Digital Marketing Manager

CELIO RODRIGUES DE OLIVEIRA

Toronto, ON – Canada

Phone: +1-437-***-**** / Email: ********.******@*****.*** LinkedIn: ca.linkedin.com/in/celioroliveira

A high skilled Digital Marketing Manager with over 8 years of experience in international corporations, armed with broad-based background in online marketing tactics, driven by Business Intelligence and ROI optimization. With a focus in UX and B2B, I am big fan of IoT and technology with a passion for Advertising and Social Media. Skills

Big data analysis, native ads, online advertising, email marketing, PPC, SEM, SEO, sales and project management, lead nurturing, user journey, various technology tools and platforms. Experience

Digital Traffic Manager 10/2015 – 01/2017

HISPANIC ON DEMAND

● Meet with agencies and publishers, campaign planning and execution,

● Monitor client marketing initiatives on a weekly basis to ensure that the activities undertaken match the budget of the project and will help clients achieve their goals,

● Receipt of creative or tags, trafficking & planning, monitoring & optimization, troubleshooting, HTML, HTML5 and Java macros modelling,

● Create, execute on SEO strategies and proactively make strategic recommendations. LatAm and US Hispanic Campaign Manager 07/2014 – 10/2015 ZOOMIN.TV

● Daily communication with clients and publishers regarding reporting and optimization ensuring extremely high levels of customer service,

● Technical support of Ad Management Systems and new products development and integration,

● Maintain, enhance, and optimize scalable processes that ensure best practices in lead management,

● Administrative support (monthly invoicing, preparing reports for internal and external Clients, weekly competitor analysis) and Marketing and Sales workflow. Social Media and Business Intelligence Director 09/2012 – 12/2013 CLIPPING SERVICE GROUP

● Participation to create Buzz Service company to integrate Clipping Service Group, involving strategic planning, defining brand DNA and business plan,

● Reshaping the IT tool for data collection and monitoring, Business Intelligence metrics,

● Coordinating and planning social media campaigns also prospecting customers ensuring loyalty,

● Competitive Analysis and market development.

Business Development Executive for Social CRM 02/2012 – 09/2012 E.LIFE – Market Intelligence

● Prospecting new clients for Social CRM businesses, BI, online campaigns, development of APPs and augmented reality services – landscaping resources for multiple events,

● BI and platforms training, Social Media communications, qualitative x quantitative reports,

● FAQ, Q&A, Technical documents and user guide translations into Portuguese, English and Spanish,

● New product development and uplift, audit service, management plans and contingency. LatAm Business Developer 04/2011 – 01/2012

TRANSFORMER PROTECTOR TPC

● Trade, import and export products and services as international business analysis, preparation of plans and guidance for customs clearance activities,

● Identify new markets, developing strategic plans and taking competitors' actions,

● Account management, analysis of proposals, issuing orders and after sales support. International Management of Events - Star Alliance 10/2008 – 04/2011 LATAM AIRLINES

● Expertise in Commercial area, approving and organizing events involving team management in all LATAM bases (national and international),

● In charge of Conventions Plus and Meetings Plus Star Alliance programs and the whole commercial area events so as revenue analysis and ROI control/approvals,

● Amadeus system implementation and training diffusion to key clients and internal and also intranet,

● Membership and Frequent flyer programs management so as acting as International representative. Education

Anhanguera University 01/2011 – 02/2012

MBA in Digital Marketing and Sales Grade: 90%

Faculdades Metropolitanas Unidas 06/2007 – 12/2010 College - International Trade Business Grade: 87%

Royal Academy of Arts 06/1996 – 12/1999

College – Acting and Dancing Grade: 90%

Anhanguera University 01/2016 – 12/2016

Computer Engineering Not completed

Volunteering

LATAM Airlines – (PEACE - Rescue and support for plane crash victims) - French and English Interpreter Oct, 2008 – Actual

2014 FIFA World Cup Organising Committee Brazil – French, English, Spanish, Portuguese Interpreter Apr, 2014 – Jun, 2014

Biscay Dolphin Research Programme – UK – Volunteer in multiple tasks May, 2007 – Oct, 2008

Languages

English: Fluent French: Fluent Spanish: Fluent Portuguese: Native

Contact this candidate