Gopal Bahador Saxena *nd Floor, House No. ***

Sector 22A, PIN: 122015

Gurgaon, Haryana, India

Email: ac2dy1@r.postjobfree.com

Mobile: +(91-987*******, 768*******

CAREER OBJECTIVE

To work in a challenging environment where I can apply my knowledge, experience and skills to a broader spectrum of markets and cross functionalities there by to learn more and gain an understanding of how global consumers are evolving.

WORKING EXPERIENCE

Over 13 Years’ experience in Digital Marketing, Programmatic Marketing, Strategy, Business Operations, Client Services, Sales Planning, Campaign Management, Ad Ops, Product Monetization, SEO, Web Analytics, Online Promotions and People Management.

C1X AdTech Pvt Ltd from Nov’16 to Jul’17 as Director of Ad Ops for Asia Pacific Middle East Africa

Google India Pvt. Ltd. (Accenture’s client location), from Jan’14 to Nov’16 as Asst. Operations Manager

Yahoo! India Pvt. Ltd., from Oct’07 to Jan’14 as Associate Manager

Logix Microsystems Ltd., from Nov’06 to Oct’07 as Account Manager

Synapse Communications Pvt. Ltd., from Jul’05 to Nov’06 as Sr. SEO Executive

IndiaMART InterMESH Ltd., from Jan’04 to May’05 as Sr. Web Promotion Exe.

1)Worked as Director of Ad Ops for Asia Pacific Middle East Africa at C1X

I ran the Middle East, Africa and APAC Operations / Digital Marketing and Strategy for C1X which is the only full stack programmatic premium exchange with headquarters in the valley with offices in Dubai, NYC, Omaha, Gurgaon, Mumbai, Singapore and Tokyo with its development centers in Chennai and Bangalore, India.

2)Worked as Asst. Operations Manager at Google (Accenture’s client location)

I managed online advertising operations of Google’s products like AdX (DoubleClick Ad Exchange) programmatic buying and DCM (DoubleClick Campaign Manager) in past and currently managing Google iLCS (AdWords Optimization) after getting training in Google Dublin, Ireland and Hyderabad, India. I was involved in people management along with campaigns & projects management, reporting with client servicing and ad operations on day to day basis for Google. I was responsible for

Manage overall delivery of campaigns. Ensure timely trafficking of campaigns, campaign performance optimization, troubleshooting, and reporting. Ensure that campaigns launch on time and are fully executed according to the insertion orders.

Liaison with advertisers, agencies and partners to oversee proper implementation of campaigns (ad tags, reporting discrepancies, click tracking, etc.).

Maintain proactive communications regarding account status across multiple account stakeholders including sales, senior management and customer contacts.

Ensure immediate and direct feedback to both platform and account managers regarding campaign issues.

Act as a stakeholder for development of new tools and upgrades to the ad serving platform regarding ad operations efficiencies.

Constantly monitor and improve customer satisfaction (CSAT) as it relates to successful campaign management.

Create and document ad operations best practices policies and procedures, including CSAT, TFR, TRT and QA SLA.

Contributes to the development of new procedures, processes and standards for team / area

Provide coaching & mentoring to team and managing multiple projects

Prepare monthly agents performance scorecard to drive performance towards their annual goals and objectives for performance rating and appraisals

3)Worked as Associate Manager at Yahoo! and managed both Pre & Post Sales business operations and strategy including inventory monetization, sales pipeline, revenue forecasting, annual partnerships/contracts deals, digital campaigns, advertisers/ad agencies relationship and account management for clients.

Online business operations, Yahoo! inventory monetization and yield maximization, people management, sales strategy, media planning, campaign management, agreement review, projects management, reporting with client servicing on day to day basis for various types of Brand and Performance campaigns like Roadblocks, CPM, CPC, CPS and CPA to achieve clients business objectives based on defined sales/business strategy for various verticals like Travel, Finance, Real Estate, Education, Govt., M&E, FMCG, Online Classifieds etc. In addition, I was SME for Yahoo! Worldwide Cross Border Team from Y! India. I was responsible for

Actively participate in and coordinate pre-sales efforts, including collaborating with the Sales and Sales Strategy on proposal development, presentations and media planning offering creative thinking and insights to the process.

Oversee the implementation of assigned client programs in Yahoo! systems.

Get the ad specs delivered with sample files to clients as per requirements

Review regular Ad Ops trafficking reports and identify & address delivery issues directly with the client. Provide optimization plan to Ad Ops for processing.

Ensure accurate delivery and systematically monitor revenue recognition.

Organize campaign kick-off meeting as well as regular status meetings to inform clients about campaign performance and new opportunities.

Establish and monitor campaign timeline set-up, assist Sales in relationship-building, Identify and resolve business issues as received from client.

Communicate campaign “highlights” and/or red flags to Sales to enable discussion/resolution with client.

Monitor campaign delivery to ensure conformance with contract, reallocating inventory as necessary to ensure appropriate delivery and revenue recognition.

Define proposed solutions to resolve make-good requirements and implement, communicating with clients and Sales as necessary.

Ensure post-campaign research studies are properly coordinated, where applicable.

Deliver campaign recap to Sales for top clients with summarizing original campaign objectives, Strategy/tactics used to meet campaign objectives, campaign statistics, screen shots, research and campaign highlights.

Coordinate with Sales on development of renewal strategies based on client/program insights.

Client’s agreement review, roadblock calendar management and preparing monthly state & performance of the team newsletter to send out

4)Worked as Account Manager at IzmoCars, a division of Logix Microsystems Limited, is a leading Internet automotive marketing services company, that helps retailers sell automobiles and manufacturers build brands through marketing, advertising, data and CRM products & programs.

Planning, Executing & Managing Online Marketing activities that comprises of SEO, Online Promotions, Web Analytics, Traffic & Lead Management for the assigned clients through on-page & off-page practices which include optimization, promotional campaigns, link building, branding, e-mail marketing, blogs, press releases, RSS feeds, traffic and leads analysis through online tools like ClickTracks, Google Analytics, Webtrends, etc. I was responsible for

Creating strategic plans based upon the primary research of clients websites.

Researching on the requirements of clients.

Taking marketing briefs from clients.

Converting marketing briefs & briefing copy writers to get content.

Getting designs out of the design team.

Integrated the approved design from production team.

Co-ordinate with Internal Internet Research team for SEM activities.

Making them live upon approvals from Clients.

Analysing & presenting reports on a periodical basis to clients.

5)Worked as Sr. SEO Executive (Online Promotions) in Synapse Communications Pvt. Ltd. (Microsoft Gold Certified Partner). Managing Internet Marketing, SEO, Online Promotions, Web Analytics & Business Development for client’s website, web page, B2B and B2C portal. I was responsible for

Business Development & Online Bidding on Elance, creating & sending SEO/SEM/PPC RFP to prospect clients.

Online & Email marketing, consulting, analysis and market research for clients portal and website to promote their business and increase ROI.

Search engine optimisation for clients’ website to get natural and organic SERPs through on page & off page optimisation techniques.

Promoting clients products and services through internet/web marketing.

Keywords analysis and optimization through Word Tracker, Google & Overture tools.

Link building campaign management with link exchange and website submissions in industry and country specific search engines & directories.

Managing and promoting industry specific web portals for our organization.

Banner/Panel advertising for the clients’ websites with the partner sites and web portals.

Branding for client as per their requirements.

Traffic management, SWOT, ROI and competitor analysis for web portals & website.

Optimising Froogle feeds, press releases, blogs, RSS feeds, articles and newsletters.

Coordinating with Designing, Technical & other teams to get the work done.

Web based customer care with clients through e-mail, chat and phone conversation.

6)Worked as Sr. Executive (Web Promotions) in IndiaMART InterMESH Limited (A Business Promotion Company). Managed IndiaMART’s Search Engine SurfIndia.com and Internet Marketing, Web Promotions, SEO & SEM for IndiaMART and client’s website, web page, B2B and B2C portal designed by the company. I was responsible for

SEO for clients website (both static and dynamic) and portal by making search-friendly design, putting meta tags, content and other promotional changes.

Promoting websites on IndiaMART’s platform by rotatory Banners, Panels and Trade Offers and listed them in the DIR, Catalog, Products portals etc.

Link building campaign management through websites and portals submission to country and industry specific search engines & directories and link exchanging.

Managing clients web promotions reports in internal Sales Tracking System (STS)

Web based customer care through e-mail, chat and phone conversation.

PROFESSIONAL ACCOLADES

Google AdX certified in Google Dublin, Ireland and scored highest 100%

Google DCM and Google AdWords certified in Google Hyderabad

Yahoo! appreciated for an above-and-beyond outstanding job in Q3’13 with spot bonus

Represented Yahoo! India in Hong Kong and launched Salesforce CRM for Y! India

Nominated for H2 2012, I am an Innovation leader award for Process Improvement

Got “I am Star” Global Advertising Operations talent award for Q2’11 in Yahoo!

Appreciated by VP HR – Yahoo! India with spot bonus for hard work and efforts.

Nominated for H1 2008 Global Sales Ops Elite Performer Awards for the Asia-Pacific region in Yahoo!

Got a commendation from Synapse for the best employee of the month of Aug, 2006.

PROFESSIONAL QUALIFICATION

Master of Business Administration (MBA) in Marketing and Human Resource from Uttar Pradesh Technical University, Lucknow in 2004 with 71% marks

Bachelor of Computer Applications (BCA) from Chaudhary Charan Singh University, Meerut in 2002 with 75% marks

PERSONAL DETAILS

Date of Birth : February 3rd, 1984

Marital Status : Married

Nationality : Indian

Passport : Available

Language Known : English & Hindi

Hobbies : Creative & Innovative Thinking, Playing

Chess & Table Tennis, Social

Networking and Net Surfing

Declaration:

I hereby affirm that the information in this document is accurate and true to the best of my knowledge.

Date:

Place: (Gopal Bahador Saxena)

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