Sales Marketing
Resume:
Mohammad Arshad Khan
************@*****.***
Objective :
The main objective of my life is to work hard. I always keep one thing in my subconscious, wherever I will work, I will work honestly, intelligently, diligently and with great enthusiasms. As a part of your management, I am confident that my innovation and result oriented approach would make a significant role to the continued success of your organization. Finally I would like to say I am committed person and my commitment with the work will tell you “ How I may be of the value ” to your organization.
Qualification :
Master of Arts in Economics (2nd Division)
Bachelor Degree in Commerce (2nd Division)
Higher Secondary School Certificate (2nd Division)
Secondary School Certificate (3rd Division)
Working Experience :
Worked as “Administrator “in City General Hospital Malir Karachi Pakistan From: 1988 to 1993.
Worked as “ Front Office Supervisor ” in Forte Grand Hotel Abu Dhabi UAE From : 15th Jan 1993 to 30th Nov 1997.
Worked as “Sales manager” in Ramada Continental Hotel (Dubai, UAE) From: 1ST Dec 1997 to 28 Feb 2011.
Currently Working as “Sales and Admin” in Dealsouk.com Dubai UAE “ since 2012 till date
Job Responsibilities:
Prepare a personal business plan based on target, clearly aiming at achieving corporate Budget as set by the executive committee.
Explore business opportunities and convert them into room nights to increase revenue.
Excellent budgeting and forecasting skills and work closely with Director of Revenue in planning sales strategies.
Actively be involved in decision making, related to occupancy goals, marketing strategies and development of rates
Work closely with sales department to determine the most advantageous market segment ratios and carefully handle groups upon arrival and during their stay.
Work closely with the regional sales team to communicate key messages and strategic offer to target account.
Drive & develop new and existing business for the hotel in all market segments to maximize the revenue.
Develop relationships with key regular guests from selected companies to ensure that their new expectations are met with complete satisfaction.
To keep up-to-date market trends and hotel selling techniques.
Coordinate with sales & marketing department to ensure, adequate media coverage.
Read and monitor events that are newsworthy and forward the press release to media.
Involve in creating promotional materials from internal and external resources.
To ensure that all employees provide a courteous and professional service at all times.
In conjunction with Director of sales & Marketing, set financial target and goals on a monthly and annual basis for the catering and events sales department. To ensure that monthly forecasted catering sales and events revenue figures are achieved.
Actively be involved in all special projects relating to market research and operational optimization such as planning, judgment, service innovation and costing.
Provide tactical information and make recommendations to execute team for strategic business plan.
To ensure that back office training for front desk staff and housekeeping staff is carried out and training programs are designed and implemented to meet the needs of guest satisfaction.
Strive for constant improvements and responsible for achieving business targets.
Be aware of competitor’s major strength and weaknesses.
Optimize business process and enhance efficiency by managing people and resources.
Develop and introduce mechanisms for securing business growth opportunities.
Develop, maintain and build upon effective and positive client relationships.
To supervise sales & marketing team to ensure that leads are followed up in a timely and professional manner.
Managing and motivating the sales team.
Drive and develop new business plan for the hotel in all market segments to maximize sales.
Active involvement in planning, managing meetings with clients and events sales.
Establishing rate strategies in cooperation with Director of Business Development.
To formulate a sales programs one year ahead and make plan week-to-week sales activities.
To research the market on continuous basis in order to determine where business comes from, how it is influenced and how they arrive in the city.
Excellent budgeting and forecasting skills and work closely with Director of Revenue in planning sales strategies.
A socially ready to entertain big companies and groups, especially in evening.
To maintain with the community and in neighboring marketing areas, contacts with airlines,
To review internal promotional items on a regular basis to ensure that all hotel signs, posters and tent cards are adequate and visually effective with the hotel standard.
To organize and promote special projects,in cooperation with F&B department such as food festival, promotions, exhibitions and parties in order to stimulate F&B sales.
To keep up- to- date market trends and hotel selling techniques.
Creatively establishing special promotional activities in order to attract new clients.
Accountable for market share performance and budgeting for room, meetings and events revenue along with establishing forecast.
Demonstrate excellent written & verbal communication skills.
Show Strong leadership qualities with formal presentation skills.
Conduct market research to determine market requirements for existing & future products.
Responsible for launching of new products.
Strong analysis of Consumer Behavior, Current Market Condition & Competitors information.
Develop and implement effective marketing plan for existing & new products through Advertising, Conduct seminars, Trade Shows and using Internet marketing resources. Closely monitor & review marketing plan and making report writing for all marketing activities and results.
Managed the productivity of the marketing plans.
Develop pricing & distribution strategies.
Responsible for marketing budget & deliver marketing activities within agreed budget.
To ensure that all necessary brochures, sales and promotional material is properly distributed to customers with various options to increase sales volume.
To ensure that business perform up to budget expectations and responsible for ensuring profitability of the business and pull together an effective cohesive team and enthuse the team to strive for one clear goal of organization’s prosperity.
Training – Courses:
Completed Six Levels of English Language Course from “Pakistan American Cultural Center” Pakistan From: 1990 to 1992.
Computer Courses from ICMA “ Institute of Cost & Management of Pakistan ”
MS Office, Word, Excel, Power Point
Training Courses Attended:
To sale Hotel product as a sales Manager
Complaint Handling (Certificate)
Telephone Handling (Certificate)
National Cadet Corp (Certificate)
Two years from Oct 1982 to Apr 1984
Escorting Guest’s Training
Fire Fighting Training
First AID Training
Special Awards:
Selected twice as the Outstanding Employee of the Month, Front Office Department, Forte Grand Hotel, Abu Dhabi UAE.
I.July 1995 Employee of the Month
II.March 1996 Employee of the Month
February 2001 Outstanding Employee of the Month, Front Office Department, Ramada Continental Hotel Deira Dubai UAE.
Personal Details:
Father’s Name : Abdul Razzaque
Date of Birth : 10th Jan 1967
Marital Status : Married
Nationality : Pakistani
Religion : Islam
Passport : AW 1919022 (Expiry: 15 May 2017)
Driving License : UAE
Thank you for being with me.
Regards,
Arshad Khan
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