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Ken T. Ta

Day/Cell 408-***-**** Email: ac2c5x@r.postjobfree.com

Summary of Qualifications

20+ years in consumer electronics product development, retail merchandising, and supply chain/operations experience.

In depth knowledge of all aspects of retail channels from the traditional bricks and mortar, to mail-order/catalog, and e-commerce.

Currently Director of Merchandising & Product Development for Orion Telescopes & Binoculars.

Former VP of Operations and Product Development for JK Imaging Ltd, licensee of Kodak and AgfaPhoto Cameras.

Former Sr. Product Manager for Amazon.com, Longs Drugs/CVS, The Sharper Image and The Good Guys.

Former Materials Manager for Monster Cable Products, Inc. where I helped launched over 1300 sku's.

Proven ability to manage $100MM+ businesses.

Thorough knowledge of the Supply Chain from Design to Delivery and Returns. Objective

To utilize my experience in a high-level collaborative capacity for improvement in sales & operations, while achieving supply chain efficiencies and profitability.

Work Experience

Orion Telescopes and Binoculars – Watsonville, California 2014 – Present Director of Merchandising & Product Development

Responsible for worldwide sales and merchandising through Orion’s US, German, French, European, and UK sites, as well as Amazon Market Place for US and EU.

Responsible for New Product Development Initiatives for both Orion branded products, as well as third-party branded products.

Manage some of the most premiere domains in the astronomy market: Telescopes.com, Telescope.com, Binoculars.com, Binocular.com, and Spottingscopes.com

Worldwide Trade Alliance Partners, LLC. – San Jose, California 2009 – 2014 Principal/Owner – Sales, Marketing & Product Development Consultation

Oct 2010 – July 2014 - Consulted for JK Imaging (Official Licensee of Kodak and AgfaPhoto Camera Brands) –Capacity

– Vice President of Product Development and Operations

(http://kodakcamera.jkiltd.com/Americas/#)

o Successfully developed and launched a full line of AgfaPhoto and Kodak Cameras

o Successfully setup operations in US with the

implementation of NetSuite ERP system.

o Successfully setup call-center and returns center in Miami and Philippines.

Feb 2010 – Oct 2010 - Consulted for Silicon Valley Global/Tunebug – Capacity - Global Supply Chain Consultant.

(www.tunebug.com)

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Sep 2009 – Jan 2010 - Consulted for Accell Cables – Capacity - Product Development Manager (www.accellcables.com) o Successfully developed and sourced a line of

“GreenGenius” Power surge protectors for Accell.

Jul 2009 – Feb 2010 - Consulted for Touchstone Home Products – Capacity – VP of Product Development & Supply Chain. (www.touchstonehomeproducts.com) (Press Release about Ken Ta joining Touchstone:

http://furninfo.com/Furniture%20Industry%20News%20Archive/1 0373)

o Successfully developed and launched 19 TV lift/furniture sku’s.

o Sourced China suppliers and set up 3rd party logistics including, freight forwarder, warehouse operations and white glove carriers.

Longs Drugs/CVS – Walnut Creek, California

2008 – 2009 Sr. Category Manager – Camera & Photo

Responsible for managing one of the key “front-end” departments for the Company.

Managed all aspects of Merchandising and Buying.

100% accountable for weekly supplement advertising. The Sharper Image – San Francisco, California

2007 – 2008 Sr. Product Manager – Health & Wellness

Responsible for one the biggest categories in the company – Health and Wellness. Two major product lines, Massage Chairs and Air Purification.

Negotiated the richest MDF programs in Massage Chair for the company.

Helped developed new Ionic Breeze air purifiers as well as numerous other private labeled products.

Responsible for all aspects of new product introduction from concept, design, plan, source, make, delivery and returns.

Responsible for retail sales strategies and execution. Monster Cable Products, Inc. – Brisbane, California 2002 – 2007 Materials Manager & Senior Staff Team Member

Responsible for global materials movement for the company. Both incoming as well as outgoing materials to retailers.

Managed sourcing, procurement and planning of products with annual purchases of $150MM in raw and finished good materials, and annual sales output of over $400MM.

Managed Drop Ship and DSD programs from China vendors direct to retailers including pick-pack-ship of multiple sku’s and multiple vendors.

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Managed planning and distribution of goods to over 10,000 retail doors in US, Canada and Mexico. Top retailers include: Walmart, Bestbuy, Best Buy CA, Future Shop CA, Apple, Circuit City, CompUSA, Good Guys, RadioShack, Sears, Target, Dell and many others.

Oversee staff of 11, which includes: 1 Global Sourcing Manager, 1 Regulatory Compliance Manager, 1 Purchasing Manager, and 8 Sr. Buyers.

Achieved cost reductions of $3MM annually for consecutive 2 years through the use of spend management techniques such as: Cascading liability model for lead time reduction; Standardization of manufacturing; Lean manufacturing and inventory management; & TCO concept of purchasing.

Amazon.com – Seattle, Washington

2001 – 2002 Category Manager – Home Entertainment Products

Developed strategic merchandising plans with top tier consumer electronics companies such as Sony, Bose, Panasonic, Philips, etc.

Annual purchases of $80MM for the Home Entertainment category. The Good Guys! - Brisbane, California

1988 – 2001 Category Manager – Computer Hardware & Peripherals

Total accountable for the second biggest and most volatile category in the company, with annual sales exceeding $120MM.

Managed and negotiated all aspects of the business, including Vendor

& Product mix selection, Marketing strategies, Vendor Programs, Pricing, Advertising, Training Programs, Inventory and Financial management.

EDUCATION

San Jose State University- Marketing major.

Additional Courses/Curriculum Taken:

o Management Leadership with application on TOC (Theory of Constraints), Negotiation, and Presentation Skill Workshops.

o Participated in S.C.O.R. (Supply Chain Operations Reference-model) implementation. o 2 Years of full PeopleSoft ERP/MRP Implementation.

Other Business Related Workshops:

o APICS Negotiation Workshop.

o Falling Leaf Retail Negotiation Workshop.

o Delta Associates Negotiating Skills Workshop.

o Delta Associates Category Manager's School.

o Worldwide Retail Exchange (WWRE) - CPFR solution training - Walmart's planning system. o DMA Lead Generation, Conversion and Loyalty program workshop. o ROHS & WEEE Compliance Workshop

o Incoterms 2000 Freight & Logistics Training Seminar. REFERENCES

To be furnished upon request

Contact this candidate