Manager Marketing

Helena J. Martin

***** ****** ****** *****, *******, Florida 32837 321-***-**** ac24cy@r.postjobfree.com QUALIFICATIONS

• Established reputation as Marketing Manager with a history of meeting challenges and successfully developing and implementing leading edge marketing solutions.

• Outstanding relationship building, training, and presentation skills.

• Demonstrated ability to develop and manage social media strategy and day-to-day activities.

• Proven ability to monitor review sites and develop appropriate responses.

• Proven ability to monitor marketing trends, quickly learn tools and applications specific to the hotel industry, Independent hotels as well as brands.

• Demonstrated ability to interpret data, draw insights and develop plan of action to increase revenues.

• Ability to develop, executive marketing strategies with follow up reporting of results.

• Oversaw and managed cross functional projects including leisure and group sales, marketing, golf, food & beverage.

• Demonstrated ability to conduct hotel photo and video shoots

• Demonstrated ability to support and participate in media and blogger FAM trips

• Established relationships with OTAs, CVB and digital agency.

• Developed and executed marketing strategies for OTA partners.

• Exceptional attention to detail.

• Proven ability to generate and deliver weekly, monthly and quarterly marketing analysis. PROFESSIONAL EXPERIENCE

Hilton Corporate, Orlando, Florida 2/2015 – 6/2/2017 eCommerce Manager

Responsible for the day to day management and execution of eCommerce services for a portfolio of 58 hotels in the SE Atlantic region. Services include local and regional promotions, SEO, PPC, retailing, website management, local email, social media and more. Increased transient web direct revenue in 2016, +12.4% or +8.7 million.

Identified areas of opportunity, based on knowledge, experience and analytics, to drive revenue.

Created and executed marketing plans for portfolio of 58 hotels.

Managed eCommerce activities and projects for portfolio; working cooperatively with subject matter experts and Hilton teams.

Demonstrated ability to interpret data, draw insights and develop plan of action to increase revenues.

Worked cooperatively with eCommerce Managers and team members; developing and sharing best practices and tips for improving the performance of the overall department.

Developed excellent relationships with hotels in portfolio – exceptional account management skills.

Provided weekly, monthly, quarterly and ad hoc performance reports to all stakeholders and adjusted activities and plans as necessary to achieve goals.

Created and presented PowerPoint presentations with quarterly performance and insights each month. Nickelodeon Suites Resort, Orlando, Florida (Independent 777-All Suite Resort) 4/2013 - 2/2015 Digital Marketing Manager

Managed all digital marketing including website-related projects, reporting and analytics, email marketing and social media engagement to increase website traffic and generate community involvement.

• Researched, developed and managed digital marketing budget of over $1 million.

• Worked with agencies to ensure website was optimized and PPC ads were providing maximum ROI, while managing budgets and plans.

• Developed and approved ad copy of all print, electronic email marketing offers.

• Developed and implemented quarterly guest newsletter to increase awareness and strengthen guest loyalty while increasing revenues.

• Regularly updated hotel press kit, photography and b-roll.

• Social Media Champion.

• Participated in Twitter Party with Nickelodeon resulting in top trending hashtag.

• Managed creation of new website with agency resulting in 2014 HSMAI Adrian Awards in the Digital Marketing Division: Gold Award for Nickelodeon Suites Resort website and Kids website.

• Created training guide for the digital marketing manager responsibilities. Villas of Grand Cypress, Orlando, Florida (Luxury golf resort with 146 suites and villas) 2011 - 2012 Marketing Manager

Created and executed all emarketing campaigns & made changes to the property’s website. Coordinated initiatives with marketing partners & maintained applicable planning documents.

• Managed the property’s website (content, photography, SEO) and oversaw and implemented social media sites.

• Worked with agencies to ensure website was optimized and PPC ads were providing maximum ROI, while managing budgets and plans.

• Developed and approved ad copy of all print, electronic and eblast offers.

• Coordinated with public relations firm all activities i.e. press visits and events.

• Served as point of contact and coordinated on-site marketing and PR special events.

• Led weekly marketing meeting with key department heads. Created agenda and follow up meeting minutes.

• Oversaw and managed cross functional projects including leisure and group sales, marketing, golf, food & beverage

• Researched, developed and implemented all leisure, group, golf and F&B hotel emails and social media to promote awareness and maintain positive image of the resort and outlets. Seralago Hotel & Suites, Kissimmee, Florida (Independent 614-room hotel) 2007 - 2011 Internet Marketing Manager

Maintained website and online marketing campaigns including email marketing efforts for year over year revenue growth. Instrumental in achieving 4191% ROAS for website in 2010. Developed social media strategy from beginning. Developed and executed marketing strategies for OTA partners. Give Kids The World, Kissimmee, Florida (Non-profit organization) 2005 - 2007 Internet Marketing Manager

Maintained website and email marketing campaigns. Designed and created eCommerce site for online Gift Shop. International Business Machines, NY & CT (Various positions) 1984 - 1999 Systems Programmer, Sales & Marketing, Application Development, Application Development Consulting and Website Design and Maintenance.

EDUCATION

Pace University, Pleasantville, NY

BS – Computer Science / Math Minor 1984

CERTIFICATIONS

Certified Hospitality Digital Marketer, HSMAI 2014 AWARDS

Leadership Award, Louis Robbins, Managing Director, Nickelodeon Suites Resort 2014 HSMAI Adrian Awards in the Digital Marketing Division: Gold Award 2014

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