Sales Manager

DDAANNIIEELL AA.. WWAATTSSOONN

**** *** *** ******* ****, Smyrna, Tennessee 37167 615-***-**** ac275l@r.postjobfree.com pg. 1

VVIICCEE PPRREESSIIDDEENNTT// DDIIRREECCTTOORR OOFF SSAALLEESS /RREEGGIIOONNAALL SSAALLEESS MMAANNAAGGEERR QQuuaalliiffiiccaattiioonnss PPrrooffiillee

Seasoned, performance-focused, and results-driven professional with wide-ranging experience in consumer product sales in National Account, Hardware, Automotive, Farm Store, Hearth and Patio, Industrial, and Pool and Spa Channels. Offer proven success in attaining strong results toward overall operational efficiency by working tirelessly to lower transaction costs. Possess adeptness in capitalizing on diversified revenues and resources, sales planning, and profit growth. Demonstrate strong commitment to building long-term productive relationships with diverse individuals; equipped with exceptional leadership and communication skills. Exhibit proficiency in utilizing Microsoft Office Suite (Outlook, Work, Excel, and PowerPoint). AArreeaass ooff EExxppeerrttiissee

Business Development

Sales Operations Management

Strategy Development and Implementation

Strategic Account Management

Channel Management

New Product Launch

PPrrooffeessssiioonnaall EExxppeerriieennccee

Consult Echelon• Nashville, Tennessee

President/Owner May 2017–Present

Consult with Manufacturers in the BBQ Grill, Smoker, and Outdoor Cooking Industry

Stay abreast of Industry Trends and Optics with an eye out for new or innovative BBQ features and products

Work with other manufacturers in the Hardware, Farm and AG, and Sporting Goods Markets to develop new business

Major Contributions:

Received a 50 store test with Tractor Supply Company Dansons/Louisiana Grill/Pitboss • Edmonton, AB, Canada Director of Sales 2014–2017

Provide leadership to the assigned team responsible for expanding the hardware channel

Obtain and enhance corporate marketing and overall image by applying strategic high-quality marketing strategies and materials

Major Contributions:

Fully managed and augmented key accounts, such as Orgill (+$1M), Ace(+$250K), Do It Best(+$300K), and Tractor Supply(+$1M) to educate and maintain business process in the channel

Successfully acquired more than 800 stores worth of new business at the latest Tractor Supply line review by placing a Pitboss Pellet Grill, pellet fuel, and seasonings worth $1M annually combined

Grew regional business with Empire Distributing(+$500K), Hayward Distributing(+$200K), Southern States(+$150K), House Hasson(+$100K), Horizon Inc(+$70K), Wallace Hardware(+$25K), Florida Hardware(+$75K), and HDW/Handy Hardware(+$100K) Valley Industries/EFCO • Paynesville, MN, USA

Key Account Manager 2013–2014

Played a significant role as original equipment (OE) supplier responsible for direct selling to retail accounts and Distributors

Grew Orgill’s business by over $700K in year one

Worked to put EFCO Power Equipment in the Hardware Channel and grow Valley Industries’ presence in the Hardware Channel and at Tractor Supply.

DDAANNIIEELL AA.. WWAATTSSOONN

8477 Paw Paw Springs Road, Smyrna, Tennessee 37167 615-***-**** ac275l@r.postjobfree.com pg. 2

Erickson Manufacturing • Chatham, ON, Canada

Director of Sales 2009–2013

Held accountability in driving sales growth of hardware and automotive channels throughout regional and national accounts

Steered strategic effort in business development of high quality sales representative network by utilizing current network and training initiatives

Communicated directly with the company’s president and chief executive officer (CEO) Major Contributions:

Fostered and maintained professional relationships with all key accounts and new accounts, while handling additional accounts, including Pep Boys, The Home Depot, Monroe Hardware, Wallace Hardware, Blish Mize Hardware, AutoZone, and Camping World

Successfully increased all accounts by more than $8M in four years

Spearheaded the growth and development of the company’s largest account The Tractor Supply Company

Brought significant increase in account from $7M to more than $12M in three years and in recapturing SKU losses

Positioned the company toward hardware channel through obtainment of membership to Distribution America, PRO Group, and ValTest

Keeper Corporation • North Windham, CT, USA

Eastern Regional Sales Manager 2003–2008

Assumed full accountability in overseeing key accounts, including Tractor Supply, Keystone Automotive, Auto Zone, Orgill, and Pep Boys, as well as regional accounts, such as Distribution America, The PRO Group, and Val-Test members

Built top-performing sales representative/distributor network while facilitating training initiatives Major Contributions:

Received the following team awards and recognition for demonstrating exceptional work performance and applying industry expertise:

“Vendor of the Year” Honors for Distribution American in Executive Management Conferences in 2005 and 2008

“Vendor of the Year” Award for PRO Group in 2004 and 2007 EEaarrlliieerr CCaarreeeerr

UnionTools, Inc. • Columbus, OH, USA (1998–2003)

National Accounts Manager

District Manager

Territory Manager

EEdduuccaattiioonn

Bachelor of Arts in Economics

University of Georgia • Athens, GA

PPrrooffeessssiioonnaall DDeevveellooppmmeenntt

Continuing Education Credit: Principles of Professional Selling American Management Association 2005 Continuing Education Credit: The Art of Effective Negotiating Karrass Seminars 2004

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