Marketing Social Media

R. STEVEN GILL

ac247o@r.postjobfree.com 703-***-****

STRATEGIC/TACTICAL COMMUNICATIONS, CREATIVE SERVICES

Profile

Versatile hands-on executive with extensive experience leading and managing all aspects of communications, creative media development, video/multimedia production, and business development for B2G, B2B, and B2C customers. Deadline driven and results oriented professional with a proven track record of producing exceptional results on time and under budget.

Marketing and Communications Qualifications

Strategic Planning and Execution

Advertising/Branding Management

Public Relations

Internal Communications

Internet Design/Social Media

Paid Search Marketing

Creative Media Development

Television/Cable/Internet Production

Presentations and Training

Sales and Business Development

Trade Show/Event Management

Contract and Price Negotiations

Professional Experience

Strategic Communications Consultant, Video/Photography/Multimedia Producer 08/2015 – Present

Created Strategic Marketing Communications Plan/Social Media Marketing/Branding Campaign, for SDVOSB contractor. Included building and promoting a new Facebook page, LinkedIn, Twitter, YouTube, and linking everything through a revamped website with vanity URLs for specific capabilities and clients. Projects included creation of videos, graphics, and targeted messages, blogs, data visualization. Utilized HubSpot and Google Analytics 360 for automated marketing campaign and real time metrics. SEO efforts increased traffic by more than 100%.

Brought government agency marketing contract out of default with satisfied customer signing additional options.

Multi-location, multi-camera video shoot for the U.S. Navy. Included East Coast and West Coast locations, interviews with four senior Admirals, and significant b-roll on site.

Produced live multi-camera shoot for American Red Cross with satellite uplink to insert into live national programming promoting Holiday safety.

Northrop Grumman Technical Services, Herndon, VA 05/2006 – 07/2015

Senior Manager, Marketing Communications and Creative Services

Responsible for Strategic/Tactical Marketing Communications, including advertising, events, web presence, planning and production of videos/multimedia, photography, graphics/collateral, print, and social media.

Campaign management. Coordinated with business groups and senior executives to establish integrated communications goals, then plan, coordinate and lead all creative media to accomplish these objectives. Evaluate campaign effectiveness with appropriate analytics and modify as necessary. BD initiatives were typically in a DOD environment and often involved multi-national audiences including Great Britain, Australia, and the Middle East. Contributed to more than $4B in awards.

Managed Technical Services Internet (webmaster), responsible for all in-depth metrics, Metadata management, Paid Search Marketing, SEO. Team member internal communications including HR videos, input and content to intranet, and “Frontlines” Magazine.

Delivered cost effective, innovative marketing solutions including datasheets, videos, graphics, digital media, social media and trade shows. Recognized savings in excess of $100,000/yr by migrating to digital magazine and print-on-demand marketing materials.

Worked closely with the Corporate Advertising Agencies, managed cross functional team, direct reports, and external vendors.

Member of Northrop Grumman Creative Services Group, Communications Council, Digital Asset Management Group, Internet Design Group, Employee Engagement Group.

LimeLight Media, Ltd., Woodbridge, VA, 01/1998 – 05/2006

President and CEO, Marketing/Media/Internet Consulting, Creative Development, Video/Multimedia Producer

Created strategic marketing program for a pre-IPO multi-national, multi-currency e-commerce institution.

Established and built US Marketing Operations.

Produced an innovative, extremely effective campaign, managed a million dollar+ marketing budget

Project included development, design and printing of all marketing collateral and sales tools.

Supervised advertising research, creation and placement of full-page national magazine advertisements.

Created extremely visible and effective trade show booth, which included design of all graphics and lighting, producing a multimedia presentation in conjunction with subcontractor, auditioning of talent, and scripting the performance. Personally responsible for all trade show logistics including procurement of promotional items, banner design and placement, registration and transportation of show to multiple national events.

Coordinated PR and Advertising initiatives with European home office and “Americanized” these activities for US Market.

Secured a 5-minute feature of the company on ABC television, and obtained interviews with CEO with various networks and in major trade and business publications.

Company was purchased by Royal Bank of Scotland after significant effort from the marketing and communications campaign.

EnterVision, Inc., Woodbridge, VA, Las Vegas, NV 01/1994 - 01/1998

President and CEO, Operations Management, Marketing, Business Development, Video/Multimedia Producer

Built successful business with primary focus on television and multimedia marketing. 200%+ increase in sales each year from inception. Supervised a staff of 12 plus 2-4 interns and telemarketing department.

Created and produced popular television program "All Around Town"; a successful co-marketing, promotional campaign for over 75 area businesses. Composed of 3-6 minute infomercials, program aired on numerous Virginia, Maryland and Las Vegas, NV television stations. Project included leasing Channel 22 in Fredericksburg, VA, designing the broadcast equipment, writing custom software to operate the station, and creating 24/7 programming for the channel. Won ruling from the FCC to maintain available leased access channels. Majority of clients reported a 30% to 100%+ increase in sales and traffic.

Built successful direct marketing campaign for a West Coast manufacturer of Internet Kiosks. Increased sales exceeded manufacturing capabilities by presenting the product with hands-on seminars, evening news reports and demos with targeted government and private sector representatives. Company was subsequently sold to a major Corporation.

Produced interactive multi-media online/offline sales tool for Bi-Saver mortgage system.

Education

American University, Washington, DC, 1987 Coursework Business Management

Northern Virginia Community College, Annandale, VA, 1981 Coursework Business Management

Florida Institute of Technology, Jensen Beach, FL, 1977 Oceanographic Technology

Samples of work available at: http://www.coroflot.com/SteveGill

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