Sales Marketing

Laurie A. Yoh

**** ****** ******* **. • San Jose, CA 95123

Cell: 714-***-**** • Email: ***.******@*****.***

http://www.yohproductions.com • http://www.linkedin.com/in/laurieyoh

Professional Summary

Creative visionary searching for a Marketing Specialist position to use sales and marketing knowledge, event planning, campaign execution, and graphics experience to support daily marketing operations; emphasizing an impeccable level of detail.

Skills

Photoshop, Illustrator, Captivate, After Effects, Camtasia Studio, Acrobat, Dreamweaver, Flash, Fireworks, InDesign, QuarkXpress, Audacity

Microsoft Word, Excel, Outlook, Access, PowerPoint, Publisher, Communicator, Live Meeting, SharePoint Designer, Project, DocuTools, Acrolinx, Astoria, oXygen

SharePoint & Salesforce.com system developer/administrator

AVID Xpress DV (video encoding/editing software); Canon XL1-S 3-CCD Digital Video Camcorder

Sorenson (video compression software), RealProducer Plus (video encoding/compression software)

Accordent PresenterPro (slide and video synchronization software)

Trivantis Lectora (multimedia authoring software)

Employment

Contract Technical Content Developer, Cisco Systems, San Jose, CA, Apr 2012 – Sep 2017

Produced all hardware/software screencast instructional and conceptual videos. Developed dynamic product workflows and animations. Project Lead for Video Platforms Design subteam. Provided technical writing/editing, storyboard creation, and Acrolinx terminologist function. Strategized optimal video platforms for mobile including YouTube and provided metrics reporting.

Contract Communications Specialist, Cisco Systems, Milpitas, CA, Nov 2011 – Feb 2012

Managed/updated department Wiki. Developed web strategy across three platforms. Provided graphic design/layout for brochures, web, executive PowerPoint presentations. Managed enterprise social network pages. Assisted with executive communications.

Marcom/Multimedia Program Mgr, Conexant Systems Inc., Newport Beach, CA, Jan 2006 – Jan 2011

Provided project management, strategic planning, print buying, proofreading, event planning, event contract negotiation, ownership of company’s promotional inventory, and tradeshow coordination.

Provided graphic design/layout of product marketing collateral, trade show materials, newsletters, brochures, advertisements, and presentations.

Managed all sales training endeavors, learning/development, content management, and training web site for worldwide sales and channel partners worldwide; post-production editing/posting of recordings.

Developed/designed/maintained SharePoint web pages; managed user access to external web portal; content management of Sales Training web pages; produced wireframes and storyboards; migration of company Intranet to SharePoint.

Provided system administrator support for Salesforce.com; partnered with IT and provided technical writing for training manuals. Uploaded online dynamic Salesforce.com training manuals.

Employment (cont’d) -2- Laurie A. Yoh

Multimedia Program Manager, Conexant Systems Inc., Newport Beach, CA, Jan 1999 – Jan 2006

Created/developed/produced technical training modules (250+); managed/facilitated live web conference product training modules (150+) reducing manpower by 66%; responsible for complete migration from videoconferencing to web conferencing with cost savings totaling $350K/year.

Authored/developed software simulation training modules (80+) using Captivate and Camtasia with voice-over, Flash animation, and interactive navigation for company-wide deployment.

Orchestrated all product training events including communication, facilitation, scheduling, logistics, presentation preparation/formatting, and video production services for live training events; responsible for all eLearning which resulted in reduction of worldwide sales travel with cost savings totaling $100K+/year.

Managed all live technical training video production including directing, coaching, shooting, lighting, sound, editing, and converting to streaming media for delivery output to web-based streaming video including slide synchronization, HTML, and CD/DVD formats.

Freelance Videographer/Web Designer/Graphic Designer, Foothill High School, Santa Ana, CA, Jun 2003 – Jul 2005

Provided video services for varsity football team including shooting and editing digital video and outputting to VHS and/or DVD for head coach.

Designed copy/layout for 100-page varsity football program for home games; designed/maintained school football web pages; produced wireframes, storyboards, and page schematics.

Sales Training Specialist, Rockwell Semiconductor Systems, Newport Beach, CA, Mar 1998 – Jan 1999

Managed technical training via videoconferencing for globally dispersed sales team.

Successfully coordinated and managed graphic design projects from concept through to completion.

Experienced in implementing evaluation plans, collecting and reporting data, as well as developing training plans for delivery.

Responsible for PowerPoint presentation formatting, editing, and graphics.

Marketing/Advertising Specialist, Hawthorne Machinery Co., San Diego, CA, Feb 1991 – Jan 1997

Created all advertising, graphic design, and layout; including photography for used equipment sales; increased sales by 20%.

Maintained customer marketing database for promotional advertising projects. Created, measured, analyzed and optimized online marketing programs.

Supervised part-time outsourced consultant.

Education

San Diego Mesa College, San Diego, CA

Associate of Arts, Fine Arts

Promax Systems Inc., Hollywood, CA

Certificate; Digital Video Bootcamp

Rapid Intake Inc., Forest Grove, OR

Certificate; e-Learning DevCon

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