Sales Marketing

Ehsanul Haque Khan

Contact No. : 00-968-******** ~ E-Mail: ac1yg9@r.postjobfree.com

Executive Summary

A FMCG professional with over 15 years of sales experience in Business Development, Sales, Channel Management and Team Management.

Presently working with Oman Agro Industries L.L.C as a Sales Manager in Oman & Export sales of Saudi Arabia, Qatar.

Developing and implementing strategies for identifying new markets & customers as well as expanding business with current customers.

A keen performer with proven abilities in implementing strategies to augment

Experience in business & market development, product positioning and channel expansion.

Well versed in handling distribution network and consistently raising sales and profitability for the company.

An effective communicator with excellent relationship building & interpersonal skills; strong analytical, problem solving & organizational abilities.

Core Competencies

Brand Management Business Development Sales & Marketing

Distribution Management Channel Management Man Management

Key Account Management Product Launch Strategic planning

Professional Experience

Since Apr’2008 with Oman Agro Industries L.L.C as a Sales Manager in Oman & Saudi Arabia.

Oman Agro Industries LLC Manufacturing Tomato ketchup, hot sauce, tomato paste, chick peas, green peas, foul madammas, Vinegar, Oats with brand name Jumbo, Al Hana, Garnish & Family.

Accountabilities:

Establishing corporate strategies for achievement of top-line & bottom-line targets. Handling business planning operations & analysis for assessment of revenue potential in business opportunities.

Formulating strategies to prospect unexplored business opportunities.

Planning and executing the marketing and trade marketing strategy

Managing sales and marketing operations, ensuring accomplishment of set business targets.

Drive sales plans via front line sales team.

Achieving the set target and ensuring profitability by managing sales people, resources ratio as well as increasing performance level.

Planning & scheduling individual / team assignments of to achieve the preset goals within time, quality & cost parameters.

Developing the Modern Trade / Traditional trade / Horeca / Retail Sales Channels.

Performs sales activities on major accounts and negotiate sales price, discounts & rebates

Forecasts annually, quarterly and monthly sales & revenue streams

Good knowledge in managing whole sales dealers for bulk deals.

Managing stock ageing, stock rotation, sales return.

Organizing promotional activities & customer loyalty programs for enhancing market visibility & achieving better market reach and penetration.

Evaluating performance & monitoring sales and marketing activities.

Ensuring the achievement of the Key Sales Indicator (KSI) target as performance parameter of each profit centre branch.

Providing direction, motivation & training to the distributor field sales team for ensuring optimum performance in all operational sales related departments.

Monitoring, recruiting & training manpower & ensuring quality deliverables in the market.

Notable Attainments:

Increase the business from Omani Rial 1.2 million (when i took over in 2008) to Omani Rial 2.6 million in 2017

Improved bottom line through diverse array of strategic partnership, alliances & business relationship.

Oct’04 – Mar’08 National Mineral Water Company, Oman as Senior Sales Officer / Branch Manager - Oman

(N.M.W.C is a leading Mineral water manufacturing company having 40 % market share of water (Having legendary water brand name TANUF, JABAL AKHDAR, SALSABEEL) & 48 % market share of energy drink segment (REDBULL) in Oman.

Accountabilities:

Responsible for formulating & implementing sales & marketing policies.

Responsible for HORECA & Modern trade business.

Manage 8 van sales team.

Increasing brand visibility & awareness by reaching larger markets

Interacting with dealers and wholesalers to assist them to promote the product.

Interfacing with key influences among corporate for ascertaining requirement, conduct negotiations and monitoring order execution.

Monitoring accounts, cash flow and receivables.

Observing & reporting competitor activity and propose & execute appropriate action.

Notable Attainments:

Through concerted team efforts, sales increased from RO.65000 monthly territory to RO.201000 in 12 months, by reactivating 415 dormant accounts in 2005

Challenge: Sales stagnant for two years.

Action: Contacted all a, b & c class customer who had not ordered our products, offer yearly/quarterly/monthly volume base display agreement.

Result: Increase sales RO. 201000

May’02 – Aug’04 with Unikai & Company L.L.C, Oman as Senior Sales Supervisor / Branch In charge

(Capital – Key accounts - A class market)

(United kaipara Dairies is one of the largest dairy, juice, & ice cream production and trading company in Oman, producing high quality fresh and UHT products by implementing international standards in quality management & markets its products across the region using an extensive distribution system backed by a team of highly trained & dedicated professionals)

Accountabilities:

Responsible for listing, product approval & promotion planning in Key Accounts.

Ensuring that sales volume is being met by implementing effective distribution strategy.

Monitoring & guide merchandising team that products are displayed as per planogram.

Conducting sales promotion campaign, sampling, testing and launching new products.

Coordinating with principals of agencies held with Unikai viz Copoliva, Matco.

Handling complete administrative work and daily routine paper work.

Notable Attainments:

Built sales organization from almost zero, conceptualizing & realizing strategic plan that generated 450 thousand Omani rial in one year

Increase sales from RO. 8000 to RO. 38000 per month.

Increased overall turnover by 80%, the equivalent of Omani Rial 38000 per month.

Handle Lulu Hypermarket, Carrefour Hypermarket, and Family Hypermarket & listed our all trading sku in hypermarket.

Make a plan that in every hypermarket monthly promotion leaflet, Our product will be displayed.

Academia

M.B.A. (Marketing with Foreign Trade)

Dr. Baba Saheb Bhim Rao Ambedkar University in 1993, secured 1st class

Diploma in Computer (Windows & MS-Office)

Brilliant coaching Institute in 1995

B.A. (Hons.)

Bihar University in 1990, secured 1st Division

Personal Dossier

Date of Birth : 22nd August 1970

Permanent Address : Agarwa 2nd Lane, Motihari, East Champaran, Bihar

Tel: 00-91-950-***-****

Nationality : Indian

Passport No. : K 2073759

Visa Status : Full time employment visa

Marital Status : Married with Two kids

Languages Known : English, Arabic, Hindi & Urdu

Driving License : Valid GCC (Oman) Driving License

Current CTC : Basic RO. 875 / + 2 BHK flat with utility bills + family medical + car +

Yearly families return air tickets + attractive incentive + mobile bills

Expected CTC : Negotiable, commensurate with my expertise & experience.

Notice period : One Month.

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