MARK A. SEIDENBERG

● 818-***-**** ● ac22rg@r.postjobfree.com ● www.linkedin/in/markseidenberg

GENERAL MANAGER / INTERNET DIRECTOR

Leader and change agent with 25+ years of management experience, broad market knowledge, and extensive hands-on experience in business development, marketing, sales, strategic planning, and human capital management.

A motivated achiever with a proven track record of successful business startups, and growth/turnaround.

Skilled team leader who has recruited, trained, led, and developed professional sales teams.

Strategist and problem solver who transforms plans into workable solutions and benchmarks performance against key operational targets/goals.

Focused on driving initiatives that exceed operational performance objectives and yield measurable outcomes including operational improvements, reduced tactical-planning cycle time, cost reductions through improved process performance, productivity gains, and revenue growth.

KEY COMPETENCIES

Organizational Design & Development

Strategic Planning

P/L Oversight

Total Quality Management

Marketing & Design

Financial Plan Development

Customer Relationship Management

Leadership Training

Human Capital Management

Compliance

Cost Containment

Turnarounds

EXPERIENCE

PERKINS MOTORS, Chrysler, Jeep, Dodge, Colorado Springs, CO 2016 – 2017

General Sales Manager

Responsible for sales division, and Internet & BDC Department. Prepared annual sales projections and strategic business plan budgets.

Trained sales team on methods and procedures to increase sales, expanded markets through new and innovative marketing methods and coordinated with an external marketing agency.

Formulated pricing policies according to profitability models to meet strategic goals. Increased new and used car average gross from $1,600 per unit to over $2,500 per unit. Developed procedural manuals to improve standards, and sales performance for sales, internet, and BDC departments.

Monitored and measured sales staff performance to ensure that sales & customer service goals achieved.

Redesigned pay plans for sales department resulting in a reduction in payroll expense.

Reduce customer complaints and improved customer service through active involvement.

NISSAN OF MISSION HILLS, Mission Hills, CA 2009 – 2016

General Manager

Exercised full P&L responsibility including preparing yearly strategic business plans and budgets.

Responsible for sales, Internet & BDC Department, operations, financing, human capital, accounting administration, service, and parts department.

Directed marketing and media strategies.

Led project resources, progress, completion time frames, and budget while exceeding operational performance target. Results included an average of 14% increase growth and profits yearly, -50% growth in lost customer base, 141% increase in new and used car sales within two years, and 23% improvement in a sales-lead generation.

Hired, trained, and staffed the dealership with top sales and management talent.

Mark A. Seidenberg, page 2

Key Accomplishments

Exceeded business plan five straight years for sales and profit growth.

Achieved profitability in the first year of operation, and built momentum to over $3M plus annual net profits yearly after that. Through aggressive and creative marketing sales of new and used vehicles, increased over 140% during first two years.

Delivered strong marketing campaigns to increase sales annually from 1500 units to over 4000 units. Prepared and implemented marketing programs to recapture lost customers at a rate of over 150% per year from the previously closed dealership. Drove the dealership to receive Nissan’s Presidential Award for Excellence in the second year of operation for sales, service, and annual growth.

MILLER NISSAN, Van Nuys, CA 2003 – 2009

Operations Director / Internet Director

Operational oversite of dealership operations, sales, finance, service, and parts department.

Prepared annual operating budgets and goals and objectives for each division, and monitored performance.

Co-developed and implemented sales/marketing strategies.

Redesigned pay plans for sales department resulting in a 10% reduction in payroll expense.

Simi Valley Chrysler, Jeep, Dodge, Simi Valley 2001 -2003

Sales, and Internet Manager

EDUCATION

BROWN UNIVERSITY, Providence, RI

Graduate of School of Special Studies Professional Degree Executive Business Management

PACE COLLEGE, PACE UNIVERSITY, New York, NY

Completed two years of undergraduate coursework in banking and finance. Tapped to serve as an instructor for American Institute of Banking courses.

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