Franck TAPPA
Single, no kids
Mobile: 693 10 99 57
Email: ac2e8g@r.postjobfree.com
Summary
A detailed, results-oriented marketing professional capable of managing multiple projects in a fast-paced environment. Project management experience in the development and execution of marketing strategies, messaging, campaign integration, brand compliance, and marketing strategy. Proficient in email, print, product development, online marketing, creative development, media relations, and vendor management.
Bilingual in English and French.
Proven track record of accurately completing research, reporting, information management, marketing, and business-development efforts within budget requirements.
Strong project management skills with ability to execute multiple digital and print projects simultaneously and to complete projects within tight deadlines and budgets
Highly focused and results-oriented in supporting complex, deadline-driven operations; able to identify goals and priorities and resolve issues in initial stages.
Proficient in Microsoft Office (Word, Excel, PowerPoint, SharePoint, Outlook), Mac and Window Operating systems, Adobe Creative Suite, and Salesforce.
Work Experience:
FYT International 11/2015 – Present
Independent Consultant
Managing a client portfolio
Assistance in the planning, evaluation and implementation of commercial and personal projects
Assessment of market trends and changes to identify business opportunities
Providing solutions to exceptional problems within organizations
Communication with employees and managers to determine the most effective approach to projects and organizational structure
Work with businesses and their clients to maximize efficiency and performance
Dell Inc.
09/2013 – 11/2015
Marketing Communications Project Manager
Ensured project entry into the tracking tool through successful hand-over to suppliers, publishers, partners on time, with full approvals.
Worked with creative production agency and online merchandising teams to traffic the projects through multiple approval rounds to completion.
Executed flawless and on time production & QA, legal review, vendor review, tracking reiterations and notations
Developed and implemented marketing plans for email, social media and online advertising to promote new and existing products.
Collaborated with the print team to produce FSI for the French Canadian market as well as review catalogs for translation accuracy.
Analyzed customer research, stayed abreast of current market conditions and competitor information.
Expanded and developed marketing platforms.
Managed the productivity of the marketing plans and projects.
Secured financing approvals and Partner Funding compliance with a clear understanding of the financing and partner marketing requirements based on in-depth training from each critical cross-functional partner.
Golfsmith International 07/2011 – 09/2013
Marketing Manager
Researched and evaluated new product opportunities, demand for potential products, and customer needs and insights.
Managed the production and translation of catalogs for the Canada market.
Developed flyers and mailers for regional golf tournaments ensuring accuracy and timely deliveries.
Reviewed overall marketing strategy and execution of plans for the product lines.
Collaborated with product development teams on new products.
Managed launch campaigns and distribution channels for new products.
Health Horizons International - Douala, Cameroon
06/2005 – 06/2011
Marketing Manager
Developed campaigns and special events, and supervised a team of 5 marketing staff.
Developed annual marketing plans, and wrote creative briefs with project overview, targeted demographics, budget and strategy.
Worked with ad agencies to design marketing materials including brochures and flyers to promote the organization’s message.
Developed content for the organization’s website.
Created PowerPoint presentations for campaigns and project reviews; presented to stakeholders.
Created campaigns targeting key stakeholders with a view to expand awareness of the organization’s messages.
Oversaw event logistics, including booth hosting, public opinion surveys, conducting seminars and hiring and supervising contractors.
Arranged interviews between press and key management and prepared the key PR messages.
Drove online brand presence, through Google Adwords campaigns, SEO and email marketing, working with a portfolio of 3 key external service providers
Education:
Johnson & Wales University, Providence, RI
Master's Degree in Marketing 05/2005
Johnson & Wales University, Providence, RI
Bachelor's Degree in Marketing 05/2004