Marketing Professional

Enas M. Wahdan Resume

Mail: **********@*****.***

Mobile: +201*********

Cairo – Egypt

Career Objective

Seeking for a challenging position in the field of event management, social media marketing, digital marketing or marketing communication where I can help the business to achieve their goals, develop my skills and experience.

Education

ESLSCA Business School (Egypt)

Master of International Business Administration

Major: Global Marketing - 2010 – 2011

Knowledge Academy (Egypt)

Mini MBA Major: Management - 2007

Business Marketing - Business Finance - Organizational Behavior - Project Management - Strategic Management - International Business and Advanced Management and Leadership

Faculty of Commerce – Cairo University

Major: Accounting- 2000 – 2004

Courses and Trainings

Web Design Diploma – SEO and Marketing Analytics 2017

Online Marketing Fundamentals – SMM – E-Business Diploma 2016

Digital Marketing Workshop CIT – 2014

Internet Marketing - SEO Marketing Workshop – 2007

British Council “English Conversation Course”

ICDL - Ministry of Communication and Information – 2005

Institutional Test Score Record (TOFEL). Ain Shams University – 2006

Work Experience

Event Management and Digital Marketing Consultant – Freelancer - 2017

Senior Marketing Executive Intercom Enterprises – 2012 – 2016

Marketing Executive Millensys – 2008 – 2011

Marketing and Admin Assistant Millentech Systems – 2005 – 2008

Previous Position Responsibilities

Senior Marketing Executive at Intercom Enterprises

Plan, develop and execute all events/activities related to customers and vendors.( Budgeting, preparing events annual plan, booking venues, catering, arranging marketing materials and giveaways, managing suppliers, attendees segmentation, campaigns, managing vendors and partners sponsorship, social coverage for events, handling payments and events evaluations and feedbacks.

Plan, develop and execute all social media aspects, setting social media strategy, content calendar creation, competitive research, platform determination, messaging and audience identification, benchmarking, content concept and continuously improve by analyzing, monitoring social data/metrics, insights and best practices.

Develop lead generation and nurturing model in cooperation with sales team

Create, develop and execute compelling marketing campaign plans using all types of channels including direct mail, web/e-marketing, telemarketing, advertising to meet targets.

Work collaboratively with the marketing manager in branding to maintain the brand vision in all marketing channels, budgeting and planning all marketing initiatives.

Manage relevant budgets, tracking and processing invoices

Responsible for the creation and production of marketing materials (ATL – BTL) with all stakeholders.

Assist and handle activities related to internal and external communication with HR team.

Work closely and professionally manage third party suppliers – agencies, conference organizers and media.

Utilize all vendors’ funds and marketing programs/activities to generate leads and achieve the corporate objectives.

Develop a quarterly based marketing initiatives for each vendor

Manage and maintain customers’ database, Identify key target audience and segmentation for events/campaigns.

Assist the marketing manager in corporate website restructuring and manage the project, responsible for updating website content in regular basis.

Deliver ROI for all activities, coordinate follow-up and monitor the results

Develop reports for all managed marketing activities

Manage public relations activities from reviewing, publishing and handling PR agencies.

Create Go-to-Market plans for new products in corporation with development and sales team.

List of Managed Vendors: IBM, SAP, VMware, SmartStream, Symantec, Fortinet, F5, CISCO, VERITAS, Lenovo, ARBOR, SafeNet, AIRPATROL, AXIS, Brocade, Aruba, Legrand, XEROX, Esri, Ultracam, Itres, Terra Solid, Mapping Solutions, RIEGL, Phase One and MileStone.

Computer Skills

Excellent

Languages

Arabic: Mother language – English: Excellent – Spanish: Fair

Personal Data

Date of Birth: 16 March 1983 - Nationality: Egyptian

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