Marketing Sales

MICHAEL BURNS

IDEAS. CONTENT. STRATEGY.

For remote projects, call 303-***-****

ac2e1g@r.postjobfree.com

https://www.linkedin.com/in/narrativeux/

ABOUT

Brand Storyteller and Digital

Marketing Strategist with

substantial hands-on experience in

expanding client successes in

omnichannel marketing. Strong

strategic, conceptual, writing and

editing skills. Adept at managing

diverse requirements, including

the ability to translate complex or

highly technical concepts into on-

strategy messaging and tactics that

are tailored to strategic and

functional buyers. In-depth

involvement in brand messaging,

positioning, go-to market strategy,

user experience, new product

launches and demand generation.

EDUCATION

Accelerated Innovation Training

Solution People;

Chicago, Illinois

Improv 101

Institution Theater

Austin, Texas

Lean Methodology

Lean Startup Machine;

San Francisco, California

Product Management and Design

Google/Udacity

San Francisco, California

General Studies

Macomb Community College;

Roseville, Michigan

Software: MS Office, Asana, Slack,

Basecamp, InVisionApp, Axure,

Sharepoint; basic knowledge of

HTML, CSS, Google Analytics,

Adobe Creative Suite.

SKILLS

Consumer/B2B Marketing

SEO/SEM Copywriting

Email Marketing

Event Marketing

Product Marketing

Demand Generation

Content Marketing

Mobile Content

Brand Messaging

Ideation

Creative Strategy

Go-to Market Strategy

2016 PROJECTS

Content Lead – Marketing Manager (Contract)

Cisco Systems; San Jose, California

November 2016 – Present

Message development and supporting content for enterprise technology and global event marketing. Projects involved creative strategy, content, ideation, landing page optimization, social media, and later expanded to developing content and strategy for an employee intranet and team newsletter. Cloud, Security, Network Storage, IoT. Lead Editor – Copywriter (Contract)

HP Enterprise; Palo Alto, California

August – November 2016

Content Lead for a major content migration that was part of repositioning HP Enterprise as an entirely new business targeting enterprise technology. Project management, supervising and coaching the work of 5 writers, while updating HPE's brand content, style guides, SEO, and researching and developing new best practices for brand messaging to target strategic and functional buyers along the customer journey. Docker, IoT, Security, Partner Marketing, Networking, Storage, Cloud. Marketing Manager (Contract)

Ixia; Santa Clara, California

May – August 2016

Concepting, writing, and producing a variety of online content for digital marketing programs aimed at increasing demand generation in the enterprise technology testing space. Projects include messaging for landing pages and nurture email marketing campaigns, collateral for sales team, SEO, advanced targeting for social media, product videos and more. Use of HubSpot and Google Analytics for managing campaigns and analysis.

Senior Copywriter – Digital Marketing Strategist (Contract) Symantec Corporation; Mountain View, California

December 2015 – April 2016

As part of a refresh initiative, creative strategy, brand messaging and positioning, go-to market strategy, competitive analysis, as well as development of best practices for targeting strategic and functional buyers. Worked with Digital, UX, Global Marketing, SEO, Customer Experience, Events, Partner Marketing and Sales teams to fulfill day-to- day marketing needs, including content and messaging to enhance the buyer journey. Email Cloud, Office 365 Security, Automotive, Retail, Healthcare, Education, IoT and more.

2015

Senior Brand Copywriter (Contract)

Tata Communications; San Jose, California

Directed creative messaging, positioning and go-to market strategy for a new, cloud-based collaboration suite, including an internal-facing promotion for a 2015 beta launch. Conducted competitive analysis, as well as review and refinement of user personas, user input and site traffic to influence content strategy as part of an evolving user experience. Worked with design, marketing and sales to produce compelling messaging to reach a new and existing customer base in North America. 2014

UX Writer (Contract)

Walmart Global eCommerce; San Bruno, California

Developed user experience content and strategy for Home page, Search, Registry and Lists. Competitive audit on the top 100 Internet retailers, website content audit, and development of Gamification framework; worked within a diverse team of writers and designers involving daily stand-ups and collaboration with highly-matrixed teams.

UX Writer (Contract)

Expedia, Inc. – Bellevue, Washington

Development of user experience content and strategy for landing pages, as well as copywriting for seasonal marketing campaigns, including digital, mobile and social media messaging, creative brief, working with UX, brand, design, product and marketing teams.

UX Writer (Contract)

Ruder-Finn; San Francisco, California

Development of positioning, branded messaging and in-depth user experience content development for a privacy protection service for MetLife Insurance targeting adults 18-65, including involvement in a highly matrixed team encompassing UX and design.

2013

Creative Director/UX Writer (Contract)

FrameConcepts, Inc.; Remote

Creative strategy and SEO content for a data analytics client targeting the financial industry.

Marketing Consultant

Colon Free Zone Coalition; Colon, Panama

Go-to market strategy for a not-for-profit organization targeting businesses and government agencies in the expansion of a Special Economic Zone.

Creative Director/Copywriter (Contract)

QuantAdvisor; Remote

Creative and go-to market strategy, SEO content for a financial services startup targeting independent advisors.

Creative Director/Copywriter (Contract)

NextG Solutions; Hanoi, Vietnam

Creative strategy and SEO content for a cloud services company targeting US-based companies.

Creative Director/UX Copywriter (Contract)

CandorWorks; Pune, India

Development of creative strategy and content for a lead generation startup targeting US-based companies, including collaboration with UX, SEO and design teams.

Marketing Consultant

Tuyo Pagos; Panama City, Panama

Go-to market strategy and creative strategy for a mobile payments startup targeting Hispanic adults 18-65.

2012

Creative Director/UX Writer (Contract)

SigBOP, Inc.; Neptune, New Jersey

Brand messaging, positioning, go-to market strategy, SEO content and user experience content for a technology services startup targeting sales and marketing executives.

Creative Director/UX Writer (Contract)

GrokrLabs, Inc.; Sunnyvale, California

Creative strategy, brand messaging, go-to market strategy and content strategy for predictive search app startup targeting a diverse set of iPhone users; involvement in SEO, UX and design within a diverse team of product managers, developers and designers.

*Additional experience summary highlighting additional short projects available upon request.

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