Digital Production, Martketing and Advertising Manager

CURRÍCULUM V ITAE

Laura Cecilia González g *******.***@*****.*** Cellphone: 11 3696

**** *******: Pte. Quintana, 115 8 C Lanús Oeste, Buenos Aires http://www.linkedin.com/in/lauragonzalez

● Personal i nformation

36 y ears o ld ( 02/07/1981) A rgentinean L iving w ith a p artner, n o k ids

● Summary

With more than 12 years of Digital Manager experience I’m currently looking for an opportunity to keep developing p rojects a nd c lients i n t he d igital s cenario. I’m a very passionate person and I like to take challenges and risks. I’m a producer, my main skill is to link client needs with the team that can enroute those needs into the solution path. I have strong communication and leadership skills, including oral presentation / trainings. I consider myself as a very organized a nd d etail o riented p erson, f ocused i n p erformance a nd s olution t hinker. What I enjoy the most at work is the possibility of interacting with multicultural and interdisciplinary teams.

● Work E xperience

Gerente Operativo de Plataformas Digitales G CBA, Minist. de Modernización, Innovación y Tecnología, ( Buenos A ires) 0 2/2017 – 0 9/2017 Accountable for Development team (PHP programmers mostly), strategic planner for Webs and Mobile application, liaison between Digital Producers and Government areas in order to achieve delivery goals. During this experience I had the opportunity of interacting with citizen needs and the way in which applications can facilitate access to government service. Some of the main apps that were launched

(and developed and next to be launched) during my position: BA Taxi (mobile), BA 147 (mobile), BA Denuncia V ial ( mobile), N oviazgos V iolentos ( Trivia W eb), B A p ortal d e t rabajo ( Web). Business U nit M anager M RM M cCann ( Buenos A ires) 1 1/2012 – 0 2/2017 Responsible for the production (banners, emails, site maintenance, applications, etc) of General Motors account ( cross B rand a nd S ervices) – U S a nd L ATAM m arkets. Direct report of a Project Manager team (25 collaborators average). In my duty as a people manager I worked v ery c lose t o H R d epartment i n t he c areer g rowth p lanning o f m y t eam i n c harge. As a second line senior management team I actively worked in the definition of production processes

(second version of Jira flow was under my management). I also lead the training and implementation of agile m ethodologies ( Scrum M aster a nd K anban). Regional Account Supervisor and Media Planner W ebAr Interactive ( Buenos Aires and Santiago de C hile) 0 8/2007 t o 0 7/2008 – 1 2/2008 t o 0 8/2012 I began working as Regional Account Executive being in charge of Nestlé México and Argentina account and Laboratorios Bagó. After 6 months impasse I returned to the agency to attend major clients as: General Motors, General Mills and Kellogg’s. I worked under ISO 9001:2000 quality management system. As Media Planner I was in charge of presenting the strategy, doing the contact with media, buying, implementing and reporting results in a regional basis (campaigns for Colombia, Chile, USA, México and Argentina). In 2010 I worked during 6 month in Santiago de Chile, working directly with General M otors.

Account D irector i nTacto ( Buenos A ires) 0 7/2008 - 1 1/2008 Account E xecutive X AGA ( Buenos A ires) 0 2/2006 – 0 7/2007 Regional P roject L ead A OC ( Barcelona - B uenos A ires) 0 6/2003 – 0 2/2006

● Education

2017 (currently studying) - Diplomatura en Gestión de Redes Sociales y Contenido Digital C entro de Educación a D istancia L oopian - a creditado p or l a U niversidad B enito J uárez d e M éxico 2017 (currently studying) - Diplomatura en Relaciones Públicas, Imagen Corporativa y Comunicación Institucional U niversidad T ecnológica N acional ( UTN) B uenos A ires ( Centro d e e -Learning) 2017 - C ourse o f “ Google A dwords y P osicionamiento e n G oogle” C apacitarte U BA 2016 - C ertificación I nternacional e n L iderazgo y G estión d e E quipos U niversidad d e B arcelona 2007/2009 and 2014/2015 Marketing, Bachelor (50% / on hold. Planning to resume in March 2018) Universidad d e P alermo

● Languages a nd I nformatics

Inglés (C1 – fluent in verbal and written communications) P ortugués (Nível 2- Casa do Brasil) Catalán ( Billingual)

Microsoft O ffice, S VN, J ira, O pen A ir

● Other i nterests

Agile M ethodologies

Coaching

Leadership a nd W ork i n t eam.

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