Carrie Peters

Marketing and Social Media Manager 2016-2017

Diamond Spring Restaurant, Bar & Beach Club

Effectively managed all marketing, creative and social media projects.

• In charge of all functions for marketing, event planning and social media activity.

• Created and implemented all online presence from designing website to all social media platforms which increased sales 58%.

• Wrote copy and designed all press releases, promotional materials, email campaigns, monthly summer newsletter and web and social media content.

• Developed and maintained branded social media platforms and blogs.

• Regularly reviewed competitive websites for product range, marketing initiatives including customer offerings and functionality.

• Utilized analytic tools to tack consumer engagement and collect consumer data. Art Traffic and Social Media Coordinator 2010-2016 CCA Industries Inc.

Provided direct support to EVP as well as executed all functions for Marketing, Media and Art/Creative departments.

• Responsible for all art and creative mechanicals and ensured all information copy, product and non-product was updated, accurate and compliant.

• Assisted in re-branding older products to appeal to younger and target demographic.

• Created and managed strategic site design and social media platforms to engage new users and increase brand awareness and sales.

• Developed and managed first social media campaigns, initiating a 32% increase in web viewers, a 25% increase in Facebook shares, and a 50% increase in Twitter retweets.

• Developed engaging content for 2 corporate websites, 9 brand websites and 45 social media profiles.

• Researched and analyzed color and specific market trends for upcoming seasons.

• Created and updated engaging monthly newsletter designed to keep departments up to date on trends and upcoming market news.

• Prepared all presentation materials (color, concept boards and story boards.)

• Assisted and styled models for photoshoots and commercial sets. Executive Assistant/Graphic Designer 2005-2010

Nutley Print & Copy

Provided direct support to CEO as well as executed all marketing and graphic design duties.

• In charge of all artwork including print work, web, vinyl and large format printing.

• Implemented and oversaw all marketing campaigns from concept to completion.

• Sole writer and key concept-er on all web, marketing and social media platforms.

• Responsible for all custom clothing orders from concept to delivery.

• Weekly correspondence with vendors to ensure proper quality and delivery. Dedicated and energetic creative manager with over 15 years’ experience working with high level executives and creative teams. Pro-active and reliable, meticulously organized and able to juggle multiple priorities and deadlines without compromising quality. Fast learner with strong ability to work independently or on a team. Strengths in creating processes and procedures in support of continuous improvement, productivity and relevancy in today’s market.

Project Management

Online and Digital Marketing

Social Media Management

Graphic Design

Web Design

Dashboard Management

Web and Mobile Optimization

Copywriting / Editing

Brand Development

Brand Communication

(h) 973-***-**** Professional Profile

(c) 201-***-****

ac2ess@r.postjobfree.com

www.dcmdesignsinc.com

www.coroflot.com/dcm/profile

Microsoft Office Suite

Word, Excel, PowerPoint, Outlook

Publisher, Access, OneNote, Hotmail

Google

Docs, Sheets, Slides, Calendar,

Gmail, Keep, Groups, Drive, Adsense

Adobe

Photoshop, Illustrator, Image Ready

Acrobat, Bridge, Media Encoder

Quick Books / Microsoft Money

Wix / Wordpress

Social Media

Hootsuite, Facebook, Facebook Ads

Instagram, Twitter, LinkedIn, Pinterest,

Tumblr, Google+, Google Ad Words

Education

Associates Degree

Marketing and Merchandising

Berkeley College

1991-1993

Notes

no medical benefits needed

Nutley, NJ

Skills Experience

Computer Skills