Marketing Sales

Shereen Zahid, MBA

Phone: 647-***-****

Email: ac2392@r.postjobfree.com

Address: ** ***********

Garden Circle, Suite 702,

Mississauga, ON

L5R 1Y1

SUMMARY

Public Relations, Communications, Strategic Communications Campaign Planning, Hedge Fund Risk Monitoring, Financial Product Marketing, Creative Writing, Sales and Investor Relations, Website Content Creator.

EDUCATION

• Master of Business Administration June 2016

Schulich School of Business, York University

• Bachelor of Science in Business Administration December 2012 Magna Cum Laude, New York Institute of Technology

• NFA Series 3 Associated Person Registered September 2012 EXPERIENCE

APCO Worldwide – Dubai, UAE March 2017- May 2017

External Consultant, Public Relations Generalist

• Managed media relation activities and strategic corporate communications for the agency’s Dubai Holding client, a global investment holding company.

• Supporting a client-servicing team in dealing with day-to-day media and clients’ requests across all PR disciplines including Earned, Owned, and Paid media relations and coordination.

• Wrote press materials and presentations including press releases, Q&A’s, talking points and more for traditional and social media.

• Wrote content for industry-specialized developer TECOM Group- specifically for the Dubai Internet City, Dubai Media City (Entertainment), Dubai Knowledge Park (Education), Dubai Outsource City

(Transportation), Dubai Design District (Art & Fashion), in5 (Entrepreneurship & Startups) and axs

(Technology) branches of the portfolio.

• Scheduled media appointments and attended 3 industry events, securing published coverage in different outlets.

Al Fajer Securities - Abu Dhabi, UAE Freelance 2017 Website Content Creator

• Created a content-rich website for this securities broker explaining their products, services, history and investment programs, along with supplying the website with necessary functionalities to generate investment.

• Reinvented the company logo for use on investor and customer related marketing material. Accurate Package - Abu Dhabi, UAE Freelance 2016

• Delivered written marketing content for a flyer that is to be distributed by the company, along with participating in the creation of conceptual imagery for the flyer. Al Ramz Capital. - Abu Dhabi, UAE June 2015-August 2015 Risk & Compliance Trainee

• Launched a Market Making venture for the company to contribute to the creation of a supplementary form of income for the brokerage company, and become the first company to be directly licensed by ADX.

• Implementation of internal auditing activities to ensure compliance with securities regulatory requirements through evaluating trades made on behalf of clients. Emil van Essen LLC. - Chicago, IL November 2013-July 2014 Risk Associate

• Produce monthly and quarterly marketing material detailing historical performance and comparing company progress to benchmarks and peers.

• Delivered risk and performance related reports for investor and database use and distribution.

• Participated in various presentations and calls to maximize B2B and B2C sales along with the Director of Business Development/Investor Relations.

• Cultivated relationships with existing clients, providing them with deliverables and one-off requests.

• Managed the company CRM platform, and company page on reporting agency and professional networking websites, updating company returns, marketing material and general information. AlphaMetrix Group LLC. - Chicago, IL October 2012 – November 2013 Risk Associate

• Contributed to the daily, weekly and monthly monitoring and assessing of financial risk for various business entities and companies such as Commodity Trade Advisors, Hedge Funds and Pension Funds.

• Performed quantitative analysis to compute percentage and dollar market exposure. Conducted futures contract position evaluation, trading level updating and maintenance, and financial statement analysis to study the daily Margin to Equity and deal with any potential margin calls.

• Maintained the processes of identification and quantification of risk using metrics such as VaR, counterparty risk, market exposure and profit and loss through the use of Excel and VBA based models, and through utilizing the company’s proprietary system.

• Implemented Standard Portfolio of Risk Analysis to further solidify margin and position breaches on a daily and intraday basis, and resolved threshold breaches with client representatives.

• Database management supporting the company’s custom website, by validating client position limits, which served as an interface for clients and managers displaying historical performance numbers and charts.

The Carton - Beirut, Lebanon & Dubai, UAE Freelance 2012 Creative Writer

• Volunteered two creative writing pieces, poems, to this periodical, print publication on food culture and the Middle East. The pieces were published in March’s Issue No. 1: Yum, and September’s Issue No. 3: Tomatotomato.

Integrated Managed Futures Corporation-Toronto, ON June 2012 – October 2012 Intern

• Contributed to the marketing of the company through client solicitation to kindle investor interest in the proprietary program.

• Obtained the Series 3, NFA Associated Person License, and leveraged the knowledge to compose the Compliance manual as well as the manual for Standards of Practice and conducting business for a registered Commodity Trading Advisor and a Commodity Pool Operator.

• Assessed the numerous Business Continuity practices, the Bylaw requirements and acceptable practices and formed a comprehensive booklet that is required by the NFA. Evaluated the operations of the company to help ensure NFA compliance and shadowed the company’s traders to evaluate the work process and ensure compliance.

PROJECTS

• Strategy Field Study- the capstone course of the Schulich MBA program. An eight-month project where students undertake a comprehensive strategic analysis of a Canadian organization, its industry and environment, and provide strategic recommendations to enhance the company’s future success and viability.

• Formed a compliance manual that is required by and compliant to the National Futures Association standards.

• Compiled multiple marketing presentation pieces consisting of sample reports and clearly defining the value proposition to clients.

SKILLS

• Fluent in English and Arabic.

• Creative writing, marketing and website content creation, and copywriting.

• MS Office, MS Power Point, MS Excel & Excel VBA, Hootsuite, Zoho CRM, LaTeX, and Bloomberg.

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