CREATIVE EXPERIENCE

Accomplished, hands-on, creative professional with proven experience in developing integrated marketing solutions, with strategic positioning, visual & verbal concept development, and shepherding across print, video, web, mobile and social media. Visionary leader with ability to fly solo or assemble cross-functional teams of top talent as well as helping clients to build and manage their brand. Art Director

NACSCORP

November 2012 – Present

• Lead visual and designer of print and mobile experiences with a focus on promoting merchandising concepts for partners as well as new book title lists for our main publishers.

• Creative direction and design for NACSCORP website and e-mail marketing campaigns for concessions and general merchandise brands.

• Partner with other in house departments in order to get the best possible designs delivered on time and on budget.

• Research trends, and work closely with the copywriter and merchandising team on new and fresh concepts/techniques.

Project range includes: Trade show booth designs, direct-mail, advertising, campaign development, annual reports, print collateral, invitations, quarterly publications, e-blasts and newsletters, web and social media graphics, web logos, e-mail marketing campaigns for lifestyle brands. Partial list of partners: RadioShack, Boots Beauty Supplies, Barnes & Noble, Bazic School Supplies, Wonderful Pistachios and Clif Bars.

Freelance Art Director/ Designer

Clutch Gear llc/ Freelance

January 2009 – December 2012

• Develop and presented proposals for design work to ad agency’s small business owners and company managerial staff for projects ranging from website design, exhibit materials and marketing collateral, to complete branding and identity overhauls.

• Responsibilities include creative consulting, conceptualization and execution of design, resolving projects to client’s satisfaction, accurate billing and payment collection, and assistance in the printing process. Maintain and sustains long-term client relationships through continued web support and easy accessibility for rush projects.

Partial list of clients: R-Solutions, American Greetings, Southeast Metals, FREE Times and The Cleveland Indians.

Executive Creative/ Marketing Mgr.

Phantom Fireworks

January 2008 – January 2009

• Recruited to penetrate new markets and current retail channels for $85M outdoor market through strategic planning, competitive analysis, product concepts, packaging, pricing, advertising, collateral, promotions, trade shows, and communications.

• Led a 12-person staff and worked with external agencies to develop products and promotions, analyze sales, produced and managed trade shows as well as purchase media, provide creative services, and conduct public relations.

Travis Short

772-***-****

ac26o8@r.postjobfree.com

https://tsportfolio.allyou.net

• Developed and designed a comprehensive corporate brand guide. The brand guidelines and standards I set are still being used to this day by the Phantom corporate headquarters. Biggest accomplishment during my tenure was to have a video shot for all the major fireworks products. Once edited we placed onto a loop prominently displayed on a 60 inch monitor. The result was amazing. Feedback from the owners/managers of the 53 retail stores we’re very positive. For the first time customers were actually able to see the firework display before purchasing. By taking the guessing work out of what they were purchasing made it easier to justify some of the more expensive displays. This tool was a major contributor to bumping sales over 40% in years past. Advertising/ Art Director

Sedlak Interiors

March 2003 – March 2008

• Direct public relations, product marketing, marketing communications, promotional events, company web site, advertising, and sales team support.

• Develop and present ad hoc reports at quarterly/annual staff meetings. Controlled a one million dollar advertising budget. Report to President & CEO.

• Spearhead a plan to establish an in-house agency.

• Managed press coverage, celebrity outreach, and special promotional activities.

• Development and delivery of media kits for customer sales team, corporate sales team. Partial list of vendors: Ralph Lauren, Stickley, Century, Craftmaster and Durham Furniture. Art Director/ Account Executive

AGS Creative Group

January 2002 – January 2003

Responsible for providing web site visual style, userface interaction and online marketing design as well as print collateral and trade show graphics for successful online business resource web site. This includes web page UI and typographic layout, spot graphics and illustration.

• Supervisory role included managing team with art direction, critique and work-flow management.

• Provided Visual Design (layout, look and feel) for entire site redesign.

• Researched and analyzed creative campaign goals, assuring that the company's image strongly reflects current industry standards and trends.

• Working with project management to determine milestones and deliverables, assessing creative needs and coordination of production resources.

• Initialized and solidified company’s visual image by providing strong creative solutions, concepts and design in both on and offline marketing devices.

Partial list of clients: American Greetings, Akron Zoo, The Rock-n-Roll Hall of Fame, The Football Hall of Fame and AM Recording Studios. Production Artist to Art Director

ADPRO

January 1995 – January 2002

This was my first creative position. I was hired as a production artist and after 4 years was promoted to the company’s primary Art Director.

• Responsibilities included: designing, writing, directing and producing high-end brochures, magazine ads, newspaper ads, point-of-purchase displays, board game layouts, CD designs, product packaging, radio spots, story boards, and direct-mail pieces. SAMPLES https://tsportfolio.allyou.net

ACADEMIC PROFILE

CORE COMPETENCIES

SKILLS & EXPERTISE

• Worked in conjunction with various photographers, copywriters, account coordinators, account executives, illustrators and freelance graphic designers to complete projects.

• Held accountable for supervising Adpro designers and freelancers, meeting day-to-day with account coordinators to meet both short and long-term deadlines. Partial list of clients: Levi's, Hugo Boss, Sears Optical and Dental, Pearl Vision, ICI Deluxe Paints, General Mills, Sherwin Williams, Dillard's Department Stores, Cleveland Browns and the Cleveland Indians.

93-95 Ohio University - Graphic Design

90-93 Pittsburgh School of Fine Art - Visual Communications

• Excellent communication skills

• Proven leadership skills

• Analytical thinker

• Dedicated employee

• Ethical and honest

• Success driven

• Entrepreneurial spirit

Art Direction, Graphic Design, Web Design, Visual Design, User Experience Design, E-commerce Design, Interaction Design, Mobile Design, Mobile App Design, Information Architecture, Email Marketing, Print Collateral Design, Package Design, Publication Design, Brand Identity, Photo Art Direction, Project Management, Talent Acquisition, Last But Not Least Team Leadership.

Contact this candidate