Marketing Management

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** **** ***** *****, ********, ME 04240

P: 207-***-****

***************@*****.***

Objective

To help lead and transform an organization as a Marketing Executive. Professional Profile

A results-driven executive with 15 years of marketing & communications experience and a proven ability to achieve organizational goals at the executive level. Building creative and results oriented teams by fostering strong relationships, a commitment to continuous learning, and a balance of panache and finesse. Demonstrated successes in: Professional Experience

ST. MARY’S HEALTH SYSTEM

Director, Planning & Marketing 11/2015 to 8/2017 - Managed omni-channel marketing, branding, internal and external communications, public relations, department financials, team leadership, staff development, and worked closely with system leadership to advance business objectives. Transformed the health system’s digital marketing space: website redesign and ongoing management, vendor management, SEO, SEM, Blog, Social, PPC, Audience Network, Google Webmaster Tools, videography, and automation dashboard tools. Managed department budget while exceeding annual growth goals for priority strategic service lines. Design and management of KPI marketing dashboard to identify trends, opportunities and determine ROI. Built relationships between system wide leadership, staff, media partners, local and industry stakeholders and the department. MODERN PEST SERVICES

Marketing Manager 5/2015 to 11/2015 - Managed corporate marketing. Managed $930,000 department budget with internal strategy execution & vendor contract and relationship management. LIVE. WORK. PLAY. MAINE

Owner 10/2013 to 4/2015 - A marketing consulting startup, providing business development and talent acquisition marketing services, with a strong focus on storytelling in the digital space.

• Specialization in Digital Marketing

• Omni Channel Marketing Strategies

• Communications & Public Relations

• Budgeting & Financial Management

• ROI Analysis and Tracking

• Organizational & Team Leadership

• Brand Storytelling

• Graphic Design & Multi-Media

• Market Research and Analysis

• Vendor Relationship Management

Resume of Hillary Flynn Dow, M.B.A.

AUSTIN ASSOCIATES, P.A., CPAS

Director of Marketing & Business Development, 10/2007 to 4/2014 – Developed and managed fully integrated marketing and business development campaigns. Successfully rebranded the firm. First year annual billings of new client acquisitions increased 375% from 2007 to 2014. Assumed a lead role in human resource development and management. Served on the executive management team, resulting in successful shareholder succession. Initiated the launch of a firm wellness program and employee development plans.

Technology

Software: MS Office (Word, Outlook, Excel, PowerPoint, Publisher), QuickBooks, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premier Pro), Office 365 Web/Multimedia: Search Optimization, Search Engine Marketing, Google (AdWords, Analytics, Groups, Docs, Drive, Sheets, Gmail), WordPress, Social Media Platforms (Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Hootsuite), Act-On for marketing automation, Content Management Systems, Survey Monkey, Eventbrite, Constant Contact, Video/TV, Radio

Education

SOUTHERN NEW HAMPSHIRE UNIVERSITY – Manchester, NH Master of Business Administration, 2009-2014

Global MBA

Associate of Science, 2005-2006

Small Business Management

UNIVERSITY OF HARTFORD – West Hartford, CT

Bachelor of Fine Arts, 1996-2001

Resume of Hillary Flynn Dow, M.B.A.

Civic Involvement

SANDCASTLE CLINICAL & EDUCATIONAL SERVICES

Board of Directors 2008-present, PR Committee Chair and past President of the Board AUBURN BUSINESS ASSOCIATION

Board of Directors 2010-present, past President of the Board LEWISTON AUBURN METROPOLITAN CHAMBER OF COMMERCE

Board of Directors 2014-2015

Regional Image Committee 2009-2015, past Co-Chair

Young Professionals of the Lewiston Auburn Area 2007-2014, past Chair LEWISTON-AUBURN ECONOMIC GROWTH COUNCIL

Board of Directors 2014-2015

ROTARY CLUB OF LEWISTON – AUBURN

Rotarian 2014-2015

CITY OF LEWISTON, RIVERFRONT ISLAND MASTER PLAN ADVISORY COMMITTEE 2011 MAINE WOMENS NETWORK

Androscoggin Chapter Board of Directors 2009-2011 and past Co-Chair State Board of Directors 2010

Memberships

Society for Healthcare Strategy & Market Development 2016-present Maine Women’s Network 2007-2016

Association for Accounting Marketing 2007-2014

Recent Training

FEMA Incident Command System – IS-100, IS-200, IS-700 FEMA Public Information Officer – IS-0029

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