BROOKE ELIZABETH BERGER

Delray Beach, FL / 302-***-**** / ac23px@r.postjobfree.com

CONTENT MANAGER

7+ years of experience in social media, online advertising and copywriting, with a documented record of success in increasing online presence and brand awareness BA in Multi-media Journalism Minor in Advertising

• Demonstrated ability to strengthen marketing efforts with creative content strategies, community en- gagement, and purposeful copywriting.

• Results have included massive leaps in audience engagement, increased average organic search traffic by 200% and 54% error reduction per project.

• Developed blog strategy with two-pronged approach targeting internal and external audiences simulta- neously, generating 30,000 organic views per blog post.

• Established a website database of more than 400 product questions & answers, improving the customer experience and reducing employee workload

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

Treatment Search Inc. – Fort Lauderdale, FL 2014-Present Planning, producing, and managing content for 600 domains and 4 national websites. Content Marketing Manager

Promoted to lead and manage six content strategists and the content marketing efforts of our depart- ment. Brainstorm core content strategies, plan content lifecycle for all projects, integrate creative process- es, and establish consistent voice across all communication platforms. Accountable for:

• Research: Complete user analysis and define user needs with personas, scenarios, and surveys. Con- ducting content audits, organizing inventory, content gap analysis, competitor analysis, SEO research, and content aggregation/data sourcing.

• Editorial Strategy: Develop voice, style, and brand guidelines, analyze and map customer needs to the business strategy, establish workflow that supports the editorial strategy and build page tables that guide team through the content plan, answering the what when and how.

• Management: Collaborate with UX, programming, IT, and SEO to define information architecture

(text, video,visuals), establish metadata framework and develop site structures. Utilize research to im- plement taxonomies and classification schemes for organization and accessibility. Develop analytics for measuring content success and CM tools for governance. Ensure all links are working, check displays, and write CTA’s.

• Production: Leading content team consisting of six copywriters, oversee asset production and tagging/ classifying. Search Engine Optimization and Accessibility Optimization, proofreading, editing, and fact checking. Establish content delivery methods, distribution processes and implement multiple editorial calendars.

o Organization/plan-

ning

o Google Analytics o Copywriting o Photoshop

o Content Marketing o Content Architecture o Web Analytics o Hootsuite/CM o Blog Authorship o Email Marketing o SEO/SEM o HTML/Wordpress BROOKE ELIZABETH BERGER

Delray Beach, FL- 302-***-****- ac23px@r.postjobfree.com

• Customer Experience: Developed a strategy for measuring content success, tracking visitor behaviors, identifying strong leads, and adjusting strategy to improve conversion. Monitor social media comments and communications, review site comments E.x (Yelp) and track engagement. White Sands Treatment Center. – Fort Lauderdale, FL 2013-2014 Content Strategist Promoted to Content Marketing Manager Oversaw and guided 10 team members through training materials and workflow organization. Coordinat- ed across multiple departments internally (marketing, creative services, finance etc.), and collaborated with stakeholders to complete company website Re-design. Successes include:

• Social Media & Community Management: Established strong social media presence across Face- book, Twitter, Pinterest, YouTube, and other key sites for all 10 brands.

• Copywriting & Content Development: Developed SEO/viral-optimized content for 10 websites, writing many blog posts, site copy, and promotional messages. Successes include authoring several arti- cles that were shared by leading industry websites and news publications.

• Target Audience: Oversaw multiple successful search, display, and mobile advertising campaigns, in- cluding writing and testing ad copy. Consistently increased click-through rates and ROI on PPC adver- tising, driving improvements of up to 150% over prior results.

• Email Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 57% open rate (formerly 15%) by dramatically improving content and head- lines.

• SEO: Achieved first page Google ranking on key terms for two of the company’s sites after optimizing content.

EDUCATION & CREDENTIALS

Bachelor of Arts in Multi-Media Journalism, 2013

Lynn University, Boca Raton, 2009-2013

Certifications:

Google Analytics, Inbound Marketing Certification – HubSpot Academy, Computer & Web Knowledge/Skills:

Mac and PC platforms; Microsoft Office; Adobe Photoshop; Dreamweaver; Google: Adwords & Ad- words Editor, Analytics, Conversion Optimiser, Webmaster Tools, Keyword Research Tool, Google Docs; Bing Ads, Bing Editor; Yahoo Advertising, Yahoo Desktop Editor; Facebook Advertising, Facebook Power Editor, Facebook Insights; In-house email marketing platform; SEOmoz Tools;, Wordpress and Blogger; HubSpot email testing and email marketing analytics; Social media management dashboards – Hootsuite, Tweetdeck, CoTweet, Buffer; Social media channels – Facebook, Twitter, Google+, LinkedIn. Strong communication and interpersonal skills Discipline to work independently and as a team member. Ability to organize and focus the efforts of others Demonstrated ability to learn new technologies Creat- ing visually engaging content with infographics, blog galleries, and designing images for content that helps readers relate.

Professional Development

The Gab Group PR Firm, Account Coordinator intern

WXEL TV PBS Affiliate, Social Media Intern

Freelance Article Writer Lifestyle Media Group

Freelance Digital Content Marketing Consultant