Marketing Sales
Resume:
First name:
Last name:
Sex:
In Marketing:
Education:
Lusine
Minasyan
Female
From 2007 to Present
M.B.A.
Skype
Phone
Lusineminasyan
*************@*****.***
Key qualifications:
Digital Marketing
Search Engine Optimization
Social Media Marketing
Copywriting
Business Plan Development
Marketing Plan Development including digital strategy
Business Strategy Development with Latest IT Innovations.
Sales Trainings
Sales Analysis and forecasts
Analysis of Financial statements
Market Analysis
Web Effectiveness Analysis
Education:
American University of Armenia
2005- 2007
Master of Business Administration
Master Degree in Business Administration, Marketing and Management
University Accreditation: Accredited by the WASC Senior College and University Commission, 985 Atlantic Avenue, #100, Alameda, CA 94501, 510-***-****
Yerevan State University of Economics
1999-2004
World Economics, Economist
Language Skills: (5=excellent, 1=basic)
Language
Reading
Speaking
Writing
English
5
5
5
Russian
5
5
5
Armenian
5
5
5
Work Experience:
Company:
Position:
Location:
Date:
Shen NGO
Marketing Expert
Yerevan/Armenia
02/2017 to present
www.shen.am
Economic development programs in regions of Armenia
Part time
Description
Preparation of a training program on “Marketing of agricultural products” and conduction of trainings for the board members and presidents of the beneficiary cooperatives in building marketing and business development capacities for them;
Provision of trainings on positioning, communications and other marketing issues with the most effective methods and tools, particularly for marketing of product innovations and services new for the local markets;
Studying operations of the targeted cooperatives to understand and analyze their marketing needs;
Presentation of the Market Research results and recommendations conducted by the Professional Research Company to the cooperatives;
Introduction of marketing strategies according to the objectives and opportunities of cooperatives as well as the recommendations of the Market Research;
Discussing the marketing activities of the cooperatives and analyzing the results;
Writing analytical reports with recommendations for the project management;
Perform other related duties as assigned.
Company:
Position:
Location:
Date:
Technoresource LLC
Marketing Analyst
Moscow/Russia
07/2015 09/2016
www.kraski.ru
import and distribution of constructional materials
Description
• Market research and improvements in Strategy
• Regular analysis of indicators for the portfolio of the brand
• Competitor Analysis of prices, Monitoring of sales, inventory control
• Implementation of promotional activities, assessment of their effectiveness
• Negotiations with the European suppliers on emerging operational issues
• Inventory Analysis and control, procurement planning (ABC - XYZ analysis)
• Analysis of clients ( RFM Analysis)
• Work with the assortment matrix, grouping product range, drawing up orders based on sales data
Company:
Position:
Location:
Date:
Koska Group
Marketing consultant
Yerevan/Armenia
06/2013 – 09/2013
Description
• Develop a marketing plan and web promotion strategy.
• Brand image development and promotion.
• Organization of marketing activities & implementation of Web Promotion.
• Further development and adaptation of promotional material for the market.
• E mail marketing and SEO with many Web strategies
Company:
Position:
Location:
Date:
Natfood LLC
Marketing consultant
Yerevan/Armenia
12/ 2012 03/ 2013
Production of meat products
Description
• Media planning and budgeting
• Brand image development and promotion
• Advertising materials development for the market;
• Online Marketing Strategy and SEO
• Organization and control of BTL promotional activities;
• Inventory analysis and control, production planning (ABC - XYZ analysis)
• Web site development and update and Copywriting.
Company:
Position:
Location:
Date:
Atenk LLC
Marketing specialist
Yerevan/Armenia
04/2012- 11/2012
Production of meat products
Description
• Marketing plan development & Market research
• Planning and management of product assortment
• Defining the parameters of the market
• Implementing sales trainings for the staff
• Online marketing strategy and CEO
• Inventory analysis and control, production planning (ABC - XYZ analysis)
• Developing and control of BTL promotional activities.
Company:
Position:
Location:
Date:
VAS GROUP
Head of Marketing
Yerevan/Armenia
09/ 2011 03/ 2012
Import and distribution of food products
Description
• Participating in Company strategy development.
• Planning and coordination of product promotion campaigns.
• Media planning and budgeting.
• Negotiating with European suppliers.
• Establishing relations with business partners.
• Implementing sales trainings for the staff
• Social media marketing and SEO.
• Inventory analysis and control, procurement planning (ABC - XYZ analysis)
• Organization and control of BTL promotional activities.
• Marketing Support to sales manage.
Company:
Position:
Location:
Date:
LLC "Tor"
Brand manager
Yerevan, Armenia
07/ 2010 08/ 2011
import and distribution of constructional materials
www.sard.net.am
Description
• Strategic plan development and Market analysis
• Market research
• Regular analysis of indicators for the portfolio of the brand
• Development of promotional materials (leaflets, brochures, presentations).
• Competitor Analysis
• Monitoring of sales, inventory control
• Implementation of promotional activities, assessment of their effectiveness
• Negotiations with the European suppliers on emerging operational issues
• Stock Analysis (ABC - XYZ analysis) ;
• Inventory Analysis and control, procurement planning
• Work with SALE-product manager (product training, etc.).
• Work with the assortment matrix, grouping product range, drawing up orders based on sales data
Company:
Position:
Location:
Date:
University of Foreign Economic Relationships
Lecturer
Yerevan/Armenia
09/ 2009 10/ 2010
Description
Trainings in the following areas:
Management,
Strategic planning,
Marketing,
Sales skills
Statistics
Company:
Position:
Location:
Date:
Armenian Card
Marketing specialist/analyst
Yerevan/Armenia
02/ 2009- 10/2009
Description
• Preparation of statistical reports for banks regarding to card operations
• Analysis of the Bank activities in issuance and service of cards
• Participation in projects Master Card international
Company:
Position:
Location:
Date:
Eurasia International University Lecturer
Yerevan/Armenia
09/2008- 02/2009
Description
Trainings in the following areas:
Management,
Strategic planning,
Marketing,
Sales skills
Statistics
Company:
Position:
Location:
Date:
Armenian Hotel Association
Executive Director
Yerevan/Armenia
05/2007- 08/2008
Description
• Study of hotel business in Armenia
• Study of problems in hotel industry
• Update and Promotion of Web Site
• Organization of trainings for hotel staff
• Organization of events to promote hotel business development
• Implementation of projects in cooperation with US organizations
Contact this candidate