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Marketing communications

Location:
Parsippany-Troy Hills, New Jersey, United States
Salary:
75000
Posted:
November 12, 2017

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Robert Messinger

*** ***** *****

Lake Hiawatha, NJ 07034

973-***-**** (home); 484-***-**** (cell); ac29z4@r.postjobfree.com

CAREER OVERVIEW

A hands-on communications, advertising, creative services and marketing professional who has helped spearhead my employers’ and clients’ successes by:

•Redeveloping and rebranding products, resulting in significant sales increases.

•Creating business-to-business and consumer content which has been recognized as having been heavily responsible for record corporate growth.

•Training and directing creative staffs on how to target specific consumer segments.

•Spearheading a national, first-of-its-kind special media program with emphasis on new photography and copy concepts to attract incremental consumers.

•Developing bold marketing initiatives to generate non-traditional revenue streams.

•Developing a consumer magazine concept which not only helped promote a media outlet’s programming, but also established the program provider as the leader for their niche programming (other programmers followed suit after the project’s success).

•Initiating corporate communication programs which have been credited with as much as a ten-fold increase in media coverage.

EXPERIENCE

Content Consultant (March 2017 to present), Parsippany, NJ

Develop digital and print strategy and content (design and copy) for clients including:

-- Drew University

-- Fox Meadow Films

-- New Hope Dealer Services (automotive)

-- Wizsolution Clinical Research

-- NJ Total Health

Verizon Wireless (December 2015 to February 2017), Piscataway, NJ

Content Consultant, Digital Operations

Responsible for sales content that appears on the Verizon Wireless website for both devices (smartphones, tablets, etc.) and accessories for those devices.

Ascertain that all content meets SEO requirements and Verizon brand requirements.

Write and prepare meta descriptions.

Write and publish lifestyle articles that appear in the Guides and Stories sections of the site.

Prepare briefs for outside agencies to follow in the writing of articles and other content.

Proofread and edit all internally and externally produced content.

Establish and implement procedures for content review by team members at all levels.

Implement performance studies; evaluate results; prepare reports with suggested changes for improved performance.

Participate in regular GTM meetings.

Manage content projects from start to publication.

Write and prepare Power Point presentations.

Prepare email content and subject lines.

Independent Advertising and Marketing Consultant (February 2010 to December 2015)

Prepared digital and print content for cloud service providers, health care providers, clinical research organizations, retailers, media outlets, digital application providers and others.

Created launch materials for Advanced Digital Marketing, a company providing data-driven marketing for small and medium size businesses.

Created launch content for Cloud Apps Today, a web-based provider of software as a service. Materials included web content, newsletters, blogs and digital magazine articles.

Created digital and print content for healthcare provider NJ Total Health, including podcast content, trade show materials and web content.

Prepared and edited content for Hilltop Research and Biometrix clinical research companies, including digital and print magazine content, print and digital collateral materials, trade show materials, research proposals.

Prepared website, brochures, Power Point presentations, apps for New Hope Dealer Services, an automotive sales promotion agency.

Anytime Fitness (June 2007 to February 2010) 850 Rt. 46, Parsippany, NJ 07054.

Partner/Director of Advertising and Marketing.

Developed programs not only to attract individual members, but also programs to generate revenue outside of the usual per-member revenue stream.

Developed a program to shift the main revenue stream from individual memberships to advertising sponsorships. Surpassed corporate sales goal by 41%.

Focus One Promotions (February 1992 to June 2007), P.O. Box 2429, Aston, PA 19014.

VP Marketing and Advertising.

Developed products and marketing content which took the company from being a small, regional promotional agency to a national agency with more than 300 clients.

Negotiated a deal with the Saturn car corporation, which placed the company's promotional and customer satisfaction programs in more than one-third of all Saturn dealerships nationally.

Responsible for direction and creation of all marketing content, including direct mail, internet advertising, web development, trade show materials, outdoor media, video and print.

Developed effective media contacts and corporate communications programs, which increased the company's exposure in both trade and consumer media ten-fold.

Avalon Group Advertising (February 1990 to February 1992), New York, NY.

Director of Marketing Services.

Handled planning, creative and management of a variety of broadcast and cable accounts.

Responsible for CNBC’s first successful outdoor advertising account in New York City as well as the launch promotions for most of their consumer-oriented programs.

AMC and Bravo cable networks (March 1986 to December 1989), New York.

Manager of Creative Services.

Brought new creative direction to the promotion of both networks, setting networks apart from emerging competition and which was credited with helping both networks achieve record growth.

Founding editor of AMC Magazine, helping establish AMC as leader of their niche programming.

Responsible for the creative content of program guides, consumer ads, trade ads, sales promotion materials, sales kits, radio spots and sales presentations.

Work was recognized by the Long Island Advertising Club, New York International Advertising Awards, Broadcast Promotion and Marketing Executives, Broadcast Design Association, Harvey Communications Measurement.

EDUCATION

Point Park University, Pittsburgh, PA.

B.A. Degree in Mass Communications (advertising, journalism, broadcasting, public relations)

RELEVANT SKILLS

High level of computer literacy. Experience in the following programs:

Microsoft Office, Adobe Photoshop, In-Design, Adobe Experience Manager (AEM), ACT, Dreamweaver, Excel, Adobe Premiere, more.



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