John L. Lavin

*** ******* ****** #*

Brighton, MA 02135

Phone: 617-***-**** email: ac2flb@r.postjobfree.com

FC-Data August 2016 – Present

Vice President of Strategic Solutions (independent consultant) I am responsible for leveraging consumer intelligence to drive revenue through traditional and digital media in the Retail, Financial Services and Athletic sectors.

8to 18 Media (out of business) 2013- 2015

Vice President Market Development

An Athletic Management Company 8to 18 Media delivers a host of integrated technology solutions to High School Athletic Departments and Clubs which improves the efficiency of the department while simultaneously driving revenue to fund athletic activities.

Successfully developed and executed a go-to-market strategy to penetrate the New York, New England and National High School Athletic Marketplace with a focus on Leagues, Sections and Athletic Associations.

Established 8to 18 as the market leader for: Athletic Websites, Scheduling, Registration, Spirit Wear and Inventory Management.

Forged exclusive executive level endorsements at, national, state and local levels.

Increased the average revenue per new school from $250 to over $5,000 annually. Kerry Marketing Solutions - MCS/Magnet Direct (out of business) 2010-2012 Kerry Marketing Solutions was a mergers and acquisition firm focused on building an industry leading Marketing Services company in the North East.

Orchestrated the acquisition of MCS Marketing Solutions / Magnet doubling the size of the company too $20mm in annual revenue.

MCS Marketing Solutions

MCS /Magnet are full service marketing services firms focused on the commercial and non-profit sectors. Vice President Business Development, Boston MA

Negotiated and executed a strategic alliance with ClickSquared a cloud based, cross channel marketing services firm re- positioning MCS in the marketplace with the ability to offer new services such as: Data integration, analytics, campaign management, e-mail marketing, web analytics, e-mail marketing and social media.

Sold joint corporate account estimated at $250m annually. 2

Vertis Communications, Inc. (sold to Quad Graphics) 2008 - 2009 Vertis Communications is a premier provider of targeted print advertising and direct marketing solutions to America's leading retail and consumer services companies. Vertis delivers marketing programs that create strategic value for clients by using creative services, proprietary consumer research, database targeting and digital technologies, and media placement services. Sr. Account Executive - Vertis Direct Marketing, Boston, MA

Developed a cross-platform enterprise sales strategy, including Vertis hosted content management/ dynamic publishing, web- based publishing, marketing resource management and campaign management.

Executed a global strategic alliance with Unica Corp the leading provider of enterprise marketing management solutions to Fortune 1000 Marketing organizations creating new sales channels and new revenue streams for Vertis.

Built a $29mm direct/ indirect pipeline with a forecast of $8-10MM for 2009. Pitney Bowes Management Services 2006 – 2007

The Critical Communications Solutions (CCS) group serves the Fortune 1000 marketing organizations in key vertical markets such as Financial Services, Pharmaceutical and Healthcare. Director. Critical Communications Solutions, Boston, MA – (business unit closed)

Developed sales strategy to penetrate the marketing organizations in the Financial Services and Pharmaceutical vertical markets.

Presented end-to-end integrated marketing solutions to senior marketing executives in the Fortune 1000.

Created a pipeline of over $20mm in the first five months, on target to reach $5mm quota.

Educated the core Pitney Bowes sales organization on the value proposition of CCS solutions.

Formulated an alliance strategy focused upon enterprise content management and enterprise marketing management partners. InteMarC, LLC, Boston MA 2005 - 2006

InteMarC specializes in developing and executing go-to-market strategies for international companies interested in expanding their US presence. Areas of expertise include dynamic publishing, print, enterprise content management and marketing resource management. Principal

Created and executed sales and alliances strategy for Sansui Software, a developer of dynamic publishing solutions.

Negotiated global re-seller agreement with Interwoven, a leading provider of Enterprise Content Management solutions.

Sold direct business in excess of $750,000, a 300 % increase. GMC Software Technology 2004

GMC Software Technology is the leading provider of integrated marketing communications software which delivers straight-through processing of highly personalized, multi-channel marketing in print and electronic formats. Vice President, Integrated Marketing, Boston, MA

Created global strategy for marketing automation solutions focused on enterprise marketing management and digital asset management and marketing resource management successfully repositioning GMC in the marketplace.

Developed global technology/ sales alliances with leading enterprise content management, enterprise marketing management and interactive agencies to provide end-to-end marketing automation solutions to the Global 1000.

Developed integrated marketing training materials and educated GMC sales team and our partners.

Worked with Chief Technology Officer to integrate GMC products with digital asset management and campaign management technologies, fully automating marketing operations.

Projected $6-$9 mm in enterprise sales along with GMC partners in 2005. Management team delivered 75% increase in revenues and 140 % increase in profits over Q1-Q4 2003.

3

Document Sciences Corporation – (sold to EMC) 2003 – 2004 Document Sciences develops real-time, interactive content processing software and services that deliver productivity improvements in marketing automation which fully leverages both marketing analytics and digital asset management. Director, Integrated Marketing, Boston MA

Developed vision and strategy to position dynamic content processing technology upstream into Fortune 1000 marketing organizations to automate the delivery of multi-channel marketing communications.

Created business plan which outlines the marketing automation landscape, mapped out key trends/ players in marketing and developed value proposition to drive both alliance and direct sales efforts.

Forged key technical and sales alliances with marketing automation suppliers, digital asset management firms, creative agencies and marketing systems integrators.

Executed sales/ alliance plan which resulted in a pipeline of over $5mm in new business for 2004. Texterity, Inc., Southborough, MA – Out of Business 2001- 2002 Texterity is a leading provider of hosted, ePublishing services. Texterity automatically transforms published pages into XML and multiple electronic formats.

Vice President, Business Development

Worked as part of the executive team to develop and execute sales and business development strategy, focused on generating profitable revenues from direct and indirect sales.

Signed long-term contracts with five of the six largest global publishers.

Increased revenue from zero to $1.4mm in fiscal 2001 with $3mm projected in 2002.

Successfully raised $3.2mm in Series A venture financing. RR Donnelley & Sons Company 1991- 2000

A Fortune 200 company with over $5bb in revenue, RR Donnelley leads the industry in providing comprehensive end-to-end solutions for the communication of information in both print and electronic media. Senior Sales Representative, Waltham MA 1994 - 2000

Managed business portfolio valued at over $35mm in annual revenue.

Increased sales revenue by 94% through account penetration and new sales. Education

B.A. Communications, John Carroll University, Cleveland, OH

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