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Marketing Business development Strategy development Market re

Jeddah, Makkah Province, Saudi Arabia
November 11, 2017

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Syed Raziuddin Imran

Address: Based in Saudi Arabia, willing to relocate internationally

Telephone: +966-***-***-***



Personal Details

Languages: Native Hindi and Urdu, fluent English and intermediate Arabic Date of birth: 11th June 1983

Gender: Male

Nationality: Indian

Marital status: Married with two dependents

Visa status: Transferable residency visa for Saudi Arabia Driver: Full, clean licence issued in Saudi Arabia Professional Profile

An accomplished and high-energy Senior Country Manager, specialising in business development and marketing of FMCG products in the Middle East. Confident developing innovative marketing strategies and securing new customers, as well as managing complex distributor networks. Possesses a strong record of delivering revenue growth, increasing market share and exceeding targets by implementing successful marketing campaigns and promotional activities. Recognised as a motivational leader who is able to steer geographically-dispersed teams to achieve corporate objectives. Combines excellent organisational and planning skills with a commitment to delivering results and a love of taking on new challenges. Core Skills and Competencies

Marketing Business development Strategy development

Market research and insight Business planning Distributor management

Channel management CRM Forecasting

Brand management Sales Category management

Key account management Budgeting New product development Professional Experience

Senior Country Manager 2014 - date

The Hain Celestial Group, Saudi Arabia

Defining and implementing both short- and long-term business development and marketing strategies, preparing channel business plans and developing the three-year strategic business plan

Providing strong leadership across, reporting at Head Office level and managing budget with full profit and loss accountability

Spearheading category management, including sales planning, forecasting, budgeting and implementation of sales programmes

Managing distributor operations, including sourcing and appointing new distributors and working with their sales teams and merchandisers to improve brand performance

Conducting regular market visits to evaluate category performance and monitor the implementation of distribution, pricing and promotional strategies

Establishing and maintaining robust professional relationships with key accounts and contributing to contract negotiations by carrying out groundworks and performing calculations in line with budgets

Operating on a global platform, liaising extensively with colleagues and management across the Middle East, India and Europe

Managing the inventory, in collaboration with the Supply Chain Team, to avoid out of stock situations Key achievements

Consistently achieving annual sales targets in terms of gross profit and both top- and bottom-line revenue, including exceeding targets by over 20% for the last four consecutive years

Successfully encouraging trials of a premium niche brand by developing and implementing consumer promotions, thereby increasing market share by 3%

Taking on additional brand portfolios following the acquisition of Tilda International by The Hain Celestial Group

Maintaining and increasing shelf-share within key accounts Country Manager 2012 - 2014

Tilda International, Saudi Arabia

Managing business operations and business development across Saudi Arabia, with the aim of significantly increasing profitability

Driving business growth through extensive collaboration with, and effective management of, the key local distributor

Recruiting, leading, managing, mentoring and training distributor teams, overseeing their activities at every level and coordinating ground staff to acquire local insight

Agreeing annual budgets and producing a comprehensive annual business operating plan to facilitate achievement of monthly, quarterly and annual targets

Leading strategic business planning, developing both ATL and BTL campaigns, planning events and conducting market research

Preparing monthly and quarterly business performance reports for senior management Key achievements

Achieving sales targets of $7million annually for two years running, as well as increasing market share Brand Manager 2008 - 2012

Tilda International, Saudi Arabia

Planning and implementing the annual marketing and PR plan, including liaising with agencies to develop marketing collateral in line with brand guidelines and organisational strategies

Managing the annual marketing calendar and executing activations of above-the-line and below-the-line activities, including both traditional and digital media

Leading corporate participation in key exhibitions and trade shows and overseeing sponsorship deals and brand events

Participating in new product development, including contributing to product names, packaging development and promotional strategies

Collaborating with the Sales Team to recommend go-to-market strategies, create sales projections, identify distribution channels and plan and execute new product launches

Enabling distributors to make contact with retailers, secure valuable new contracts and secure shelf space

Liaising with suppliers to customise packaging for the local market, ensuring compliance with corporate requirements and regulatory standards

Conducting in-depth consumer research to inform brand and product strategies, including analysing market data and generating reports highlighting insight into market share, trends and competition

Initiating and activating CSR campaigns, including developing special packs to benefit charities chosen by the business

Managing all financial activity, with responsibility for brand P&L and controlling marketing spend Key achievements

Developing successful new brands, attracting new customers by ensuring that the company was offering a product in every category for every consumer

Winning the external Superbrands Product of the Year award for four consecutive years, from all countries in the Gulf region

Early Career Summary

Tilda International: Senior Marketing Executive, Saudi Arabia 2007 – 2008 Tilda International: Marketing Coordinator, Saudi Arabia 2005 – 2006 National Commercial Bank: Marketing Executive, Saudi Arabia 2003 – 2005 Qualifications

MBA degree: Business Administration specialising in Marketing, Nixon University 2013 Bachelor’s degree: Mathematics, Electronics and Computers, Shadan Degree College 2003 Key I.T. Skills

Microsoft: Office applications (Word, Excel and PowerPoint) Adobe: Photoshop and Illustrator

Other: SAP, Visual Basic

References available on request

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