Keith M. D’Oria
** *********** ***** ***** ac2g25@r.postjobfree.com
Mount Laurel, NJ 08054 https://keithdoria.wixsite.com/portfolio
732-***-**** http://www.linkedin.com/in/keith-d-oria-1106773
SUMMARY
Editorial director, writer, and communications/marketing specialist in the medical publishing field with over 18 years of experience, 15 of which have been in a managerial capacity. Versatile professional, having managed full-scale, multi-million dollar projects in both print and digital domains. Ability to manage a team of editors, graphic designers, and website administrators. Adept at ensuring timely completion of project deadlines, all while remaining on or under budget. Well-versed at launching new publications, ranging from hospital medicine to primary care and other disease state specialties, including oncology, cardiology, surgery, infectious disease, and neurology.
EXPERIENCE
Freelance Copywriter
Heartbeat Ideas
August 2017-Present
Researched, wrote, and edited scientific content for Opdivo (Bristol-Myers Squibb) to inform healthcare practitioners and consumers on clinical data clearly and concisely.
Formatted and annotated data using Adobe markup in content management system for websites, emails, direct mail pieces, digital banners, and social media assets.
Ensured that all medical claims and statements regarding Opdivo were supported by clinical data.
Collaborated with art directors, creative directors, project managers, and clients to communicate and develop creative brand concepts in website and email platforms.
Editorial Director
Physician’s Weekly
April 2003-August 2017
Conceptualized, researched, and wrote news spanning all fields of medicine, including CME and custom marketing monographs.
Streamlined editorial content and create jargon-free, AMA-style copy for several specialty publications, including cardiology, hospital medicine, oncology, and surgery, among others.
Managed budgets and production for consumer and trade products/publications.
Researched, coordinated, and conducted interviews with leading high-ranking physicians practicing at prestigious medical centers throughout the United States.
Launched new columns for healthcare professionals, physician assistants, and nurses.
Collaborated with leading pharmaceutical to develop strategic editorial, including AstraZeneca, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly, Genentech, Pfizer, Sanofi-Aventis, and Takeda, among others.
Cultivated and procured editorial partnerships with the American Diabetes Association and the Association of Community Cancer Centers, among many others.
Supervised a team of editors, graphic designers, and more than a dozen freelancers.
Project Editor
SLACK Incorporated
August 2002 April 2003
Developed monographs and special projects from symposiums, with a focus on endocrinology and ophthalmology.
Created news items in endocrinology, cardiology, and ophthalmology at annual meetings.
Cultivated relationships with physicians and clients.
College Writer/Editor
The Sports Network, LLC
August 2000-August 2002
Networked for Conference USA/Sun Belt in football and basketball.
Researched, wrote, and edited NCAA football and basketball previews and recaps.
Supervised staff of four writers during college game nights.
Assistant Director, Athletic Communications
La Salle University Athletics
June 1999-November 2001
Developed content for media guides and press releases for all sports.
Organized and revamped La Salle University’s athletics website.
Coordinated game day operations and events.
EDUCATION
Master’s Degree, Professional Communication: La Salle University, graduated 2001
Bachelor’s Degree, Communications (Minor in Creative Writing): Ursinus College, graduated 1999
PROFICIENCIES & SKILLS
Proficiencies: Desktop publishing, Microsoft Office, Internet, Adobe, WordPress, ProofHQ, InDesign
Skills: project management, copy editing, publications, publishing, social media, newsletters, feature articles, strategic communications, web content, copywriting, editorial, content management, digital media, web content writing, editing, media relations, content development, social media marketing, blogging, video, graphic design
HONORS & PERSONAL INFORMATION
Member, American Medical Writers Association
Academic Deans List, Men’s College Basketball; Ursinus College
Part-Time Spinning/Fitness Instructor
Writing samples and/or professional references will be provided upon request.