Social Media Marketing

BRYCE SMITH

*** ********* ***** *****, ** *****

908-***-**** *****.********@*****.***

Education

KEAN UNIVERSITY

Union, NJ; Major: English; GPA 3.8; Graduated May 2017

ALLSTARS PROJECT, INC.

Newark, NJ, 2010-2012

Leadership and Professional Development Program: Public Speaking, Resume Writing, Interview Skills, Professional Performance

S.T.A.R.T. (STRATEGIES TO ACHIEVE, REFLECT, TRIUMPH) PROGRAM

Scotch Plains, NJ, 2007-2011

Public Speaking, College Preparation, Personal Growth; Money Management; Study Skills; Career Exploration; Teamwork

Work Experience

DUN & BRADSTREET - Austin, TX

Marketing Coordinator, Digital Marketing; June 2017 – Present

•Work with management to develop and implement digital media strategy across campaigns.

•Own day to day tactical campaign management tasks. Ensure campaign delivery to deadlines.

•Work with agency partners on proactive paid media optimization. Refer to data on a daily basis to make informed optimization recommendations.

•Provide data and prioritize the work load to maintain and ensure efficiencies against the firm’s core growth initiatives.

•Analyze and review all paid media performance to ensure the marketing plan and strategies are being accomplished.

•Work with creative partners to ensure asset delivery to media plans.

•Manage trafficking and tracking processes across campaigns.

•Develop relationships with marketing stakeholders and cross-functional teams.

DUN & BRADSTREET - Short Hills, NJ

Analyst, Global Social Media; January 2014 – June 2017

Posted content for all social media platforms including Twitter, Facebook, LinkedIn and Google+.

Managed social listening initiatives using Radian6; collaborated with other teams to provide listening insights and reports in support of overall goals; continuously monitored online mentions and escalated inquiries.

Assisted in creating a firm-wide social media policy focusing on social media guidelines for employees to follow.

Created reports that compile social media metrics from Sprout Social, Google Analytics, and Twitter Analytics and utilized the report findings to analyze the effectiveness of the firm’s digital marketing strategies.

Researched new trends in social media to assist firm in making executive decisions regarding digital marketing.

Summer Intern, Marketing Communications; Summer 2012

Worked on the Channel Marketing team researching the following industries: Latino market, transportation, oil & gas, financial services, high tech, telecommunications and persona information.

Researched various key sales trends for the marketing team.

Summer Intern, North American Sales Operations; Summer 2011

Assisted in processing new hires.

Presented key components of new hire on-boarding process to select team members.

Inputted individual certification data into a database and produced weekly reports.

Contributed in brainstorming sessions with training team to help develop new firm initiatives.

Summer Intern, Customer Experience Delivery; Summer 2010

Worked on the Customer Advocate team as a Special Project Coordinator to update databases and create spreadsheets of

potential clients.

Other Accomplishments

MOREHOUSE COLLEGE MATH AWARDS – RECOGNITION OF ACHIEVEMENT; Morehouse College, Atlanta, GA, 2012

LEADERSHIP AWARD; All Stars Project Inc, Newark, NJ, 2010

OUTSTANDING SOLOIST AND 4-YEAR CONSECUTIVE NJ STATE AWARD WINNER – JAZZ PIANIST; Moonglowers Jazz

Band, Scotch Plains, NJ, 2008-2011

Computer Skills

Microsoft Word, Excel, Power Point, Outlook, Radian6, Sprout Social, Workfront, Kapost

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