Director of Brand Licensing

Daniel Shapiro, MBA

ac23v8@r.postjobfree.com Mobile: 805-***-**** www.linkedin.com/in/dlshapiro

DIRECTOR / BRAND MANAGER

Focused and driven executive with 15-year career in brand use and award programs for J.D. Power. Established policies, directed approvals, and worked cross-functionally with senior executives. Directed multiyear, culture-change initiative to understand customer perceptions, increase efficiency, and enable a high-performance, customer-centric culture. Led executive, employee, and client communications.

Global Communications

Stakeholder Management

Cross-Functional Engagement

Brand-Use Development

Brand Licensing

Dispute Resolution

Complex Negotiations

Trainer, Coach, Team Leader

PROFESSIONAL EXPERIENCE

J.D. POWER & ASSOCIATES, Westlake Village, CA

Director, Brand Licensing 2006-2016

Led licensing and intellectual property group in a $300MM organization. Created new client engagement strategy with improved communications, product presentation, and value propositions. Established procedures for improved service, customer handling, value pricing, and problem resolution.

Led team to #1 division in company profitability. Improved group from $13M to $33M in revenue by improving client engagement, increasing customer satisfaction, and fixing inefficient processes. Focused on training, associate development, and employee recognition.

Created best practices for customer handling, responsiveness, and service recovery. Reduced contract and material processing times by 50%. Increased brand-related inquiries by nearly 70% to generate all-time licensing records.

Created $4M in revenue with 95+% margin via complex agreements with American Express, Discover, Kaiser, Verizon, AT&T, Raymond James, and Charles Schwab. Increased pricing 7% to 12% to reflect improved responsiveness and customer focus.

Generated more than $3.5M in new revenue streams by co-branding with Toyota/Lexus, Hyundai/Kia, Honda, Ford, and GM. Improved research reports, ratings, and merchandise programs by more than $2.5M.

Supported 60% increase in Asia Pacific divisions by conducting training seminars, policy guideline documents, and client communication and negotiation training. Developed China market approach to increase revenue 20% and aid acquisition strategy.

Authored hundreds of client-commissioned research reports to generate more than $1M annually. Developed style-guide, branding conventions, and content guidelines. Created case studies to shorten sales cycle by 50%.

Daniel Shapiro

J.D. POWER & ASSOCIATES, Westlake Village, CA

Senior Manager, Online Consumer Initiatives 2004-2006

Led business, advertising, and content strategy for JDPower.com. Managed team of writers, freelancers, and content providers. Managed relationships with third parties, including ad sales agency and IT providers. Senior editor and final approval team lead on all site content.

Increased ad revenue by $5M by developing new auto review program based on ride and drive impressions. Managed selection, negotiation, and contractual relationships with vendors.

Generated $2M in revenue streams with client-commissioned special reports and development of new rating system in conjunction with research science, legal, and sales teams.

Oversaw 300% increase in content production via outsourcing. Hired external resources to provide hundreds of consumer tips and articles written to company standards.

J.D. POWER & ASSOCIATES, Westlake Village, CA

Manager, Marketing Communications 2001-2004

Managed executive, employee, consumer communications, including speechwriting for company founder. Led marketing, business, and awards strategy for key company divisions. Created collateral, FAQs, messaging, and award communications to improve company reputation and sales inquiries.

Drafted public speaking engagements for company founder, including global company award presentations and keynote events.

Authored client-commissioned research reports to generate $800K in annual revenue. Created value proposition for online ratings to generate $600K.

Presented award opportunities that increased industry penetration from 30% to 75%.

ENTREPRENURIAL EXPERIENCE

Founder, Car Designs of California, Retail Car Audio

Owned and operated upscale retail franchise catering to owners of high-end automobiles with custom car audio installations.

EDUCATION

MBA - Business Administration, Bentley College, Waltham, MA

Bachelor of Arts – Psychology, Syracuse University, Syracuse, NY

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