SVP Sales

ROBERT K. "BOBBY" HABER

*** *. ** **., *** York, NY 10128 ac29j1@r.postjobfree.com 516-***-**** www.linkedin.com/in/bobbyhaber

OBJECTIVE

Seeking a senior management position in the media, technology and consumer products fields at which my skills, experience and business network will prove instrumental in enabling my new firm to realize and exceed its goals.

ATTRIBUTES

Proven entrepreneurial, marketing, team-building and operations experience and success over a 30-year career

Sold, managed and deployed multiple millennial and collegiate-targeted integrated partnerships for Fortune 500 clients including Ford, Coca-Cola, Verizon, Microsoft and Best Buy

Conceived, designed, launched and managed revolutionary and iconic music industry products and services

Extensive college and millennial marketing expertise: developed first-ever and longest running accredited music network of over 500 North American colleges and universities with over 4.7 million enrolled students

Instrumental in the discovery and success of many of the world’s most popular musicians including U2, Green Day, Foo Fighters, Black Eyed Peas, Arcade Fire, Lady Gaga, Mumford & Sons, Lana Del Rey, Avicii and Kendrick Lamar

AREAS OF EXPERTISE

•Digital Strategy

•Product Ideation, Design & Launch

•Social Media

•Music Festival & Event Executive Management

•Business Development

•Brand Engagement

•Millennial/Young Adult Marketing

•Collegiate On-Campus Activations

•Content Licensing

•Corporate Operations

•Sales

•Team Building

•International Expansion

•P&L Management and Responsibility

•ROI Analysis

•M&A

PARALLAX AGENCY LLC, New York, NY 2014-2017

Mondo.NYC, Music and technology summit and festival

Managing Director

Launch startup as Founding Director of Mondo

Oversee operations, sales and business development

Engage and manage industry standard partnerships including the City of New York, New York University, and the Recording Industry Association of America

Manage all investor relations

Develop all collateral and pitch materials

CMJ HOLDINGS CORP., New York, NY 2012-2014

New music and media venture specializing in events, digital media and branded entertainment

President; Executive Vice President

•Acted as lead sales and business development executive, managing day-to-day client and agency relationships

•Increased sponsorship revenue by 500%

•Conducted sales outreach, pitches and contract negotiations

•Developed all collateral and pitch materials

•Oversaw engagements inclusive of live events, digital content licensing and field marketing

•Responsible for all client budgets and ROI performance

•Booked artists and managed brand messaging in compliance with company/agency requirements

CMJ NETWORK INC., New York, NY 1999-2012

Iconic music brand: presenter of music festivals and publisher of music magazines transitions from analog to digital age

Chief Executive Officer

•Executive point on sale of company to Rare Medium Group, Inc. NASDAQ: RRRR

•Successfully navigated legendary music brand through seismic shifts in the music business

•Hired, trained, managed and mentored a team of over 125 professionals

•Launched new business lines including: CMJ TV, CMJ Blast, CMJ Artist Services

•Guided evolution of print publishing properties to digital content aggregation and curation

•Debuted CMJ Access integrated marketing agency

•Launched and oversaw company social media accounts

•Expanded company events to multiple markets and hundreds of music concerts

•Partnered with Rock and Roll Hall of Fame to co-produce CMJ Rock Hall Music Fest

•Managed re-acquisition of company from RRRR

EDUCATION

B.A. in Sociology, Brandeis University, Waltham, MA

CLIENTS

Apple/iTunes, Best Buy, Cadbury Schweppes/Dr. Pepper, Casio, CBS, Champion, Coca-Cola Company, Doritos, Dick Clark Communications, Droid/Motorola, Ford Motor Company, Gibson Guitars, Google, HSBC, Key Bank, JP Morgan Chase, Kaplan Test Prep, Les Paul’s Big Sound Experience, Microsoft/Xbox, MTV, New York University, Nokia, Red Bull, Rolling Stone Magazine, Sennheiser Electronics, Six Flags, Snapple Beverages, Sony Music, Spotify, Toyota, Verizon Wireless, Virgin, Vitamin Water, Wrigley/5Gum

PRESS

Quoted/appearances in/on hundreds of periodicals, websites and television and radio programs including CNN, CBS, ABC, MTV, NPR Marketplace, The New York Times, Wall St. Journal, Washington Post, Chicago Tribune, Los Angeles Times and Boston Globe.

ACADEMIC PRESENCE

Lectured at Princeton University, UCLA, University of California/San Diego, NYU, Loyola College, Brandeis University and the State Universities of New York at Stony Brook and Albany.

Speaker, interviewer, moderator and panelist at music business and technology seminars including SXSW, Billboard and Radio & Records conclaves, Digital Hollywood, CBI, the New Music Seminar, the Independent Retail Summit, Webnoize, Malcontent, CMJ Music Marathon and the Intercollegiate Broadcasting System conference.

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