Donald Thomas

***** ********** *****

Penn Valley, CA 95946

Phone: 508-***-****

E-mail: ac275n@r.postjobfree.com

Summary

I am a Senior Product Management professional with a successful record in managing the development and marketing of hardware/software products to a broad range of global markets. I have a solid background in product management, cross-functional team management, product portfolio management, product commercialization, strategic and tactical marketing, product positioning and branding, marketing communications, sales channel and customer support, strategic alliances and business management. I am known for the creation of innovative strategies and the achievement of goals within technology driven organizations.

Goal

I am seeking to leverage my skills and strengths to implement a product strategy that achieves financial and market goals for a company with innovative products and services.

Experience

January 2017 - Present

Consultant

Marketing & Product Management

I am a Senior Marketing and Product Management professional consulting to companies ranging from start-ups to mature businesses. Consulting clients include a Silicon Valley spherical camera start-up company, a UK Marketing Events/Trade Show company and a Silicon Valley Advertising Agency to name a few.

Wrote business and marketing plan and performed product/price reviews for feasibility, market position and launch (go to market and life cycle management) for a new imaging/data hardware/software company.

Created formal business plans and strategic and tactical marketing plans for an Events/Trade Show company restructure.

Provided market/growth analysis for regional market entry.

June 2015 – January 2017

Telestream – Nevada City, CA

Product Manager – Enterprise Products

I was responsible for the development and marketing of a portfolio of file-based enterprise-class hardware/software transcoding and streaming systems for industrial and entertainment markets.

Identified key customer and requirements for the PRD.

Developed and executed the hardware platform product road map and managed life cycle.

Coordinated software Product Management, Engineering and QA team requirements.

Crafted go to market deliverables for hardware/software products in my portfolio.

Supported global marketing and sales efforts that included customer and trade show presentations in Europe and North America.

Managed 3rd party integrated products.

Partnered with Operations for bringing up a new Contract Manufacturer.

Drove global product certification process.

June 2014 – June 2015

Sentonics – CA (Start-up Company)

Vice President of Marketing

Developed and implemented business, marketing, sales channel and product development plans for analytical imaging hardware/software products.

Created and executed the strategic marketing plan.

Conducted market research, created the PRD, managed technology acquisition, set product price and positioning.

Drove tactical marketing (branding, messaging, presentations, trade shows, collateral, etc.).

Owned the product portfolio (road map) and marketing business plan.

Created direct, distributor and VAR sales channels management plan.

October 2013 – June 2014

Forza Imaging – Pasadena, CA

General Manager – Industrial Imaging Division (Business was being sold)

Establish and document the product development, marketing, manufacturing and life cycle management processes for the Forza Imaging analytical imaging hardware/software business.

Streamline product management process.

Develop PRDs, product feature prioritization and product road map.

Create internal marketing and digital Marcom internet and social media plans.

Manage teams for optimum development milestones.

Manage customer beta test of software/hardware products and system.

Establish sales channel and customer support system.

Set product price and positioning.

Documented budgets, forecasts, build plans and product lifecycle model.

Defined certification and environmental test requirements.

Prepare business plan for the sale of the company and transfer of technology plan.

February 2013 – September 2013

Cobalt Digital – Champaign, IL

Consultant – Business, Marketing and Business Strategy

Develop and implement business, marketing and product development plans for a variety of video hardware/software products.

Established new PRD and product development process for software/hardware products.

Did market trend and workflow analysis to provide recommendations for the short term and near future product roadmap.

Streamlined go to market process.

Recommended a number of business structure improvements to better manage product manufacturing flow, inventory accuracy and faster customer delivery times.

Established a form of Agile/Scrum to better manage product development process.

June 2004 – January 2013

Grass Valley USA, LLC – Nevada City, CA

Marketing Product Manager – Video Infrastructure and Switcher Products

Develop and implement business, marketing, sales support and product development plans for a variety of live broadcast transcoding, scaling, transport, routing and switching video products.

Managed new product development process from concept to PRD through life cycle for branded and OEM software/hardware products.

Provided global sales channel support (product launch, literature, demo and show support).

Manage market and workflow analysis to set product road map.

Worked on the Agile/Scrum team to drive product development process.

Managed product portfolio marketing and push to Marcom for digital marketing programs.

Tracked industries and competitors to determine future video product and technology trends (anticipate technology/product and market opportunities).

Drive cross business unit projects for leading edge video technology and innovation.

Provide market feedback on customer UI/UX on mixed software/hardware products.

August 2001 – June 2004

Business & Marketing Consultant – Mansfield, MA

I provided business and marketing consulting to start-ups and company executives. I helped create a multi-national high-speed scientific, automotive, military, industrial and analytical imaging start-up company, turned around a capital goods semiconductor company and brought social media to a Silicon Valley Advertising Agency to name a few.

Reviewed businesses structure and position for turn-around or funding.

Created formal business plans, strategic and tactical marketing and branding programs.

Performed product/price reviews for feasibility, market position and launch (go to market and life cycle management).

Provided investor/analyst presentation support.

Brought the world’s smallest high-speed battery powered industrial camera to market.

May 1997 – July 2001

Redlake Imaging Corporation - Morgan Hill, CA / San Diego, CA

Vice President of Marketing & Product Development

I was a member of the start-up management team for a leading manufacturer of advanced high-speed automotive, military, scientific and industrial analytical imaging hardware/software products for scientific and industrial imaging applications.

Established, staffed and managed the marketing team for this fast-growing company.

Created and executed the global go to market communications plan.

Tracked marketing metrics for effectiveness and performance.

Developed and implemented PRDs for new and emerging imaging technologies, products and markets.

Managed market research and set product road map for global markets.

Managed new product development process for branded and OEM products.

Increased market share to over 50% in 2 years.

Redlake was the12th fastest growing privately held company in Silicon Valley in 1999 when

it was acquired by Roper Industries.

Managed the marketing and communications for the merger of Redlake Imaging and Eastman Kodak MASD.

March 1995 – May 1997

Cognex Corporation – Natick, MA

Marketing Product Manager – Machine Vision Systems

I managed desk top end user industrial hardware/software products for machine vision recognition, robotic guidance and inspection products.

I managed product development for end user product portfolios that substantially contributed to the growth of the company.

Tracked industries and competitors to determine future product and technology trends (anticipate technology/product opportunities) and documented in PRDs and the road map.

Managed cross-functional hardware and software engineering teams.

Implemented and managed successful marketing lead generation and tracking programs.

Provided global sales support (consultative management to sales staff and customer relationship management for prospects and customers).

August 1992- March 1995

Eastman Kodak- Scientific Imaging Systems - New Haven, CT

Marketing & Sales Channel Manager

Developed and implemented marketing and sales strategies that tripled the size of the sales and distribution channel for scientific, life science and analytical markets.

Expanded sales channel (66%) creating global exposure for the product lines.

Developed and executed a global marketing communications and sales support strategy.

Aligned marketing, sales and product development activities to facilitate rapid growth.

Successfully branded and launched several new advanced imaging products per year.

Consulted to imaging and software staff on product development.

Education: MBA Anna Maria College, Paxton, MA (Business & Marketing)

BS Emerson College, Boston, MA (Mass Communications)

Course Massachusetts Institute of Technology – Transfer of Technology

Course Solution Selling Methodology

Course Agile Project Management

Affiliation: Massachusetts Institute of Technology - Edgerton Center Industry Advisor

I advise the MIT Edgerton Center staff on the professional series course on high-speed industrial imaging that is held every June at MIT (course 6.51s). I consult on the marketing of the course and the technology used in analytical scientific, industrial research, design and test applications.

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