Digital Marketing and E-Commerce Professional

Summary of Qualifications

-Unique background in both business and technology

-Strategic results oriented leader, with over 30+ years of successful business and marketing experience

-Demonstrated success with entrepreneurship, business development, leading cross-functional teams at many levels, along with multitasking that exceed goals

-Proven management with innovation in e-commerce, technology, online marketing, and brand management, that consistently increases revenue, and customer base

Areas of Expertise

-E-Commerce

-Marketing

-PPC, SEO & SEM

-Market & Competitive Alliances

-CRM - Customer Relationship Management

-Team Building & Leadership

-P&L Accountability

-Sales Management and Training

-Merchandising

-Programming

-Advertising Planning and Media Placement

-Technology Professional

Career Highlights

-Awarded Small Business Person of the Year by the Monroe County Chamber of Commerce, Monroe, MI

-Appointed County Commissioner, Board of Commissioners, Monroe County, Monroe, MI

-Received Gilma Web Award for Best Use of Technology

-E-Week Magazine Top 500 E-Business Innovators named for innovative use of technologies, customer relationship management, web-based collaboration and site quality

Professional Experience

The Enthusiast Network (TEN) Discovery Communications – Bonita Springs, Florida

Online Marketing Manager

2016-Present

-Responsible for driving website traffic to increase the online acquisition of subscriptions of print and digital editions of TEN magazines with PPC campaigns for all titles. Including brands such as, Motor Trend, Hot Rod, Automobile, plus 40 others

-Increased ecommerce sales by over 1,450% YTD/YTD

-Analyze and interpret various web statistics from multiple sources (Google Analytics & AdWords, SEO Moz, Facebook Insights, Twitter Analytics, YouTube, WhatCounts, etc.) and optimize technical marketing effectiveness

-Executed online marketing, and advertising campaigns, which included, PPC, SEO/SEM, Google Analytics, Social Media, Web advertising, including retargeting with AdWords and AdRoll together with mobile marketing

-Lead a team of internal marketing, remote programmers (US and international) and, third party vendors to assure all sites are functioning on the internally developed e-commerce platform

-Manage and develop over 8,000 landing pages and content

Turtle Toner – North Fort Myers, Florida

Owner, President, Chief Executive Officer, CEO

2009-2016

-Direct and manage all sales, marketing, and advertising, business development, including market competitiveness, pricing, brand management, distribution and channel strategies.

-Executed online marketing, and advertising campaigns, which included, PPC, SEO/SEM, Google Analytics, Social Media and Web advertising. Also, created direct mail campaigns that increased brand awareness and increased year-over-year sales.

-Created and maintained www.turtletoner.com website

Lee County School District – Fort Myers, Florida

Teacher - Information Technology, Business

2012-2016

-Instructed hybrid (in-classroom and online) Computer Software & Technology courses to students.

-Educated high school students in the areas of Web Design (HTML, Adobe Dreamweaver, Adobe Flash), and Digital Design (Adobe Photoshop)

Southwest Florida College – Fort Myers, Florida

Professor - Information Technology, Business, and General Education

2008-2012

-Instruct in-classroom and online courses in Information Technology, Business, and General Education, including Marketing, Macroeconomics, Introduction to Business, IT Strategies, Project Management (PMP), Computer Programming (VB.NET, SQL, PHP) Advanced Programming (C#, ASP.Net), Web Coding (HTML, XHTML, CSS, JavaScript), E-Commerce (PPC, SEO/SEM, Google Analytics, Social Media and Web Marketing), CompTIA A+ Essentials, A+ Practical Application (TCP/IP,FTP, Firewalls, SCP, SSH), Introduction to Computers (MS Word, Excel, PowerPoint, Access), Database Management (SQL, MySQL)

Palm Patio – Fort Myers, Florida

Owner, President, Chief Executive Officer, CEO

2002-2008

-Commanded and oversaw the day-to-day operations of a retail furniture business which included multiple locations and an e-commerce unit that produced $MM annual revenues.

-Responsible for all aspects of Merchandising and Advertising

Key Accomplishments:

-Lead advertising campaigns with traditional media, print, TV, radio, public relations, etc. as well as led the digital marketing which included, PPC, SEO/SEM, Google Analytics, Social Media and Web advertising

-Developed creative strategies to increase store visibility to improve the customer experience, increased store sales, and increase profitability

-Ensured products and displays were merchandised effectively to maximize sales, ROI, profitability, cross-sells, and up-sells. Successfully launched online retail sites generating over $100K sales per year

-Implemented product and merchandising changes, enhancements and introductions that increased sales in new product categories and 25% year-over-year

LA-Z-BOY, INCORPORATED - Monroe, Michigan

Digital Marketing Manager (Advertising Technologies Manager)

1999-2002

Managed and oversaw the execution of brand marketing activities for licensed stores, including the development of brand marketing plans, and the development of consumer communications. Including PPC, SEO/SEM, Google Analytics, Social Media and Web Marketing

Key Accomplishments:

-Directed the strategic marketing initiatives that generated sales over $10MM annually and savings over $4.5MM annually

-Drove ingenious design team comprised of programmers, database administrators, customer application development and project managers to render unrivaled Internet products attributable to over $10MM increase in sales and operational savings over $2.5MM

-Implemented Digital Asset Management system saving the company over $1.5MM annually.

-Reduced response time from over 10 days to less than 24 hours through design and implementation of Integrated Customer Relationship Management (CRM) system saving over $1MM annually

-Instituted template driven dealer web site package employing email marketing reinforcing La-Z-Boy brand and generating over $ 5MM sales

-Created internet portals to provide efficient communication and information to over 3,000 worldwide across online and brick and mortar stores

-Produced public relations sites with a myriad of pictures and articles that increased corporate exposure 50%

-Forged strong partnerships with companies such as Yahoo, Microsoft, Instyle.com, eBay and Better Homes and Gardens to amplify brand exposure and revenue

PROFESSIONAL CERTIFICATIONS

Professional Education Certified

State of Florida Department of Education

2015

Google AdWords

Google

2015

AdWords Fundamentals

Google

2015

Mobile Advertising

Google

2015

Analytics Certification

Google

2015

Adobe Premiere Pro CC 2013

Adobe Certified Associate

2016

Adobe Dreamweaver CC 2013

Adobe Certified Associate

2015

Adobe Photoshop CS6

Adobe Certified Associate

2013

Adobe Flash CS6

Adobe Certified Associate

2013

Microsoft Office Specialist

MICROSOFT

2014

Education

University of Notre Dame Mendoza School of Business; Notre Dame, Indiana

MBA - Masters of Business Administration, Executive Program

Siena Heights University; Adrian, Michigan

Bachelor of Arts Degree in Business Administration, Marketing

Monroe County Community College; Monroe Michigan

Associate Degree in Commerce, Computer Operations/Program Maintenance – Cum Laude

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