Sales Manager

David P. Vogel Jr.

**** ***** ** ********, ** ***27

Proven ability to sell and grow market share for accounts with small and large-scale projects. Being proficient with CRM and studying the markets, I create business and selling plans that work towards the company’s strength and deliver ROI. Being promoted internally on multiple occasions, I have demonstrated the ability to provide versatile leadership in markets where strong sales and savvy marketing approaches were necessary.

Sales Manager at VintageView Wine Storage Systems (5% Travel)

Dec 2016 to October 2017

Lead management of activities for inside direct sales team with territory assignments

oIndividual coaching/mentoring with reps on weekly basis (Sales, Budgets, Opportunity Pipeline)

oConsistent CRM (ACT) training with sales team therefore increasing call activity by 50%

oTargeted individual Business Development plans for each territory, increasing invoice volume and higher sales per invoice

oCoached to each sales representative territory by clearly defining customer channels and creating ‘go to’ market strategies

oResponsible for direct sales team having the highest months gross sales (August 2017) since founding of the company

Individual responsibility for National Key Account development with emphasizing B and C level contacts

oMade VintageView product offering the premier wine cellar of choice for Hospitality segments including Darden, Landry’s and Bloomin Brands

oFacilitated Lunch and Learn presentations with high emphasis on Architectural specifications

oFacilitated AEC accredited courses on wine cellar storage systems to strong National markets including Chicago, San Francisco, and Washington D.C.

Worked cross functionally with marketing to develop and execute specific plans for each direct sales territory achieving highest penetration rate of product in company history

Created an individual B2B Showcase Program for Independent Retailer network to strengthen the company’s position in the dealer market place

Sales and Management career with Benjamin Moore & Co. listed below October 1998 thru December 2016

Business Development Representative at Benjamin Moore

Jan 2014 to Dec 2016

#2 Sales rep in Rocky Mountain Region of Colorado, Top 15 in US

Current territory includes the Greater Denver $4.3 million in sales

2015 Sales results of 106% of target or 12% increase over 2014

2014 Sales results of 114% of target or 22% increase over 2013

Sales Implementation Manager at Benjamin Moore – Montvale, NJ (85% Travel)

Jan 2012-2014

Acted as a detail expert and conduit between HQ development and the field sales team. As an Implementation Manager I executed programs cross functionally with several internal teams ranging from Sales, Marketing, Finance, and Retail to complete our strategic initiatives. Each project was driven by a certain ROI, Branding and Marketing attributes, while being sensitive to price structures in that market.

Highlights included but not limited to:

Developed and implemented various sales and marketing programs to increase National brand awareness for the Benjamin Moore brand thus achieving a higher premium product penetration

US and Canadian execution of the Premium Advantage® Program delivering increased margin for the dealer and increasing company revenue per gallon. This was a full-scale branding and sales initiative designed to target B2B and B2C segments within the dealer channel

Sold in US and Canadian Retailer Assessment categorization project for 4500 retailers thus creating a lift in overall sales and branding throughout the entire retailer network

Sales Representative – Pro Segments at Benjamin Moore & Co. Denver, CO (10% Travel)

Jan 2011-2012

Targeted 150 end user accounts including key Architects and Designer through CRM tracking while building Top 25 to 20% increase over previous years sales

Created individualized buying programs with Residential Painting Contractors, Property Maintenance, and Healthcare Facilities, delivering higher margin to retailer accounts

Business Development Representative at Benjamin Moore & Co. Denver, CO (10% Travel)

Jan 2009-2010

Achieved successful execution of market programs for premium product strategy specific to territory

2010 territory sales volume of $4.6 million through 42 outlets

Resulting in year end sales increase of 15% or $500,000 over previous year.

2009 territory sales volume of $4.1 million

Retail Development Specialist at Benjamin Moore & Co. – Rocky Mountain Region (80% Travel)

June 2006-2009

Implemented 14 state regional rollout of National Branding initiative for Paint & Decorating retailers as well as Hardware and Lumber channel

Operated small team of Retail Specialists with indirect reporting structure

Achieved ‘sell-in’ of 227 Hardware accounts along with 47 Paint & Decorating retailers

Drove highest retail standards with best business practices through measurable retail development plans

Created merchandising profiles, store layouts, constructed in store promotional tools and helped create in store systems for retailers to help up sell product categories

Business Development at Benjamin Moore & Co. Representative – San Francisco Bay Area

Jan 2000-2006

Sales volume increase of 4.1 million to 7.4 million (total store purchases) through 14 outlets. Highest gross margin percentage in West Coast Market and Highest revenue per gallon

6 consecutive years of 10% year over year sales growth from 2000 to 2006

Lead several market initiatives which included designer forums, contractor events, trade shows, product fairs and training seminars

Targeted Architects, Designers, and various contractor segments via job site visits, contractor events, associations, and outings

Education (2000-2004)

University of Phoenix. Bachelor of Science in Business. Dual major of Marketing and Management. 3.7 GPA. San Jose, CA campus

Miscellaneous

- Father of three wonderful children and part time soccer coach, USAC Cat 3 Road Cyclist and racer; NORBA Mountain Bike racer ‘05 National Qualifier Elite Mens; ‘95 European Track & Field Champion; ‘95 High School White Letter award Football, Basketball, Track & Field; ‘93-‘95 Nevada State Champion Track & Field; Track & Field MVP ‘92-’95;

Reference and Endorsement Listing

Please visit: http://www.linkedin.com/in/davidpvogel

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