JAMES BRIT BYRNES

** ****** ***, *******, *** York 10920

845-***-**** ac28oa@r.postjobfree.com

EXPERIENCE:

Unitronics Systems, Inc, Fort Lee, NJ 10/2016 - Present

Marketing and Communications Manager

Created marketing strategies and goals for different customer demographics.

Directed search engine optimization program, working with outside agency to research and choose keywords for organic searches. Generated and managed Google AdWords campaigns for paid searches increasing conversion rates 40 percent.

Managed and created content for all social media platforms; Facebook, Twitter, LinkedIn, Google+, and YouTube, while exceeding all stated goals for platform interactions by at least 25 percent.

Main contributor to development and design of new company website and solely responsible for new content and updates to site.

Created and distributed all email correspondences. Managed and cleaned contacts and groups for more effective distribution, increasing open rates by 5 percent.

Responsible as Salesforce administrator for managing accounts and contacts, cleaning database of duplicates and importing new contacts, creating and running reports, making new fields and sections, and exporting and re-importing to the email database.

Design or assist in creation of ads, trade show displays, web graphics, and brochures.

National Action Council for Minorities in Engineering, Inc., White Plains, NY 4/2013 – 10/2016

Manager, Marketing and Communications

Managed all marketing projects, setting production schedules, hiring outside agencies, and coordinating timelines with other departments and organizations.

Achieved all targets for website visits, social media (Twitter, Facebook, and LinkedIn), and publication downloads as set by executive committee.

Developed and managed marketing plans for consumer outreach, events, fundraising, and strategic goals.

Created marketing collateral, social media and web content, press releases, and work with designers on layouts and the production of all printed materials, as well as preparing and proofing all communications for release and print.

Designed, wrote, and scheduled all email campaigns and surveys. Through tracking and analysis achieved a 10 percent increase in open rates.

Responsible for website redesigns, updates, SEO, and for the hiring of web developers resulting in an 41 percent increase in website visitors year-over-year.

Created brand guidelines and maintained the integrity of the organization’s brand.

Supervised interns in social media updates and database maintenance.

Pepsi Beverages Company, Somers, NY 9/2012 - 1/2013

Associate Marketing/Brand Development Manager - Contractor

Launched and integrated product innovations and specialty packaging into marketing and distribution systems; create launch communications and selling materials.

Developed and communicated period pricing programs and sales incentives, as well as specialized blitz programs.

Oversaw national dedicated sales rep programs including strategy and incentive programming.

Responsible for running IRI and in-house data sourcing on a periodic basis for analysis and trend evaluation, and bringing the data into Excel and then eventually PowerPoint for presentations.

Develop merchandising standards and brand flow/shelf-set guidelines.

Network Brokerage of Westchester/ K. Jennings Group, White Plains, NY 9/2011 - 7/2012

Marketing Director / Sales Coordinator - Contractor

Identified, developed, and evaluated marketing strategies and tracked financial progress of all campaigns.

Managed all aspects of email, direct mail, web, and SMS marketing.

Set and managed budgets and reported and evaluated return of investments.

Managed and coordinated databases, sales representatives, and outside vendors.

Responsible for digital content management and SEO on all of company’s websites.

Managed all social media – Facebook, Twitter, LinkedIn, and Google+ for all four of the company’s divisions, doubling the amount of followers.

Created, designed, or wrote all marketing collateral and promotions.

Bogen Communications Inc., Ramsey, NJ 10/2000 - 4/2009

Marketing Coordinator/ Web Administrator

Managed web environment including design, creation, and lead generation.

Designed, created, and edited brochures, spec sheets, manuals, case studies, and press releases.

Planned and coordinated all e-mail marketing programs.

Responsible for all aspects of search engine optimization.

Coordinated with sales reps, training personnel, and distributors on promotional and training events.

Maintained and edited customer databases and status reports using Salesforce.com.

Planned, organized, and attended industry trade shows.

Professional Graphics Systems & Services, Inc., Elmsford, NY 4/1997 - 10/2000

Marketing Director

Created and implemented all marketing budgets, programs and strategies for seven offices.

Coordinated and oversaw product launches.

Organized, attended, and supervised all trade shows, seminars, and public relation events for all offices.

Oversaw all marketing co-op programs, resulting in the reimbursement of 89% of all marketing dollars.

Updated and maintained company web site and all databases.

Designed direct mailers, catalogs, brochures, and periodical advertising.

EDUCATION:

Pace University, Pleasantville, NY

Major: Management, B.B.A.

Rockland Community College, Suffern, NY

Major: Business Administration, A.A.S.

COMPUTER SKILLS & ADDITIONAL TRAINING:

Proficient in Microsoft Office, Salesforce, Photoshop, InDesign, Illustrator, Google Analytics and AdWords, WordPress, HTML, Constant Contact, iContact, Mac OS, and Windows.

Dreamweaver training completed at Rockland Computer Training Center.

Desktop Publishing Certificate awarded from St. Thomas Aquinas College.

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