - May 2017
o Began working entry-level marketing and sales events within major wholesale clubs, such as Sam’s Club. o Participated and ran morning meetings/lessons surrounding marketing tactics and high achievement training.
o Mentored and trained a team of entry-level team members for sales and management training. o Hired and fired team members.
o Mastered and taught back core company values, tactics, and training material. o Gained significant experience in self-management and leadership when provided with autonomy and the necessary tools.
Install America - Team Member
Summer of 2015
o Utilized company’s USP in word-of-mouth marketing to potential customers in neighborhood marketing program
o Practiced team leader and field trainer positions o Spend a significant amount of time leading Install America events for various communities True Blue PR- Freelance Copywriter/Editor
August 2017 - Current
o Crafted unique, creative copy for clients in the likes of press releases, e-mail event invites, EPK’s and biographies for clients.
o Worked directly under founder, Nicole Hawkins, in a true start-up environment. o Created portfolio work highlighting clients in the Fashion and Arts industry. CUSTOMER SERVICE WORK EXPERIENCE
Wild Wings Cafe – Server
June 2016- Current
o Gained relevant experience talking and listening to customer/target market wants and needs o Practiced and improved customer service skills and multi-tasking abilities o Trained and tested on relevant menu knowledge
Red Lobster – Server
January 2016- January 2017
o Trained as a server assistant for 2 months
o Promoted to Server position for the year
o Trained and tested on relevant Red Lobster menu knowledge and specials McKinnon’s Café – Barista/Cashier
August 2014 –Dec2015
o Handled money and Starbucks merchandise and food on a daily basis o Built up a background of customer service skills o Promoted to Student Manager position, served as Student Manager for a year RELEVANT ACADEMIC EXPERIENCE
Downtown State College Improvement District- Marketing/Advertising Intern September 2015 - May2016
o Assisted in coordination and staffing of events taking place in downtown State College. o Gathered and analyzed data/information to include in 2015 Annual Report o Created and designed 2015 Annual Report along side supervisor o Created content for social media and district website o Gained relevant experience in data input and analysis for marketing purposes o Communicated directly with business owners and board members on a weekly basis The Pitch- Pittsburgh Ad Fed's annual student competition October 2014
o Spent full day working with an all-student team to create a full marketing plan and advertising campaign for local business, The Denis Theatre
o Adopted group role as copywriter, in addition to brainstorming main marketing ideas o Represented Pittsburgh advertising agency Mullen o Worked within Team Mullen to become first-round competition winners AWARDS
Bunton-Waller Fellowship Award- Given to minorities excelling in academic pursuits o Awarded full financial coverage for undergraduate degree program ADDITIONAL SKILLS
Software Experience: Proficient in Adobe Creative (InDesign, Illustrator, Photoshop), Simmons OneView, Microsoft
(Word, Excel, Powerpoint)