Manuel Casillas, Jr.

**** ** *** ****** **** Raton, FL 33431 C: 540-***-**** ac2ctu@r.postjobfree.com linkedin.com/in/manny-casillas

Summary

Digital media specialist, passionate about branding and digital strategy, with an extensive background in multimedia journalism and digital marketing, along with computer coding and web design. Dynamic, goal oriented and hardworking with a Bachelor’s in Multimedia Communication with a proven ability to excel in a wide range of ventures both academically and professionally. Regarded as a decisive leader, creative thinker and results-driven.

Highlights of Qualifications

• Content Marketing & SEO Campaigns • Email Campaign Marketing

• Broad Knowledge of Photoshop • Project Management, Planning & Prioritization

• Experience with Analytics, Search Console • Proactive and Resourceful, Computer Savvy

• Search Engine & Social Media Marketing • Great Communication Skills (Bilingual, Spanish)

• WordPress, HTML, CSS & Basic Coding • Dependable, Dedicated, and a Team Leader

Experience

iXS USA October 2015 to Present

Digital Marketing Coordinator

Deerfield Beach, FL

- Online brand development, web site traffic growth strategy, and e-mail marketing.

- Developed digital marketing strategy and campaign monitoring across multiple platforms.

- Tracked website traffic through Google Analytics, and optimized content for better SE rankings.

- Designed graphics through Photoshop for online marketing campaigns and web-page implementation.

- Created monthly analytics and social media reports to track Return on Investment.

Partsbase / Govgistics March 2014 to September 2015

Content Writer, SEO Specialist

Boca Raton, FL

- Created customized content for brand exposure, while leveraging content for SEO value

- Performed keyword research and competitive analysis, social media optimization, link building

- Tracked website traffic through Google Analytics, and optimized content for better organic rankings

- Created monthly growth reports and long-term SEO strategy for growth

Ruby Tuesday February 2009 to January 2016

Guest Service Coordinator/ Bartender

Boca Raton, FL

- Provide high-quality assurance and customer service at a high-volume restaurant, with responsibilities including cash-handling, special promotions, supervising staff, and conflict resolution.

- Providing gracious hospitality, connecting with customers and building relationships, along with correcting issues and assuring customer satisfaction.

- Complete shift start/end duties and generate daily sales report, performed inventory counts.

FAU Owl Radio January 2011 to December 2014

Sports Director, On-Air Personality

Boca Raton, FL

- Play-by-play for FAU Football and Basketball, and scheduling other broadcasters for sporting events.

- Live-reads, voice-overs, copywriting, and producing on-air spots for advertisers

- Overseeing production of live sporting events, training new broadcasters, live-tweeting and promotions on social media, along with interaction with audience over social media platforms.

South Florida Journal August 2011 to April 2013

News Editor, Executive Producer

Fort Lauderdale, FL

- Worked in a group environment to plan and produce a weekly news radio show.

- Wrote script used for newscast and hosts after conducting research of current events and topics.

- Oversaw all production aspects and final edits, along with publishing and distribution of content.

Education

Florida Atlantic University Class of 2012

Bachelor of Arts in Communication and Multimedia Journalism

Boca Raton, Florida

Minor in American History Studies, with a focus on the early 20th century

News Writing and Reporting coursework

Multimedia Communication and Creative Writing coursework

Audio and Video Production coursework

National History Honors Society

Dean’s List (Fall 2009, Spring 2010)

Certificates

Lynda.com Digital Marketing Certificate

Google Analytics Certificate

Google Adwords Certificate

Contact this candidate