Zoya Khan Page * of *

Zoya Khan

Eastern Province, Saudi Arabia

Mobile: 009***********

E-Mail: ac2h3m@r.postjobfree.com

LinkedIn Profile: https://sa.linkedin.com/in/zoya-khan-42638ba7 VALUE PROPOSITION:

I am Business Administration professional with expertise in Brand Management and Strategy. I'm motivated towards becoming a part of a learning environment that can provide me a career boost and opportunities to excel and inspire me towards maximizing my professionalism, potential and passion. Specialties:

• Brand Management • Digital Marketing • Customer Relationship

• Marketing & Research • Product Management & Development • SEO

• Media Innovation • Brand Activation • Brand & Business Development,

• Social Media Management & optimization

EDUCATION:

Master of Business Administration Finance

2011 Bahria University, Karachi Campus

Bachelors of Business Administration Finance

2010 Bahria University, Karachi Campus

EXPERIENCE:

Senior Executive - Brand Management (Jan’2014 – March'2017) Axact Pvt limited

Planning, coordinating and executing digital strategy for the brands in terms of brand communication, promotion, place and sales management for achieving sales of more than $50,000 per month

Managing and executing a wide variety of digital campaigns and online marketing strategies including web, SEO, social media and affiliate marketing

Responsible for lead generation & conversion ratios, CRM management and overall P&L function of the brands in terms of sales and advertising costs

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion resources for SEO and PPC campaigns

Responsible for planning, creation and management of communication mediums/channels and marketing collateral such as websites, blogs, social communities, promotional e-mails, newsletters, brochures & print collateral, SEO etc.

Coordinating with several specialized teams including brand executives, design team, interactive media experts, sales agents, SEO specialists, UI Engineers and market analysts to ensure timely execution of projects

Online Reputation Management of Brands (Safe Branding) Key Achievements:

Successfully launched more than 10 international brands for online research applications in terms of brand building, positioning, marketing collateral, web presence and marketing strategy

Developed the SEO function for generating sales leads which was implemented across the unit and resulted in a 10% improvement in lead generation

Devised, executed and achieved targets of more than $50,000 for the brands via email marketing, SMO and SMM

Built Marketing Kits for the brands that presented an excellent image of the brands and its services to customers

Initiated publicity function of the brands through webinar, magazine, newsletter, press releases and blogs Responsible to maintain and create new SMO channels of more than 30 Brands (Industry: Design, Apps and Research)

Executive Research Analyst (Oct’2011 – Dec’2013)

Axact Pvt limited

Ensured alignment of orders in terms of availability, lead time and agreed terms

Analyzed all problems during implementation of plans and producing new solutions

Identified and implemented process improvements to increase efficiency and effectiveness

Drove product sales by providing counseling, guidance, and consistent support. Zoya Khan Page 2 of 2

Developed sales objectives and key goals with the respective staff in the product compliance team.

Coordinated with a team of sales personnel and assisting them to negotiate. Coaching others within the organization on product applications and techniques.

Organized additional activities and trained to accomplish compliance in reference to specific products. Maintained a strong and effective working relationships with the business unit managers

Monitored the effectiveness of existing organizational structure, strategies and procedures

Followed up with all of the company`s resource team, Sales, and the Product Compliance department

Ensured that all deadlines to be matched

Performing analysis on regional sales opportunities

Provided product specific customer feedback

Identified and continuously improved activities that can affect customer perceptions

Wrote detailed qualitative and quantitative research with analysis involving all the analytical tools like SPSS. Content Writer (Apr’2010– Oct’2011)

Marish Solutions

Reporting to: Managing Director Business Administration

Developed reports and Formal business plans for the clients.

Performed detailed research and developed good quality articles for clients.

Performed detailed financial analysis and developed reports on the basis of analysis.

Developed blogs on different forums and wrote blog posts for the purpose of digital marketing for clients..

Performed onsite and offsite SEO for clients.

Involved in social networking for clients for the purpose of traffic generation. INTERNSHIPS:

Siemens (Pakistan) Engineering Company Ltd.LTD. (Jun’2009 – Jul’2009) Department: Corporate Financial Functions & Medical Centre Reporting to: Deputy General Manager

Allied Bank Limited (Jul’2008 – Aug’2008)

Department: Corporate Banking

Reporting to: Commercial Officer

ACHIEVEMENTS:

Best Trainer Award for the month of August 2012

Performer of the month for January 2013, April 2014, July 2014, February 2015, March 2015, and April 2015. PROFESSIONAL SKILLS:

Software:

SPSS

MS-Word

MS- Excel

MS- PowerPoint

Adobe Photoshop

Google Analytics

OTHERS:

Good Interpersonal skills and relationship management with a positive attitude towards life.

Excellent written and verbal communication skills.

A creative person looking for new ways to solve problems.

Financial Acumen and decision making skills.

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