DIGITAL MARKETING SPECIALIST

+1-610-***-****

ac27e3@r.postjobfree.com

Philadelphia, PA

emilysaracohen.com

Marketing expert who’s passionate about all aspects of brand marketing including copy writing, brand management, and design. Solid research ability coupled with a thorough understanding of Google & Bing Search, Blogging, Content Strategy & Social Media. Intermediate web development and design capabilities in Wordpress, Wix, and Adobe Creative Suite. Excellent verbal and written communication, which translates to strong leadership skills. Friendly and outgoing personality ideal for teamwork. Reliability and commitment earns coworker’s respect and trust. Ability to listen and absorb new concepts quickly and apply them to assignments with autonomy. DIGITAL MARKETING SPECIALIST

Push10 Branding Agency 2017 - Current

Develops and executes digital branding strategies for both Push10 and clients to generate leads, promote awareness, and streamline brand mission, messaging and direction.

• In charge of all internal digital marketing including email marketing, blog content and social media, SEO, and other paid digital marketing channels.

• Generates new business opportunities by attending networking events, and creating relationships via email marketing and other digital channels.

• Created all processes, proposals, and deliverables for digital marketing strategy services including SEO, Email Marketing, Digital Strategy & Web Optimization.

• Led digital marketing strategy that resulted in 81%+ in online sales for Love Beets. DIGITAL TESTING AND OPTIMIZATION ASSISTANT

QVC 2016 - 2017

Worked on international Testing & Optimizations Team to research, design, execute, measure, and report the results of A/B tests on digital platforms including eCommerce web and mobile apps for a $2.4 billion company.

• Set up, executed, and managed test experience within Monetate testing platform that helped save or make the company over $200K.

• Cross-functional collaboration with QA, IT, Content Development and Analytics teams to ensure tests delivered measurable and actionable insights by understanding business objectives and translating those into a meaningful test design.

• Translated Tableu test data into digestible results and actionable insights that were presented to VP & Executive leadership teams.

• Team lead for all US eMarketing and Optimization requests, from point of intake to test launch to results share out, communicating results in a relatable way to various department VPs and Directors.

• Closely monitored retail market trends and performed competitive analysis to inspire test ideas and technology innovation for QVC.com and the QVC app. PAID SEARCH ASSOCIATE

Razorfish Health 2015 - 2016

Strategized, built and maintained digital marketing accounts to refine brand language, promote product launches, and create awareness for five OTC brands.

• Pioneered successful digital strategy for Lactaid’s holiday season, including leading the development & curation of a holiday specific landing page, resulting in 115% more site traffic.

• Created and executed marketing strategy to rebrand and relaunch Rhinocort OTC.

• Drove mobile app downloads to promote mobile app refresh for Zyrtec AllergyCast App.

• Member of an award-winning team recognized for innovative work in Digital Healthcare. Strategic Thinker

Problem Solver

Market Researcher

Reliable

Management

Self-Motivated

Team Building

Works Creatively

Time Management

Easy-Going

Takes Initiative

Leadership

EMILY COHEN

PROFILE

PROFESSIONAL EXPERIENCE

SKILLS

BACHELORS/

COMMUNICATION

University of Maryland

2009 - 2013

EDUCATION

// PROFESSIONAL

/emily-sara-cohen

DIGITAL ADVERTISING COORDINATOR

Resolution Media 2014 - 2015

Mastered Search Engine Management (SEM) including copy writing, ad campaign design, bid management, keyword research, and budget management, while gaining a deep understanding of the digital advertising industry and its impact on the success of a business.

• Managed the paid ad campaigns of six clients in the banking, retail, and hospitality industries, to achieve business goals and promote brand awareness through analyzing audience behavior, finding patterns in ad performance, and keeping up with client requests.

• Created PPC campaigns to support multiple rebranding and renaming of Synchrony bank - from GE Capital Retail Bank to MyOptimizerPlus to Synchrony.

• Appointed lead on Bi-Weekly Collaborative Position meetings where I was responsible for organizing meetings, researching and creating relevant lesson plans, and presenting said lesson plans through PowerPoint presentations, worksheets and other resources. STORE SUPERVISOR & BRAND AMBASSADOR

Kate Spade 2013 - 2014

Developed leadership, retail management, effective verbal communication, interpersonal and organizational skills while successfully building managing two new stores for an up and coming brand.

• Led day-to-day operations of the store such as inventory organization, monitoring and reporting daily sales data and trends, and money management.

• Assisted visual merchandising of the store through analyzing store sales trends and personal understanding of our specific clientele.

Paid & Organic Search

Consumer Data Analysis

Brand Marketing Strategy

Competitive Analysis

Industry Research

Freelance Consulting

Proficient in:

Microsoft Office & Excel

Adobe Creative Suite

Google Analytics Suite

PROFESSIONAL EXPERIENCE (CONTINUED)

INTERESTS

BUYING TEAM INTERNSHIP

Bluemercury Summer 2011

Developed exemplary customer service, organization and prioritization skills and solid communication skills when dealing with customers, managers and suppliers.

• Assisted buying team in the purchasing and distribution of products specific to the needs of each stores specific customers.

• Product management including testing products of new clients, keeping up with new product releases from distributors, and ensuring sufficient inventory for 42 stores. CERTIFICATES

Cooking & Dining

Health & Fitness

Fashion & Beauty

Travel

Art & Design

Board Games

// GOOGLE ADWORDS

DIGITAL MARKETING SPECIALIST

EMILY COHEN

SKILLS

// TECHNICAL

// BING ADS

// AGILE CERTIFIED SCRUM

MASTER

FREELANCE MARKETING CONSULTANT

Coast to Coast Concepts 2014 – Current

Ongoing freelance work including branding, logo design and content marketing items such as sales presentations, informational one-sheeters and email marketing templates for 3 separate branches of business.

• Crafted digital marketing strategy, along with custom digital content that drove over $150K worth of new business for emerging mobile marketing branch. PROJECT MANAGER – ECOMMERCE (CONTRACTED)

WXYZ Winter 2013

Worked as a contracted ecommerce project manager for WXYZ, a luxury jewelry brand based in Brooklyn, NY.

• Helped to build infrastructure for our sales data management systems by visiting showrooms, managing product inventory and keeping stock up-to-date on Shopify store.

• Assisted in marketing plans, editorial layouts for catalog and print advertisements, events, partnerships, and other business ventures.

Contact this candidate