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Manager Marketing

Location:
Watertown, WI
Posted:
September 18, 2017

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Resume:

Kathleen Schwegel, SHRM – SCP

Watertown, WI *****

206-***-**** • ac2cr8@r.postjobfree.com • linkedin.com/in/schwegelkat SKILLS

Leading & Managing People, HR Strategy, HR Administration, HR Reporting, HR Consultation, Instructional Design 11+ Years in HR

• 9 years coaching, developing, mitigating conflict and running a business

• 4 years building strategy, developing & reporting on KPIs, and presenting to leadership (marketing)

• 1 year writing training

• 1 year building corporate HR from the ground up

EXPERIENCE

ICEBRG, INC. (Seattle, WA - Wisconsin Remote Employee) October 2016 – Present (1 year) People Operations Manager

ICEBRG is a streaming network forensics information security startup specializing in providing real-time visibility to network threats. I was the first HR hire for the company and was able to lay the foundation for almost every aspect of HR for the company.

• Develop and execute ICEBRG’s overall HR strategy, aligning it with the company strategy.

• Develop and execute ICEBRG’s recruiting strategy.

• Evaluate over 15 different HRIS & ATS systems, recommending one for implementation.

• Develop/manage/report hiring KPIs (Excel): candidate funnel, time-in-hiring-step, and reason for exit.

• Initiate and foster an HR culture around the philosophy that the best way to avoid risk for the company is to know, understand, take care of, and be genuine with the employees.

• Manage and develop one direct report.

• Mentor managers on coaching and developing employees and developing strategy for business units.

• Calculate pay bands for software engineering, security engineering, marketing, and customer success from raw data, benchmarking and improving our compensation system.

• Primary liaison and consultant between executives and legal team during confidential legal human resources situations, including lawsuits and unemployment claims.

• Build and manage the hiring process, resulting in 50% faster time to decision per candidate

• Hired and onboarded 16 new employees.

• Arranged and/or conducted exit interview, off-boarding, and severance packages.

• Technical recruiter for software development (services, data, machine learning, UI/UX, devops, and ops & infrastructure) and customer success (technical account managers).

• Consult and administer Security Engineer intern program.

• Develop, consult on, administer, and implement HR policies.

• Administer stock and insurance benefits.

• Document and organize all employee information, prior to HRIS.

• Develop and document HR processes.

Starbucks Coffee Company (Seattle, WA) April 2005 – October 2016 (11 yrs., 6 mos.) Senior Learning Specialist, Global Talent Development March 2016 – October 2016 (7 months) Instructional designer, developer and consultant for Starbucks Retail training programs, serving the Americas (US/CA/LatAm) 8000+ stores, China/Asia/Pacific 2500+ stores, Europe/Middle East/Africa 500+ stores, with a focus on inspirational, learner-led experiences.

Programs Learning Modalities

Addressing Disruptive Behaviors Facilitation

Customer Service: Anticipating & Responding Video (scripting & production) Applicant Tracking System Training Gamification

Veteran Friendly Workplace Training Role Plays, Reviews, Self-Led Training Kathleen Schwegel, SHRM – SCP

Watertown, WI 53094

206-***-**** • ac2cr8@r.postjobfree.com • linkedin.com/in/schwegelkat Associate Brand Manager, Branded Solutions Marketing December 2013 – February 2016 (4 yrs., 3 mos.) Responsible for both marketing and product manager duties: conducted category, product and competitive analysis, developed marketing and product strategy, wrote creative briefs, managed creative agencies, commercialized new products and regularly produced strategy documents and talk-tracks to align leadership and cross-functional teams to plan.

• Merchandise category; +$150K/+20% vs PY

• Starbucks Bulk Cocoa; +$315K/+17% vs. PY revenue

• Frappuccino Promotion; $2.2MM/+25% revenue

• Starbucks Winter Foodservice Promo; +19% vs. PY

• Fontana Syrups and Sauces; +$500K/+10% vs. PY (annually) Senior Marketing Coordinator, Tazo Tea & Evolution Fresh Juice April 2012 - December 2013 (1 yr., 6 mos.) Performed project management, administrative and team building duties, including facilitating “Strength Finder,” managing Tazo and Evolution Fresh budgets, executing various marketing projects and coaching team on Starbucks mission and culture. Retail Store Manager, Starbucks (20+ direct reports) April 20105 - April 2012 (7 years) Performed all duties of a retail general manager, including recruiting, interviewing, hiring, onboarding, training, coaching and promoting employees; driving sales; managing inventory; led training and communication throughout district. 50+ employees hired/trained Drove YOY sales from -7.58% to +9.9% Reduced turnover from 100% to 23.7% Maintained 12-20% profit margin, exceeding target Promoted 16 employees to shift supervisor Frew food sales by 16% Other Starbucks Experience April 2005 – October 2016 (11 yrs., 6 mos.)

• FY15 Chair, Starbucks Inclusion Council (employee affinity group council).

• Starbucks Coffee Master program master facilitator, certified 150+ employees.

• Women’s Development Network mentor, facilitated change from 5 member working team to 5 team/30 member working team.

EDUCATION

University of Washington – Seattle (2005) BA Political Science (focus: Chinese Foreign Policy) University of Wisconsin – Madison (1998) BA Philosophy Coursera/Wharton School of Business (2013) Graduate Level “Marketing 101” School of Visual Arts (2014) Project Management for the Web AWARDS

One of two individual contributors nominated to attend the 2015 Starbucks Origin Trip to Costa Rica to immerse in coffee culture and Starbucks sourcing practices.



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