Creative Microtargetting Services Consultant

Desiree Lourens

Kruisfontein, Kruisfontein Farm Road, Redelinghuys 8105 South Africa

Mobile: 277*-***-****

Email: ****@**************.***

Professional Profile

A dynamic, innovative, versatile and creative tri-lingual professional with an extensive background that covers a wide cross-section of industries from working as an analyst and assayer in the chemical laboratory of a uranium mine to exhibiting original art in Seattle and New York. Ms. Lourens’ career reflects the life journey of an individual who has taken the unconventional road towards her end-objective. Core competencies – analytical and critical thinker, deconstruct jargon into easy-to-understand information

Education

Certificate 2016

The Bilingual Brain – University of Houston (Online)

Certificate 2015

High Impact Business Writing – University of San Diego (Online)

Certificate 2015

Introduction to Financial Trading – Financial Trading Academy (Online)

Certificate 2015

International Organisations Management – Geneva University & UN (online)

Certificate 2015

Masters TEFL/TESOL, Global Language Training www.globaltefl.uk.com

BA 1986 - 1992

Communications 1&2, English 1&2 Psychology 1&2 UNISA South Africa

Continuing Professional Development

PHP and MySQL – DATA BOOT CAMP & You Tube Tutorials : 2017 – present ( Online)

Full Stack Web Development – Shaw Academy – 2016 (Online)

Web Development – University of Michigan 2016 (Online)

HTML5 and CSS – The New Boston 2016 (Online)

International Marketing – Yonsei University 2016 (Online)

Writing in the Sciences – Stanford University 2015 (Online)

Cybersecurity – Open University 2015 (online)

Writing Screenplays – Open University 2015 (online)

Writing Fiction – Open University 2015 (Online)

Introduction to Storytelling – Open University 2015 (Online)

Data Visualisation – Queensland University of Technology 2015 (Online)

What is a Mind – University of Cape Town 2015 (online)

Learning how to Learn – University of San Diego 2015(Online)

Teaching for Learning - Match Residency Boston 2014 (0nline)

HTML Web Design – University of Washington 1997 (on campus )

Key Achievements and Awards Desiree Lourens CV cont…

Author – People Of The Sand, Vol 1: 2010 – Approved by Dept. of Education Free State as a recommended library resource for all schools of the Free State Province

People of the Sand – copy in The Royal Philatelic Society Research Library

Awarded Top Author of the Goldfields – Enthooz Lifestyle Magazine, 2010

Areas of Expertise

Business Documentation and Writing

Professional Development Planning

Researching and developing ideas

Writer – Ghost writing, Fiction and Non-fiction

Marketing and Strategy

Career Pathing

Fine Artist – Painting, Drawing, Photography

English, Italian and Afrikaans

Career Summary

Sep 2016 - present

Professional Microtargetting Services (desireelourens.com)

Chief Operating Officer and Owner, South Africa

Responsibilities

Developing products that help professionals reach their career objectives

Marketing the company and growing the client base through all internet channels and platforms

Designing the various products to fit the individual needs of clients

2006 – Apr 2016

A Book and Art

COO and Owner, South Africa

Responsibilities

Provided professional ghost writing services to various online businesses to be used on their blogs including Surewise.com and Tepilo.com

Provided professional writing services incl. personal statements, business profiles, CVs, marketing strategies consultation, proofreading, editing and other writing services

Provided Public Relations services to Cartential – online eco-friendly automotive supplies company

Researched the Goldfields area of South Africa for the book People of The Sand

Photographed, proofread, edited and authored the book People of the Sand Vol 1

Gave workshops to previously disadvantaged individuals who wanted to learn to write

Public Speaking – delivered speeches and mentored primary and high school children in the townships of the Goldfields who were still economically disadvantaged at the time

Public Speaking – various charity organisations, churches and collectives who had expressed interest in knowing about a very colourful life travelling the world and working across a variety of professions

Wrote long form articles, proofread and edited for Enthooz Lifestyle magazine

Provided input for layout and design of magazine pages

Career Summary Desiree Lourens CV cont…

1995 – Apr 2006

Zygote Zulu – Online Art Gallery, Seattle USA

Artist and Web Administrator

Responsibilities

Established the online art gallery

Designed and developed marketing strategies to raise awareness of the art and writing

Prepared monthly exhibits of work at various locations in Seattle

Completed a collective exhibition at Agora Gallery in SoHo New York 2005 – 2006

Career Summary 1982 - 1994

1994

WTN – associate producer working for Vincent Francis on the South African election

1990 –

1993

English Teacher – Rome and Milano Private and with Inlingua Language School

English as a Second Language, as a Business Language and as a Foreign Language

1989 –

1986

Studied Bachelor of Arts through Correspondence University – UNISA

Degree is as yet unfinished due to time and other constraints.

1985 –

1984

Electroplating Technician at Barry Colne Chemicals – Johannesburg South Africa

1983 –

1982

Underwent training for Chemical Analyst and Assayer – Beisa Mine, Welkom Free State South Africa

Additional Skills

Works well without supervision

Excellent organisational and time management

Autodidactic

Strong visual and communications skills

Curious, Can-do, Growth mindset

Attentive to detail

Teaching, Mentoring

Priorities-setting, problem-solving, team-player

Great design capacity

Leadership and management skills

Good Will and Volunteering Activities

Provide guidance to underprivileged children – teach English and life skills

Teach formerly disadvantaged and vulnerable individuals key life skills such as the benefits of giving up alcohol and drug related habits, micro-farming methods that yield high quality vegetables for personal consumption – eg pumpkin, carrot, cabbage, potatoes, tomatoes

Teach vulnerable women how to cook with nutritional needs in mind, how to sew and how to cultivate and adopt mannerisms and personae that enable a business-like approach to the world

Teach disadvantaged persons about the internet and computers

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