ABBY CYRILE

**** ****** ******* **** **

Minneapolis, MN, 55421

612-***-****

ac2830@r.postjobfree.com

Professional Experience

Marketing Representative

August 2013 – Present

Independent Contractor, Staffing Agencies & Brands, Minneapolis, MN and surrounding areas

Educate consumers at retail about products

Demonstrate products and how they work for consumers

Schedule demonstrations and tastings for various brands

Worked with brands such as High Brew Coffee, Rex Goliath Wine, Wal-Mart Grand Opening Team, Target, Samsung, and many more.

District Marketing Manager

September 2010 – May 2013

Glaceau / The Coca-Cola Company, Minneapolis, MN

Procure, plan and utilize local sampling opportunities and events

Supervised promotional team throughout all stages of marketing

Bring vitaminwater national programs to life in-market

Worked with local media on ad campaigns, social media and bloggers

Created successful marketing strategies and monitored them through all phases.

Maintained professional relationships with local partners and advertisers

Managed and reported regional budgets vs. goals – T & E spends, number of samples, event costs,etc

work wih bottler system to establish effeciencies and keep them abreast of all marketing activity

Market Manager

March 2010 – August 2010

Team Enterprises / American Honey Bourbon, Minneapolis, MN

Raise consumer awareness of American Honey

Reinforce the Wild Turkey Bourbon brand strategy

Recruit spokes models, hire and train

Consult with sales staff to develop new or additional accounts

Sell-in program to venues that fit our criteria

Build relationships with all accounts in area

Manage inventory and insure accounts are stocked with product

Marketing Representative

September 2009 - March 2010

Vitacoco, Minneapolis, MN

Launched a sampling program in the twin cities for Vitacoco

Conducted product demos at key accounts and events

Built relationships with all accounts and local distribution center

Sustained and built strong sales support for all accounts

Sold product into new accounts as well as more varieties into existing accounts

Developed Co-op and Lunds/Byerly’s business through account management

Marketing Representative

May 2009 – December 2009

KIND Healthy Snacks / Peaceworks, Minneapolis, MN

Launched strategic grassroots marketing campaign for KIND bars

Conducted product demos at over 45 accounts biweekly

Planned key events with influential attendees

Built relationships with all accounts in area and Wisconsin

Designed promotional ads and flyers

Sustained and built strong sales support for all accounts

Sold product into new accounts as well as more varieties into existing accounts

Developed Whole Food and Co-op business through account management

Area Marketing Manager

February 2006 to October 2008

Glaceau (Vitaminenergy/Vitaminwater/Smartwater), Minneapolis, MN

Launched new product line using several marketing strategies

Planned key events and provided staff for each event

Supervised promotional team throughout all stages of marketing

Designed promotional ads and saw them through submission stage

Worked with local media on ad campaigns

Created successful marketing strategies and monitored them through all phases.

Maintained professional relationships with local promoters and advertisers

Market Manager

June 2004 to January 2006

GMR Marketing (Marlboro Bar Program), Minneapolis and Seattle, WA, MN

Interviewed, hired and trained merchandisers

Planned effective events and strategic scheduling

Managed promotional events at multiple venues

Maintained professional relationships with venue owners

Profiled and contracted new venues

Inventoried and reconciled giveaways

Trained Team Managers in other markets

Service Manager / Booking Agent

March 2000 to June 2004

First Avenue / Developing Arts and Music Foundation, Minneapolis, MN

Managed and trained 150 service employees

Processed payroll and other sensitive HR materials

Accounted for over $40,000 cash funds daily

Programmed and maintained POS equipment

Sustained an enjoyable environment for all patrons

Education

Fridley High School Diploma 1998

Minneapolis Community And Technical College

Transfer Program Current - 2018

Print Media Certificate 2010

Graphics Core Certificate 2011

Special Skills

Computer: Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, social media expert, Facebook, Twitter, Pinterest, Hootsuite, Foursquare, Instagram, and the composition of posts in the relevant brand voice.

Design: Photography, fashion design, graphic design, and interior space design for specific events and brands

Active: I enjoy surfing, longboarding, snowboarding, skimboarding, and biking

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