Public Relations

Shannon Lee

301-***-**** s ******.*******@*****.***

Education University of Maryland, May 2014

B.A. Communication Studies

B.A. Sociology

Experience SSPR / A ccount Manager

MARCH 2017 - PRESENT; SAN FRANCISCO, CA

- Drive client media relations program through regular engagement with tier one media and the development of consistent, creative and successful pitches to secure optimal media coverage results.

- Develop short and long-term PR strategy plans, presentations and proposals, focusing on the practical execution of account strategy and anticipated results.

- Support and direct 5 account teams, serving as a role model and mentor on all professional matters including client service, teamwork, professionalism and quality control to assist Directors in the development of goals and performance management for appropriate reports.

Buffalo.Agency / S enior Associate

JULY 2016 - FEBRUARY 2017; RESTON, VA

- Supervise two junior staff members while maintaining the management (financial and execution) of seven consumer and B2B related clients through traditional PR, social media and content generation.

- Create communication and marketing plans, develop insight and strategy driven campaign ideas and programs, direct daily contact for clients and demonstrate client service excellence.

- Proactively generate creative program ideas, manage deadlines and deliverables, write persuasively with the client’s objectives in mind and develop campaign KPIs.

Merritt Group / A ccount Coordinator

NOVEMBER 2015 - JUNE 2016; MCLEAN, VA

- Contribute to strategy conversations and make recommendations on execution of PR programs with little oversight and participate in new client kick-off meetings, planning meetings and ownership of validation marketing, speaking and awards.

- Develop relationships with reporters and analyst; manage pitching process from start to finish with effective email and tailored phone pitching to deliver interviews and media coverage. Edelman / P ublic Relations Intern

MAY 2015 - NOVEMBER 2015; WASHINGTON, DC

- Assist both the traditional and digital teams in organizing, researching, outlining, writing and editing pitches, reports, decks and fact sheets for media outreach and to inform clients of news and progress.

- Compile daily and weekly client-facing media monitoring reports that glean the latest developments in corporate social responsibility, energy policy and the energy and transportation industries. Berryville Plantations/P ublic Relations and Marketing Coordinator AUGUST 2014 - MAY 2015; LINGANORE, MD

- Develop and generate strategic marketing plan for regional and national exposure of one of Maryland’s top wineries.

- Conduct media relations between C-Suite and journalists; own all social media and digital content Shannon Lee

301-***-**** s ******.*******@*****.***

United States Travel Association / C ommunications and Marketing Intern AUGUST 2014 - DECEMBER 2014; WASHINGTON, DC

- Research, track, format and summarize media coverage in addition to building and maintaining media lists, press releases, newsletters and other various collateral.

- Coordinated and assisted in meetings with lobbyists and Fortune 500 stakeholders for the 3 trillion dollar United States travel and tourism industry.

Tours & Crawls / M arketing and Communications Assistant FEBRUARY 2014 - AUGUST 2014; ANNAPOLIS, MD

- Drafted and developed press releases and promotional materials to build sales and local/regional outreach.

- Utilized social media and marketing, in addition to maximizing online assets to form strategic partnerships. Cision (Vocus) / M edia Researcher

AUGUST 2013 - FEBRUARY 2014; BELTSVILLE, MD

- Conduct research on top tier media members and add through use of HTML to Cision database.

- Pitch and develop relationships with journalists to cover the expansion and corporate culture of Cision. Client List

Alion DC Streetcar MACH37 Skechers

ARCCOS Deloitte National Mining Institute SPLICE Software Avizia ECCO NFL/NFL Players Association Supermicro Booz Allen Hamilton How Design Novolex TruSTAR

Bradley Allan Ionic PFP Cybersecurity Voice Caddie Bridgestone Kaleidoscope Rythm Volkswagen

Chevron Keeper Security Samsung Walmart

Crowdstrike Koch Brothers SC Johnson Wandera

Crown and Caliber Lamkin Shared Assessments Waymo/Google Datacastle LPGA Shell Wrike

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