ED SEGURA *** Arvin Drive

San Antonio, Texas ****9

C: 210-***-**** ● H: 210-***-****

ac2av4@r.postjobfree.com / ac2av4@r.postjobfree.com

SUMMARY

A reliable, results-oriented advertising and marketing professional. Possesses extensive national and international experience in strategic planning, creative concept development, production for all media, creative management, and interpreting your original concepts in another language. As a productive, dependable, and open-minded leader, applies creative and innovative thinking to contribute to the successful completion of company objectives. Instrumental in driving growth to reach unforeseen levels of profitability.

EXPERIENCE

Sisters of Charity of the Incarnate Word, San Antonio, Texas

Creative Director, 2010 - Present

Serving as needed as Marketing Consultant, Communication Strategy Planning, Copywriter, Graphic Designer, Videographer, Audio Engineer, Video Editor, Interpreter into and from Spanish, and Event Organizer for the Congregation and its various Ministries in the United States, Mexico, Peru, and Africa.

Independent Contractor, San Antonio, Texas

Creative Director, 2006 - 2010

New business consultant for several agencies in San Antonio, Austin, San Diego, Chicago, and Miami. Also serving as a creative strategy and development, graphic communication consultant for various organizations including, World of America Global Partners LLC, People First PEO, KGS Bikes, San Antonio Water System, IBC Bank, Precision Chem-Dry, Acción Group, Sisters of Charity of the Incarnate Word, Headwaters Coalition, Visitation House.

Cartel Creativo, Inc., San Antonio, Texas

Creative Director, 2001 - 2006

Served as agency creative spokesperson and was a visible figure to clients and to industry. Had final hands-on responsibility for quality of agency’s creative products in English and Spanish and provided creative leadership on all agency accounts. Initiated client forward planning and strategy reviews and worked as team player with all companies and departments in organization.

Shaped agency’s sensibilities to multicultural, urban and Hispanic audiences to assure client effectiveness in marketplace. Developed and maintained strong, mutually profitable client/agency relationships and contributed to client growth.

Organized and spearheaded creative development, production and implementation of all broadcast, Internet and print creative product. Ensured timely development and execution of plans, campaigns and projects. Managed department’s budget and upgraded quality of creative staff. Maintained standards of creative excellence, timeliness, profitability and fun while managing client expectations. Managed creative consultations with account teams to ensure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews and client presentations.

Increased recruitment from 8.5% to 12% in Hispanic market for U.S. Army account.

Generated 2.5% growth in sales in African American, Hispanic and general markets for Church’s Chicken.

Increased awareness of brand in Hispanic market for Rent-A-Car.

Successfully launched brand in San Antonio, Texas area for Drive Time.

Transformed Tecate Beer into fastest growing imported beer product.

Accomplished new account year expectations within seven months for Cricket Communications.

Cartel Creativo, Inc., San Antonio, Texas

Associate Creative Director, 1998 - 2001

Held responsibility for creative development and production of broadcast, Internet and print creative material created for accounts under creative responsibility. Worked directly with copywriters, art directors and producers in creative development. Improved profitability for Hispanic designated stores for JC Penney.

Independent Contractor, Boca Raton, Florida

Creative Director, Graphic Designer, 1997 - 1998

Developed and produced creative material for accounts held by different advertising agencies. Created magazine ads for Hertz Latin America, account held by Ryder & Schild. Produced television and radio spots for Visa, account held by BBDO Latin America. Created television, radio and print ads for Nokia Latin America, account held by PCPB. Generated television, print and radio ads for JC Penney, account held by Cartel Creativo.

Daniels & Roberts Inc., Boca Raton, Florida

Creative Director, Producer, 1995 - 1997

Held responsibility for creative conceptualization, development and production of creative material designed for accounts under assigned creative responsibility. Worked directly with copywriters, art directors and producers in development of creative materials for Latin American accounts. Created television and print media for Sony Handycam.

Produced collateral material and packaging for software products for Microsoft.

Conducted print campaign for Polaroid.

Provided television, print and collateral materials for all computer products for Acer Computers.

Garnier BBDO, San José, Costa Rica

Creative Director/Head Art Director, 1992 - 1995.

Held responsibility for creative conceptualization, development and production of creative material designed for national and international accounts including: Hyundai, Isuzu, Costa Rica Tourism Bureau, National Bank, etc. Managed approval of all printed material coming out of agency.

Muse Cordero Chen, Los Angeles, California

Senior Art Director, 1990 - 1992. Directed creative development and production of marketing material designed for accounts, including American Honda, Nike, SoCal Gas Company, Edison Electric, California Department of Health Services, etc. Produced print for African-American market.

Independent Contractor, Los Angeles, California

Senior Art Director, 1988 - 1990. Provided creative graphic development, design, layout and production for print media on accounts including LA Times, Sony Entertainment, BuenaVista Pictures, etc.

Robert Elen & Associates, Los Angeles, California

Art Director, Studio Manager, 1986 - 1990. Held responsibility for creative development and production of creative material for accounts including SoCal Honda Dealers, Toyota of Orange, SoCal Savings an Loans, IHOP, Saugus Speedway, etc. Managed budget and personnel of print production department of agency.

Independent Contractor, Los Angeles, California

Art Director, 1983 - 1986.

Accountable for creative graphic development, design, layout and production for print media.

AWARDS

2005: Addy’s – Bronze 2005: Kelly - Silver Award

2005: MSNE - Internet Award 2004: Addy’s - Special Mention

2003: Addy’s - Special Mention 2002: Addy’s - Special Mention

2000: Addy’s - Special Mention 2000: Addy’s - Special Mention

1998: Industry Award of Excellence - POP 1995: Pregonero Special Mention - Costa Rica

1995: Best TV in the Area, Central America 1994: Pregonero de Bronce - Costa Rica

1992: Pregonero de Bronce - Costa Rica 1990: Clio Finalist - New York

1989: Lulu - Special Mention - Los Angeles 1988: ADLA - Los Angeles

1987: Best of the West - Los Angeles

PROFESSIONAL DEVELOPMENT

UCLA Extension, Los Angeles, California, Graphic/Computer Design, 1986

Kearney State University, Kearney, Nebraska, Radio and Television Production, 1982 - 1983

Universidad Nacional, Bogotá, Colombia, Graphic Design & Visual Communication, 1975 - 1978

Universidad Central, Bogotá, Colombia, Advertising and Marketing, 1973 – 1976

PERSONAL

COVIC (Children Orphaned by the Violence in Colombia)

ASA (Autism Society of America).

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