Joseph M. Spampinato

ac228c@r.postjobfree.com

Phone: 919-***-****

**** ** ******** ******, ****, OR 97703

Marketing Digital Strategy Ecommerce

Strategic Marketing Digital Strategy Product Development Team Building

Marketing, product management and digital strategist. I love to integrate omnichannel marketing campaigns to increase traffic, conversions and average order values through comprehensive personalized experiences. I thrive in digital marketing because of my affinity for analytics and the relative immediacy of data driven change. A highlight, I led the efforts of a 30 plus person design, development and delivery team for Liberty Global’s Horizon.tv user experience which resulted in increases in subscription values and reduced customer churn. I hold an MBA in marketing from the University of Virginia

Core Expertise

Digital Marketing Digital Analytics & Testing Demand Generation Automation and Attribution Modeling Brand Marketing Marketing Strategy, Research & Execution Financial Modeling, Forecasting & Valuation Budgeting P&L Brand Positioning CRM Pricing Recruiting, Hiring & Training

Professional Experience

Expansive Ideas Guild – Bend, OR 2014 to Present

Principal

Consult established and startup companies in digital marketing, financial forecasting and management, activity based cost accounting, operations, due diligence and sales strategy. Lead website design, construction, content development and management.

Roles include: Business operations Energyneering Solutions, Inc.; Marketing Simbaware, Inc.; Business Development Smart Grow Technologies, Inc; Marketing and Finance Core Learning Exchange, Inc.; Commercial Operations Consultant Jem Raw Organics

Developed and led execution of digital marketing efforts to launch education company and products, successfully gaining market traction and initial investment stages.

EPAM Empathy Lab – Conshohocken, PA Amsterdam, Netherlands Jun 2011 to Dec 2013

Create strategies and consumer experiences that help companies succeed in the digital landscape.

Senior Director – Digital Strategy Consultant

Supervised teams in agile design and development of e-commerce, web, and mobile iOS and Android applications for clients in the entertainment, CPG, pharmaceutical and apparel industries. CMSs included ATG, Adobe CQ, Magento, Shopify and others. Directed multiple, international ~20-person project teams comprising analysts, UX designers, developers, project managers, technology and QA directors; held full P&L responsibility for multimillion-dollar global engagements. Managed third-party agencies to deliver online marketing tactics including retail ecommerce site development and management, lead acquisition and nurturing, social media and email marketing, organic SEO, link-building, re-targeting, pay-per-click advertising and affiliate marketing. Designed and interpreted contextual research, A/B testing and analytics packages, guided roadmap development. Devised Omniture and Google Analytics based metrics / dashboards to assess progress towards goals. Reported to SVP.

Honored with 2013 Davey Silver & 2012 Innovation and Breakthrough Awards for international launch of consumer web and mobile applications for Liberty Global, a leading ecommerce and entertainment company. Captained $6M budget for year-long program.

Spearheaded projects designing and developing personalization strategies and web analytics packages for retail apparel, over-the-counter product manufacturer and media and entertainment companies. Led design and development of key tools and architected analytics.

Joseph M. Spampinato

ac228c@r.postjobfree.com Page 2

Grace Bio-Labs, Inc. – Bend, OR Sep 2009 to May 2011

Global supplier of life science research and molecular diagnostic products.

Director of Commercial Operations & Marketing

Quarterbacked marketing, sales, and operations teams with day-to-day management responsibility for 5 direct reports and 22 indirect. Managed digital agency of record to build out and optimize Magento based ecommerce tactics. Architected, sourced and implemented company enterprise software system. Held full P&L responsibility. Conceptualized, built and delivered demand generation funnel and tactics integrated with distributors and other partners. Carried out sales forecasting, costing and price-setting analyses, revamped pricing structure and promotion policies, and propelled all phases of yearlong projects to ensure success.

Doubled company’s annual revenue during tenure by refocusing resources to develop existing and new R&D/OEM products. Increased core-product margin by 15.2%.

Architected ecommerce oriented enterprise finance, production and sales system.

Developed and executed company marketing plan to boost demand generation through rich content for lead nurturing to grooming sales-accepted leads.

Established new, exclusive distribution contracts. Negotiated preferred-supplier status with Sigma Aldrich, Life Technologies and Courtagen Life Sciences. Doubled sales and improved margins.

Talecris Biotherapeutics, Inc. – Research Triangle Park, NC 2009

Biopharmaceutical company, producers and marketers of plasma-derived protein therapies.

Associate Director of Marketing, Pulmonology

Contracted for 1-year term as a member of the marketing team for Prolastin alpha-1 antitrypsin deficiency treatment. Conceived, developed, and executed comprehensive digital marketing, social media and other CRM strategies; carrying out market research in support of sales goals. Managed development of new consumer oriented website to increase traffic and conversions.

GlaxoSmithKline, Inc. – Bend, OR & Durham, NC Aug 2001 to Dec 2009

British multinational pharmaceutical and consumer healthcare company with 97K employees worldwide.

Senior Marketing Manager, Sales and Marketing

Responsible for marketing budgets up to $15M, including print, digital, and public-relations. Crafted direct-to-consumer digital and traditional marketing tactics. Coordinated co-promotion tactics with partner companies. Managed creation, regulatory & legal approval, and purchasing of promotional materials. Rotated through market research, sales and marketing roles.

Boosted brand’s market share 4.1% in six months compared to a national-average 1.1% gain, utilizing new, self-developed analytical tools.

Garnered top-4% national award.

Additional Experience

Led 50- to 250-person units, with broad-spectrum operational responsibility for planning, training, and team development, as Infantry Officer in the United States Marine Corps (1992-1999). Ranked top 5% of all junior officers for performance, and graduated from officer training ranked 2nd (out of 250 Marine Officers) for leadership, fitness and academics.

Education

Master of Business Administration – University of Virginia Darden School of Business – Charlottesville, VA

Bachelor of Arts in Economics – University of North Carolina – Chapel Hill, NC

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